Turning Ideas into Influence: Courtney Collins' Marketing Journey
12/03/24 • 50 min
Join Wendy Coulter as she dives into the Hummingbird Effect with Courtney Collins from Bobbit Construction. With over 30 years of experience as an agency owner, Wendy, alongside marketing strategist Hannah, hosts this insightful episode where they discuss innovative marketing strategies, overcoming industry challenges, and the transformative power of small changes in marketing. Courtney shares her journey in the construction industry, highlighting the impact of effective social media practices, the power of direct mail, and empowering her marketing team. Learn how seemingly small shifts can lead to big changes in your business and beyond.
00:00 Introduction and Podcast Launch
00:54 Meet Courtney Collins
02:35 Courtney's Background and Career Journey
06:41 Marketing Strategies in Construction
14:54 The Hummingbird Effect in Marketing
23:29 Empowering the Team
24:34 Boosting Team Morale
25:45 Engagement and Incentives
27:17 Innovative Strategies
30:20 Advice for Newcomers
33:08 Future Plans and Innovations
38:25 Leveraging AI and Tools
41:51 The Hummingbird Effect
48:01 Final Thoughts and Reflections
Join Wendy Coulter as she dives into the Hummingbird Effect with Courtney Collins from Bobbit Construction. With over 30 years of experience as an agency owner, Wendy, alongside marketing strategist Hannah, hosts this insightful episode where they discuss innovative marketing strategies, overcoming industry challenges, and the transformative power of small changes in marketing. Courtney shares her journey in the construction industry, highlighting the impact of effective social media practices, the power of direct mail, and empowering her marketing team. Learn how seemingly small shifts can lead to big changes in your business and beyond.
00:00 Introduction and Podcast Launch
00:54 Meet Courtney Collins
02:35 Courtney's Background and Career Journey
06:41 Marketing Strategies in Construction
14:54 The Hummingbird Effect in Marketing
23:29 Empowering the Team
24:34 Boosting Team Morale
25:45 Engagement and Incentives
27:17 Innovative Strategies
30:20 Advice for Newcomers
33:08 Future Plans and Innovations
38:25 Leveraging AI and Tools
41:51 The Hummingbird Effect
48:01 Final Thoughts and Reflections
Previous Episode
Jennifer Best's Best Insights on Transformative Marketing
Join Wendy Coulter and Hanna Jernigan as they interview Jennifer Best, Vice President of Marketing at AAE Speakers Bureau, in an episode that delves into the transformative power of seemingly small innovations in branding. Jennifer shares how she drove significant results, including a 28% annual increase in inbound lead generation and the creation of an industry benchmark report that tripled organic brand mentions. Learn about her strategies, challenges, and the valuable lessons she has gained, particularly through the 'Hummingbird Effect,' which explores how minor changes can lead to major successes in brand perception, customer experience, and revenue growth.
00:00 Introduction to Wendy Coulter and the Hummingbird Effect
01:05 Meet Jennifer Best: Marketing Success at AAE Speakers Bureau
02:15 Jennifer's Journey and Fun Facts
03:53 Innovative Marketing Strategies During the Pandemic
05:28 The Impact of Thought Leadership and Benchmark Reports
14:12 Measuring Success and Unexpected Outcomes
23:13 Advice for Marketers and Embracing Innovation
29:41 The Role of Technology and Testing in Marketing
40:50 Conclusion and Contact Information
Next Episode
Leveraging LinkedIn: Ruby Garcia's Path to Community Building
Join Wendy Coulter and her special guest, leadership coach Ruby Garcia, in this enlightening video as they discuss the essence of branding, the Hummingbird Effect, and the significant impact of using LinkedIn for building a strong community. Ruby shares her journey from being petrified of live video to harnessing it to create deeper connections and expanding her influence and her work as a Leadership Coach for First-Gen Latina Leaders.
Also, get insights from Ruby on leveraging LinkedIn tools, the importance of storytelling, and the role of innovation and AI in future leadership. Tune in for personal stories, professional advice, and practical strategies for business growth.
00:00 Introduction to Wendy Coulter and the Power of Branding
00:54 Meet Hannah Jernigan: Holiday Joy and Personal Reflections
01:49 Introducing Ruby Garcia: A Joyful Connection
04:10 Ruby's Journey: Leadership Coaching and Personal Branding
05:55 The Hummingbird Effect: Small Changes, Big Results
06:41 LinkedIn Live: Overcoming Fears and Building Community
15:03 Visibility Challenge: Empowering Latinas on LinkedIn
23:58 Community vs. Audience: Building Genuine Connections
31:36 Future Innovations: AI and Leadership
33:55 Final Thoughts and Contact Information
Contact info for Ruby
linkedin.com/in/rubygarcia
http://www.rubygarcia.com/
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