
The Hummingbird Effect with Wendy Coulter
Hummingbird Creative Group
All episodes
Best episodes
Top 10 The Hummingbird Effect with Wendy Coulter Episodes
Goodpods has curated a list of the 10 best The Hummingbird Effect with Wendy Coulter episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Hummingbird Effect with Wendy Coulter for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Hummingbird Effect with Wendy Coulter episode by adding your comments to the episode page.

Be Different or Be Dead with Roy Osing
The Hummingbird Effect with Wendy Coulter
02/25/25 • 65 min
In this insightful episode, Wendy Coulter and Roy Osing discuss the essential steps to building a strong brand and unlocking unprecedented business results. Wendy, a brand expert, introduces Roy, a disruptor who took a startup to $1 billion in sales. Together, they unpack Roy's unique 'Be Different or Be Dead' approach, the importance of strategic game planning, hiring for goosebumps, and executing innovative processes. Learn the keys to creating gas-worthy experiences, transforming cultures, and achieving remarkable growth by embracing audacious, unheard-of ways.
00:00 Introduction to Wendy Coulter and Branding
01:04 Meet Hannah: Fun Facts and Snow Outfits
02:24 Introducing Guest Roy Osing: Be Different or Be Dead
03:40 Roy's Journey: From Startup to Billion-Dollar Sales
04:30 The Importance of Differentiation and Innovation
08:47 Creating a Strategic Game Plan
10:53 Innovative Approaches to Customer Engagement
18:30 Eliminating Dumb Rules for Better Customer Experience
20:47 Roy Osing's Company and Its Evolution
23:04 Hiring for Goosebumps: Building a Caring Team
32:11 The Goosebumps Story and Hummingbird Effect
32:34 Measuring Customer Perception
33:54 Creating a Caring Culture
36:33 Challenges in Small and Large Businesses
37:48 Leadership and Execution
39:53 Strategic Game Plan and Execution
41:40 Innovation and Simplification
41:59 Case Study: Lawn Cutting Business
43:51 Setting Growth Targets
44:54 Differentiation and Customer Focus
51:34 The Importance of Deletion in Innovation
52:50 Startup Growth and Challenges
01:00:57 Be Different or Be Dead
01:01:29 Conclusion and Contact Information

Is different enough? Ryan Chute talks hummingbird effect
The Hummingbird Effect with Wendy Coulter
11/19/24 • 52 min
Join branding expert Wendy Coulter and marketing strategist Hanna from Hummingbird as they dive into the 'Hummingbird Effect,' a concept where small innovations in branding and marketing can lead to significant results. Special guest Ryan Chute, who leads a consulting agency within the Wizards of AdsTM Group, shares how he has seen the Hummingbird Effect transform businesses, especially in the home services sector. Learn about Ryan's journey, the importance of balancing transactional and relational customers, and how effectively communicating a brand's story is crucial. This episode is filled with practical insights for CEOs and branding leaders looking to boost their company's valuation, culture, and marketing effectiveness.
00:00 Introduction to Branding and the Hummingbird Effect
01:03 Meet the Team: Introducing Hannah and Ryan
02:22 Ryan's Journey: From Family Business to Wizard of Ads
05:55 The Wizard Academy Experience
09:42 Marketing Strategies: The Hummingbird Effect in Action
11:41 Understanding Transactional vs. Relational Customers
14:59 The Importance of Brand Integrity
19:40 Premium Pricing in Home Services
26:13 Impact on Internal Culture
27:08 Strategic Business Orientation
27:30 Staying Nimble in a Fast-Paced Environment
29:04 The Importance of Experimentation
29:38 Key Performance Indicators (KPIs)
30:57 Addressing Website Conversion Issues
33:23 Encouraging Business Leaders to Seek Opportunities
36:42 The Concept of Frictionless Business
42:47 The Value of Unique Business Strategies
49:56 Final Thoughts and Gratitude

