From Buffaloes to Hummingbirds with Dr. Rebecca Corbin - 004
07/18/24 • 42 min
In this engaging episode, host Wendy Coulter discusses the profound impact of small innovative changes with Dr. Rebecca Corbin, President and CEO of the National Association for Community College Entrepreneurship (NACCE). The conversation delves into the 'Hummingbird Effect,' where minor tweaks in branding and marketing lead to significant, often surprising results. Dr. Corbin shares insights from her leadership journey, recounts the strategic move to Cary, North Carolina, and talks about how simplifying a mission statement catalyzed NACCE's growth. The episode is rich with practical examples and emphasizes the importance of an entrepreneurial mindset, collaborative leadership, and continuous learning. Concluding with Dr. Corbin's thoughts on gratitude and readiness to seize unexpected opportunities, this conversation offers valuable lessons for leaders and innovators alike.
00:00 Introduction to Brand Power
01:12 Meet the Guest: Dr. Rebecca Corbin
03:52 The Journey to North Carolina
06:02 Testifying Before Congress
07:28 The Buffalo and Hummingbird Effect
12:42 Simplifying the Mission Statement
21:00 Reflecting on Leadership Styles
21:49 Embracing Direct Feedback
22:47 The Hummingbird Effect
23:49 Small Changes, Big Impact
25:18 Adapting Branding and Marketing
28:34 Staying Nimble and Adaptable
29:55 The Power of Facilitated Retreats
32:53 Embracing Change in the Media Industry
35:28 Leadership Journey Recap
39:54 Final Thoughts and Gratitude
Thanks for listening!
Get Hummingbird Creative Group’s “20 Powerful Reasons To Brand Your Business.”
Schedule a quick 30-minute call with Wendy at https://calendly.com/ideastakeflight/.
Sign up for the Birds of Wisdom newsletter from the Hummingbird Creative Group.
In this engaging episode, host Wendy Coulter discusses the profound impact of small innovative changes with Dr. Rebecca Corbin, President and CEO of the National Association for Community College Entrepreneurship (NACCE). The conversation delves into the 'Hummingbird Effect,' where minor tweaks in branding and marketing lead to significant, often surprising results. Dr. Corbin shares insights from her leadership journey, recounts the strategic move to Cary, North Carolina, and talks about how simplifying a mission statement catalyzed NACCE's growth. The episode is rich with practical examples and emphasizes the importance of an entrepreneurial mindset, collaborative leadership, and continuous learning. Concluding with Dr. Corbin's thoughts on gratitude and readiness to seize unexpected opportunities, this conversation offers valuable lessons for leaders and innovators alike.
00:00 Introduction to Brand Power
01:12 Meet the Guest: Dr. Rebecca Corbin
03:52 The Journey to North Carolina
06:02 Testifying Before Congress
07:28 The Buffalo and Hummingbird Effect
12:42 Simplifying the Mission Statement
21:00 Reflecting on Leadership Styles
21:49 Embracing Direct Feedback
22:47 The Hummingbird Effect
23:49 Small Changes, Big Impact
25:18 Adapting Branding and Marketing
28:34 Staying Nimble and Adaptable
29:55 The Power of Facilitated Retreats
32:53 Embracing Change in the Media Industry
35:28 Leadership Journey Recap
39:54 Final Thoughts and Gratitude
Thanks for listening!
Get Hummingbird Creative Group’s “20 Powerful Reasons To Brand Your Business.”
Schedule a quick 30-minute call with Wendy at https://calendly.com/ideastakeflight/.
Sign up for the Birds of Wisdom newsletter from the Hummingbird Creative Group.
Previous Episode
Unlocking Brand Power with The Hummingbird Effect: A Conversation with Cyndy Yu Robinson -003
In this episode, Wendy Coulter explores the hidden power of branding through the concept of the Hummingbird Effect, which posits that small innovations in branding can lead to significant results. Wendy is joined by Cyndy Yu Robinson, Executive Director of Kramden Institute, and Hanna Jernigan from Hummingbird Creative Group. Cindy shares her career journey, the importance of audience segmentation in their marketing efforts, and how seemingly small branding changes have led to big wins for Cramden. They talk about digital equity, sustainability, the social impact of e-waste management, and the importance of core values in shaping organizational culture. The conversation highlights the importance of inclusive storytelling, innovation in marketing, and the benefits of slowing down to enhance strategic focus.
00:00 Introduction to Brand Building
00:51 Meet Cyndy Yu Robinson: Bridging the Digital Divide
02:06 Cyndy's Career Journey
03:44 Audience Segmentation and Marketing Strategies
05:31 The Hummingbird Effect in Action
12:00 Internal Impact and Culture Building
15:07 Overcoming Resistance and Messaging Challenges
20:27 Innovation and Future Trends
22:53 Core Values and Team Empowerment
26:12 Advice for Nonprofits and Final Thoughts
Thanks for listening!
Get Hummingbird Creative Group’s “20 Powerful Reasons To Brand Your Business.”
Schedule a quick 30-minute call with Wendy at https://calendly.com/ideastakeflight/.
Sign up for the Birds of Wisdom newsletter from the Hummingbird Creative Group.
Next Episode
From TEDx to Strategic Success: Dr. Sarah Glova's One-Page Method
Join Wendy Coulter as she sits down with Dr. Sarah Glova, a renowned leader, educator, and speaker, to dive into the power of the Hummingbird Effect in branding and innovation. Wendy and Sarah discuss the significant impact of seemingly small changes in business strategies and personal approaches, illustrated by Sarah's successful TEDx Talk on goal setting. The conversation explores authentic leadership, the historical challenges women face in business, and the importance of differentiation in branding. They also highlight the creation of the North Carolina Women Business Owners Hall of Fame and its role in preserving the legacy of pioneering women entrepreneurs. Discover insights on how small innovations can lead to surprisingly significant results.
00:00 Introduction to Brand Building
00:50 Meet Dr. Sarah Glova
01:06 Fun Facts and Personal Stories
02:32 The Hummingbird Effect in Action
03:23 Sarah's Journey and Insights
05:19 The Power of Goal Setting
07:38 TEDx Talk Experience
10:25 Innovation and Experimentation
14:25 Authenticity in Leadership
18:35 Unexpected Outcomes and Lessons
22:02 Choosing the Perfect Outfit for TEDx
24:30 Embracing Authenticity in Marketing
27:37 The Importance of Differentiation
33:28 The Legacy of Women Business Owners
37:52 The North Carolina Women Business Owners Hall of Fame
44:35 Concluding Thoughts on Legacy and Impact
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