Transforming Iconic Brands: Marketing Insights with Jackie Woodward

10/22/24 • 45 min

The Hummingbird Effect with Wendy Coulter

Join Wendy Coulter and marketing strategist Hanna Jernigan as they sit down with Jackie Woodward, a seasoned CMO with experience at McDonald's, MillerCoors, General Mills, Krispy Kreme, and Bojangles. Discover Jackie's expert insights on branding, including the power of small innovations, the revitalization of iconic brands, and the role of media investment in driving growth. Learn about transformative campaigns like McDonald's 'I'm Lovin' It' and Miller Lite's introduction of the aluminum bottle. Jackie also shares her journey and passion for the Olympics, her experiences with Russian adoption, and the importance of curiosity and understanding consumer behavior to stay relevant in an ever-changing market.

00:00 Unlocking the Hidden Power of Brands

00:53 Introducing Hanna Jernigan and Jackie Woodward

01:23 Jackie's Impressive Background and the World University Games

02:54 The Hummingbird Effect in Branding

03:27 Fun Facts About Jackie Woodward

05:19 Jackie's Current Ventures and Executive Coaching

09:20 Revitalizing Bojangles' Visual Identity

16:50 The Importance of Innovation in Branding

24:07 Consultant's Perspective on CFO Pushback

24:38 The Power of Immediate Retail Impact

25:27 Digital Attribution and Data-Driven CFOs

27:10 Marketing Mix Models and Econometric Modeling

27:52 The Cultural Impact of Marketing: McDonald's Case Study

30:52 Global Marketing and Franchisee Engagement

33:46 McDonald's Nostalgia Marketing Strategy

37:53 Curiosity and Market Trends in Marketing

41:26 Balancing Innovation and Brand Identity

44:35 Conclusion and Final Thoughts

00:00 Unlocking the Hidden Power of Brands

00:53 Introducing Hanna Jernigan and Jackie Woodward

01:23 Jackie's Impressive Background and the World University Games

02:54 The Hummingbird Effect in Branding

03:27 Fun Facts About Jackie Woodward

05:19 Jackie's Current Ventures and Executive Coaching

09:20 Revitalizing Bojangles' Visual Identity

16:50 The Importance of Innovation in Branding

24:07 Consultant's Perspective on CFO Pushback

24:38 The Power of Immediate Retail Impact

25:27 Digital Attribution and Data-Driven CFOs

27:10 Marketing Mix Models and Econometric Modeling

27:52 The Cultural Impact of Marketing: McDonald's Case Study

30:52 Global Marketing and Franchisee Engagement

33:46 McDonald's Nostalgia Marketing Strategy

37:53 Curiosity and Market Trends in Marketing

41:26 Balancing Innovation and Brand Identity

44:35 Conclusion and Final Thoughts

Previous Episode

Unlocking Brand Innovation with Stan Phelps

Join Wendy Coulter as she interviews Stan Phelps, author of the 'Goldfish' series, exploring innovative brand strategies. Stan shares insights on embracing flaws, the Hummingbird Effect in marketing, and how small changes can lead to big results.

Learn about unique branding examples, the impact of experiential marketing, and leveraging small innovations to stand out. They discuss real-world success stories from Panera to DoubleTree, and delve into strategies for both B2B and B2C sectors. Discover how companies can differentiate by focusing on their unique strengths and embracing their 'flaws.'

00:00 Embracing Flaws and Brand Building

01:19 Introducing Stan Phelps and His Journey

03:41 Experiential Marketing Highlights

07:53 The Moment of Truth and the Purple Goldfish Project

09:54 Small Innovations with Big Impacts

22:35 B2B Marketing Examples

24:28 Adding Value and Removing Friction

25:31 The Heartwarming Panera Story

29:27 The Impact of Customer Experience

33:16 The Value of Referred Customers

36:25 Embracing Innovation and Uniqueness

38:36 Strategies for Standing Out

45:36 The Power of Little Things

46:57 Conclusion and Final Thoughts

Next Episode

Unlocking Sales Success with the Hummingbird Effect feat. Liz Rossilli

In this episode, Wendy Coulter chats with sales coach, consultant, and speaker Liz Rossilli about the powerful concept of the Hummingbird Effect—how small innovations can lead to significant wins in business. Liz shares her personal journey into sales, inspired by her inventor father, and discusses her transition to becoming a sales consultant. They highlight practical sales strategies, the importance of confidence, the value of intentional networking, and how even small changes can yield big results. Tune in to hear inspiring stories and actionable advice on improving your sales game.

00:00 Introduction and Mindset Shift

00:09 Meet Wendy Coulter: Unlocking Brand Power

01:07 Introducing Joe: The producer

01:33 Guest Spotlight: Liz Rossilli and Sales Savvy

04:38 Liz's Sales Journey: From Polishing Brass to Sales Success

09:12 The Hummingbird Effect in Action

17:32 Sales Strategies and Overcoming Fear

27:48 Building Relationships and Networking

31:28 Conclusion and Final Thoughts