Transforming Iconic Brands: Marketing Insights with Jackie Woodward
The Hummingbird Effect with Wendy Coulter
10/22/24 • 45 min
Join Wendy Coulter and marketing strategist Hanna Jernigan as they sit down with Jackie Woodward, a seasoned CMO with experience at McDonald's, MillerCoors, General Mills, Krispy Kreme, and Bojangles. Discover Jackie's expert insights on branding, including the power of small innovations, the revitalization of iconic brands, and the role of media investment in driving growth. Learn about transformative campaigns like McDonald's 'I'm Lovin' It' and Miller Lite's introduction of the aluminum bottle. Jackie also shares her journey and passion for the Olympics, her experiences with Russian adoption, and the importance of curiosity and understanding consumer behavior to stay relevant in an ever-changing market.
00:00 Unlocking the Hidden Power of Brands
00:53 Introducing Hanna Jernigan and Jackie Woodward
01:23 Jackie's Impressive Background and the World University Games
02:54 The Hummingbird Effect in Branding
03:27 Fun Facts About Jackie Woodward
05:19 Jackie's Current Ventures and Executive Coaching
09:20 Revitalizing Bojangles' Visual Identity
16:50 The Importance of Innovation in Branding
24:07 Consultant's Perspective on CFO Pushback
24:38 The Power of Immediate Retail Impact
25:27 Digital Attribution and Data-Driven CFOs
27:10 Marketing Mix Models and Econometric Modeling
27:52 The Cultural Impact of Marketing: McDonald's Case Study
30:52 Global Marketing and Franchisee Engagement
33:46 McDonald's Nostalgia Marketing Strategy
37:53 Curiosity and Market Trends in Marketing
41:26 Balancing Innovation and Brand Identity
44:35 Conclusion and Final Thoughts

Jennifer Best's Best Insights on Transformative Marketing
The Hummingbird Effect with Wendy Coulter
11/26/24 • 42 min
Join Wendy Coulter and Hanna Jernigan as they interview Jennifer Best, Vice President of Marketing at AAE Speakers Bureau, in an episode that delves into the transformative power of seemingly small innovations in branding. Jennifer shares how she drove significant results, including a 28% annual increase in inbound lead generation and the creation of an industry benchmark report that tripled organic brand mentions. Learn about her strategies, challenges, and the valuable lessons she has gained, particularly through the 'Hummingbird Effect,' which explores how minor changes can lead to major successes in brand perception, customer experience, and revenue growth.
00:00 Introduction to Wendy Coulter and the Hummingbird Effect
01:05 Meet Jennifer Best: Marketing Success at AAE Speakers Bureau
02:15 Jennifer's Journey and Fun Facts
03:53 Innovative Marketing Strategies During the Pandemic
05:28 The Impact of Thought Leadership and Benchmark Reports
14:12 Measuring Success and Unexpected Outcomes
23:13 Advice for Marketers and Embracing Innovation
29:41 The Role of Technology and Testing in Marketing
40:50 Conclusion and Contact Information

Turning Ideas into Influence: Courtney Collins' Marketing Journey
The Hummingbird Effect with Wendy Coulter
12/03/24 • 50 min
Join Wendy Coulter as she dives into the Hummingbird Effect with Courtney Collins from Bobbit Construction. With over 30 years of experience as an agency owner, Wendy, alongside marketing strategist Hannah, hosts this insightful episode where they discuss innovative marketing strategies, overcoming industry challenges, and the transformative power of small changes in marketing. Courtney shares her journey in the construction industry, highlighting the impact of effective social media practices, the power of direct mail, and empowering her marketing team. Learn how seemingly small shifts can lead to big changes in your business and beyond.
00:00 Introduction and Podcast Launch
00:54 Meet Courtney Collins
02:35 Courtney's Background and Career Journey
06:41 Marketing Strategies in Construction
14:54 The Hummingbird Effect in Marketing
23:29 Empowering the Team
24:34 Boosting Team Morale
25:45 Engagement and Incentives
27:17 Innovative Strategies
30:20 Advice for Newcomers
33:08 Future Plans and Innovations
38:25 Leveraging AI and Tools
41:51 The Hummingbird Effect
48:01 Final Thoughts and Reflections

