Jennifer Best's Best Insights on Transformative Marketing
11/26/24 • 42 min
Join Wendy Coulter and Hanna Jernigan as they interview Jennifer Best, Vice President of Marketing at AAE Speakers Bureau, in an episode that delves into the transformative power of seemingly small innovations in branding. Jennifer shares how she drove significant results, including a 28% annual increase in inbound lead generation and the creation of an industry benchmark report that tripled organic brand mentions. Learn about her strategies, challenges, and the valuable lessons she has gained, particularly through the 'Hummingbird Effect,' which explores how minor changes can lead to major successes in brand perception, customer experience, and revenue growth.
00:00 Introduction to Wendy Coulter and the Hummingbird Effect
01:05 Meet Jennifer Best: Marketing Success at AAE Speakers Bureau
02:15 Jennifer's Journey and Fun Facts
03:53 Innovative Marketing Strategies During the Pandemic
05:28 The Impact of Thought Leadership and Benchmark Reports
14:12 Measuring Success and Unexpected Outcomes
23:13 Advice for Marketers and Embracing Innovation
29:41 The Role of Technology and Testing in Marketing
40:50 Conclusion and Contact Information
Join Wendy Coulter and Hanna Jernigan as they interview Jennifer Best, Vice President of Marketing at AAE Speakers Bureau, in an episode that delves into the transformative power of seemingly small innovations in branding. Jennifer shares how she drove significant results, including a 28% annual increase in inbound lead generation and the creation of an industry benchmark report that tripled organic brand mentions. Learn about her strategies, challenges, and the valuable lessons she has gained, particularly through the 'Hummingbird Effect,' which explores how minor changes can lead to major successes in brand perception, customer experience, and revenue growth.
00:00 Introduction to Wendy Coulter and the Hummingbird Effect
01:05 Meet Jennifer Best: Marketing Success at AAE Speakers Bureau
02:15 Jennifer's Journey and Fun Facts
03:53 Innovative Marketing Strategies During the Pandemic
05:28 The Impact of Thought Leadership and Benchmark Reports
14:12 Measuring Success and Unexpected Outcomes
23:13 Advice for Marketers and Embracing Innovation
29:41 The Role of Technology and Testing in Marketing
40:50 Conclusion and Contact Information
Previous Episode
Is different enough? Ryan Chute talks hummingbird effect
Join branding expert Wendy Coulter and marketing strategist Hanna from Hummingbird as they dive into the 'Hummingbird Effect,' a concept where small innovations in branding and marketing can lead to significant results. Special guest Ryan Chute, who leads a consulting agency within the Wizards of AdsTM Group, shares how he has seen the Hummingbird Effect transform businesses, especially in the home services sector. Learn about Ryan's journey, the importance of balancing transactional and relational customers, and how effectively communicating a brand's story is crucial. This episode is filled with practical insights for CEOs and branding leaders looking to boost their company's valuation, culture, and marketing effectiveness.
00:00 Introduction to Branding and the Hummingbird Effect
01:03 Meet the Team: Introducing Hannah and Ryan
02:22 Ryan's Journey: From Family Business to Wizard of Ads
05:55 The Wizard Academy Experience
09:42 Marketing Strategies: The Hummingbird Effect in Action
11:41 Understanding Transactional vs. Relational Customers
14:59 The Importance of Brand Integrity
19:40 Premium Pricing in Home Services
26:13 Impact on Internal Culture
27:08 Strategic Business Orientation
27:30 Staying Nimble in a Fast-Paced Environment
29:04 The Importance of Experimentation
29:38 Key Performance Indicators (KPIs)
30:57 Addressing Website Conversion Issues
33:23 Encouraging Business Leaders to Seek Opportunities
36:42 The Concept of Frictionless Business
42:47 The Value of Unique Business Strategies
49:56 Final Thoughts and Gratitude
Next Episode
Turning Ideas into Influence: Courtney Collins' Marketing Journey
Join Wendy Coulter as she dives into the Hummingbird Effect with Courtney Collins from Bobbit Construction. With over 30 years of experience as an agency owner, Wendy, alongside marketing strategist Hannah, hosts this insightful episode where they discuss innovative marketing strategies, overcoming industry challenges, and the transformative power of small changes in marketing. Courtney shares her journey in the construction industry, highlighting the impact of effective social media practices, the power of direct mail, and empowering her marketing team. Learn how seemingly small shifts can lead to big changes in your business and beyond.
00:00 Introduction and Podcast Launch
00:54 Meet Courtney Collins
02:35 Courtney's Background and Career Journey
06:41 Marketing Strategies in Construction
14:54 The Hummingbird Effect in Marketing
23:29 Empowering the Team
24:34 Boosting Team Morale
25:45 Engagement and Incentives
27:17 Innovative Strategies
30:20 Advice for Newcomers
33:08 Future Plans and Innovations
38:25 Leveraging AI and Tools
41:51 The Hummingbird Effect
48:01 Final Thoughts and Reflections
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