From Buffaloes to Hummingbirds with Dr. Rebecca Corbin - 004
The Hummingbird Effect with Wendy Coulter
07/18/24 • 42 min
In this engaging episode, host Wendy Coulter discusses the profound impact of small innovative changes with Dr. Rebecca Corbin, President and CEO of the National Association for Community College Entrepreneurship (NACCE). The conversation delves into the 'Hummingbird Effect,' where minor tweaks in branding and marketing lead to significant, often surprising results. Dr. Corbin shares insights from her leadership journey, recounts the strategic move to Cary, North Carolina, and talks about how simplifying a mission statement catalyzed NACCE's growth. The episode is rich with practical examples and emphasizes the importance of an entrepreneurial mindset, collaborative leadership, and continuous learning. Concluding with Dr. Corbin's thoughts on gratitude and readiness to seize unexpected opportunities, this conversation offers valuable lessons for leaders and innovators alike.
00:00 Introduction to Brand Power
01:12 Meet the Guest: Dr. Rebecca Corbin
03:52 The Journey to North Carolina
06:02 Testifying Before Congress
07:28 The Buffalo and Hummingbird Effect
12:42 Simplifying the Mission Statement
21:00 Reflecting on Leadership Styles
21:49 Embracing Direct Feedback
22:47 The Hummingbird Effect
23:49 Small Changes, Big Impact
25:18 Adapting Branding and Marketing
28:34 Staying Nimble and Adaptable
29:55 The Power of Facilitated Retreats
32:53 Embracing Change in the Media Industry
35:28 Leadership Journey Recap
39:54 Final Thoughts and Gratitude
Thanks for listening!
Get Hummingbird Creative Group’s “20 Powerful Reasons To Brand Your Business.”
Schedule a quick 30-minute call with Wendy at https://calendly.com/ideastakeflight/.
Sign up for the Birds of Wisdom newsletter from the Hummingbird Creative Group.

The Small Steps of Success with Wendy Coulter - 002
The Hummingbird Effect with Wendy Coulter
07/08/24 • 20 min
In this episode of "The Hummingbird Effect with Wendy Coulter," we turn the tables and interview our host, Wendy Coulter, to delve deeper into what the Hummingbird Effect means to her and how it has shaped her journey and success. Wendy, a seasoned expert in strategic marketing and brand building, shares her experiences and insights on achieving transformational results through small yet impactful changes.
Key Topics Discussed:
- Wendy's Journey:
- Wendy recounts her beginnings in her father's shoe store in Statesville, North Carolina, where she first learned about marketing and advertising through creative promotions.
- Her academic journey at NC State School of Design, earning degrees in architecture and industrial design, and a minor in communications.
- The evolution of her career from graphic design to founding Hummingbird Creative Group and focusing on strategic branding.
- The Essence of the Hummingbird Effect:
- The concept of making small tweaks in marketing strategies that can lead to significant outcomes in business growth, company culture, and sales success.
- Real-life examples of how minor adjustments have led to major impacts for various clients.
- Client Success Stories:
- OX: A homegrown message evolved into a campaign centered on "OX Cares," which led to the creation of a culture committee that significantly impacted the company's community involvement and legacy.
- Annual Meeting Rollout: How helping a client roll out a new "why statement" at their annual meeting, complete with a neon sign, transformed internal motivation and external client engagement.
- Challenges in Marketing:
- Navigating client requests that may not align with their brand and the importance of staying true to core values and tone of voice.
- Ensuring all team members are well-informed about brand elements to maintain consistency in marketing efforts.
- The Importance of Staying True to Your Brand:
- Avoiding the temptation to follow competitors' trends and focusing on what makes your brand unique.
- Emphasizing the significance of small, strategic tweaks that are aligned with the brand's core values and culture.
- Internal Hummingbird Effect Example:
- An internal story about adjusting a social media strategy to better align with a client's brand identity, resulting in a more effective and authentic marketing approach.
Key Takeaways:
- Small Changes Lead to Big Impacts: Focus on making incremental improvements that are true to your brand’s core values and culture.
- Stay Informed and Consistent: Ensure all team members are well-versed in the brand's elements and strategies to maintain a cohesive marketing message.
- Embrace Innovation: Be open to new ideas and approaches, but always align them with your brand's identity and values.
Call to Action:
- Subscribe to "The Hummingbird Effect with Wendy Coulter" to discover more insights and stories about achieving transformational results through strategic branding and marketing.
- Join us on this journey to learn how you can find your own Hummingbird Effect and apply these principles to your business.
Get Hummingbird Creative Group’s “20 Powerful Reasons To Brand Your Business.”
Schedule a quick 30-minute call with Wendy at https://calendly.com/ideastakeflight/.
Sign up for the Birds of Wisdom newsletter from the Hummingbird Creative Group.

What is the Hummingbird Effect? 001
The Hummingbird Effect with Wendy Coulter
07/08/24 • 17 min
Welcome to the first episode of "The Hummingbird Effect with Wendy Coulter." In this premiere episode, Wendy introduces the concept of the Hummingbird Effect and how small innovations in branding can lead to significant transformations for businesses. Wendy is joined by Hanna Jernigan, a team member at Hummingbird, to delve into the journey and explore the concept together.
Key Topics Discussed:
- Introduction to the Hummingbird Effect:
- Wendy explains how the idea of the Hummingbird Effect is inspired by the co-evolution of hummingbirds and flowers, emphasizing that small changes in one area can lead to large results in another.
- The importance of building a strong brand rather than just focusing on marketing tactics.
- Real-World Examples:
- Lego: How the simple idea of construction toys led to innovations in robotics and team-building activities.
- Apple: The evolution from mainframe computers to personal computers and the subsequent development of the iPod, iPad, and iPhone.
- Nike: The creation of the waffle-pattern sole inspired by a waffle iron, leading to a focus on performance enhancement in running shoes.
- Beyoncé: Her strategic changes in music style and brand extensions to resonate with evolving social changes and fan base expectations.
- Prince: His gender-fluid fashion and innovative music style that broke boundaries and influenced fashion and music industries.
- Application to Marketing:
- How seemingly insignificant changes in a marketing plan can lead to major shifts in other areas of a business.
- The importance of understanding core values and making small, strategic tweaks to align with them.
- Examples of how small innovations can differentiate a brand and create lasting connections.
- Advice for Brands:
- Share ongoing changes within the company with marketing partners to identify potential small tweaks that can lead to big outcomes.
- Avoid sticking to the status quo even when something is working well; small changes can help stand out to customers and market targets.
- Encouragement to Innovate:
- Embrace innovation and seek inspiration from past developments.
- Recognize the power of small changes and their potential to create significant impact.
Call to Action:
- Subscribe to "The Hummingbird Effect with Wendy Coulter" to learn about other instances of the Hummingbird Effect and be empowered to discover your own.
Tune in to explore the power of small changes and how they can lead to monumental success in branding and marketing. Join Wendy and her guests as they uncover the secrets behind the Hummingbird Effect and inspire you to implement these insights in your own business.
Get Hummingbird Creative Group’s “20 Powerful Reasons To Brand Your Business.”
Schedule a quick 30-minute call with Wendy at https://calendly.com/ideastakeflight/.
Sign up for the Birds of Wisdom newsletter from the Hummingbird Creative Group.

Welcome to The Hummingbird Effect
The Hummingbird Effect with Wendy Coulter
06/10/24 • 6 min
Host: Wendy Coulter, CEO of Hummingbird Creative Group
Episode Description: In this introductory episode of "The Hummingbird Effect," host Wendy Coulter shares her journey and the inspiration behind starting this podcast. Wendy, the CEO of Hummingbird Creative Group, has been helping business leaders redefine their brands for over 25 years. This episode sets the stage for what listeners can expect from the podcast, focusing on how small innovations can significantly impact brand valuation and business growth.
Key Points:
- Wendy Coulter's background and experience in brand strategy.
- The concept of brand orientation and its influence on business value.
- The shift from focusing on marketing tactics to building a strong brand orientation.
- The importance of culture, core values, mission, and vision in brand building.
- The Hummingbird Effect: How small, adaptive changes can lead to significant business outcomes.
- Stories and insights that will be featured in future episodes.
Quotes:
- "Your brand is not your marketing; your brand is your culture, who you are, and what your reputation is."
- "Like Jeff Bezos says, your brand is what people say about you when you're not in the room."
- "The Hummingbird Effect helps clients make small tweaks that evolve their brand, attracting more business and increasing value."
Takeaways:
- Understanding the deeper meaning of a brand beyond logos and colors.
- Recognizing the long-term value of brand orientation over short-term marketing ROI.
- Learning how small innovations and strategic branding can enhance business valuation.
Resources Mentioned:
- Steven Johnson's book, How We Got to Now
Call to Action: Subscribe to "The Hummingbird Effect" for more stories, tips, and insights on how to innovate and grow your brand effectively.
Connect with Wendy Coulter:
- Website: Hummingbird Creative Group
- LinkedIn: Wendy Coulter
Tags: Brand Strategy, Business Innovation, Marketing Tips, Brand Orientation, Business Growth

Marketing to Customers Not Algorithms - Gee Ranasinha
The Hummingbird Effect with Wendy Coulter
04/22/25 • 58 min
In this episode, Wendy Coulter, a branding expert, is joined by Hanna Jernigan and special guest Gee Ranasinha, CEO of Kexino. They delve into the essential components of successful marketing, emphasizing the importance of building emotional connections with customers.
Gee Ranasinha shares insights on leveraging the 'hummingbird effect'—where small marketing innovations lead to unexpected business advancements. The conversation explores the limitations of data-driven, purely rational marketing, advocating for a return to creativity and human-centric branding strategies. Gee Ranasinha also highlights the necessity of understanding and speaking the language of finance to gain C-suite buy-in for marketing initiatives. The discussion concludes with practical advice on how marketers can effectively communicate the value of their efforts to finance-oriented executives, using relatable language and focusing on tangible business outcomes.
00:00 Introduction and the Power of Branding
01:24 Meet the Guest: Gee Ranasinha, CEO of Kexino
05:31 The Neuroscience of Marketing
09:13 Emotional Buying Decisions
15:27 Challenges in Modern Marketing
24:10 Contrary Thinking in Marketing
30:15 The Power of Targeted Campaigns
31:27 The Importance of Creative Execution
31:59 Choosing the Right Channel for Your Audience
33:11 The Behavioral Advantage of Direct Mail
34:50 Costly Signaling in Marketing
40:35 Bridging the Communication Gap with the C-Suite
50:56 The Emotional Side of Marketing
53:48 Final Thoughts and Key Takeaways
Show more best episodes

Show more best episodes
FAQ
How many episodes does The Hummingbird Effect with Wendy Coulter have?
The Hummingbird Effect with Wendy Coulter currently has 25 episodes available.
What topics does The Hummingbird Effect with Wendy Coulter cover?
The podcast is about Branding, Marketing, Podcasts, Brand Strategy, Small Business, Business Development, Business and Marketing Strategy.
What is the most popular episode on The Hummingbird Effect with Wendy Coulter?
The episode title 'Unlocking Brand Power with The Hummingbird Effect: A Conversation with Cyndy Yu Robinson -003' is the most popular.
What is the average episode length on The Hummingbird Effect with Wendy Coulter?
The average episode length on The Hummingbird Effect with Wendy Coulter is 42 minutes.
How often are episodes of The Hummingbird Effect with Wendy Coulter released?
Episodes of The Hummingbird Effect with Wendy Coulter are typically released every 9 days, 12 hours.
When was the first episode of The Hummingbird Effect with Wendy Coulter?
The first episode of The Hummingbird Effect with Wendy Coulter was released on Jun 10, 2024.
Show more FAQ

Show more FAQ