Content Creation Tips with Olley Thorpe

Today we’re going to target online entrepreneurs and hopefully give you all something you can implement right away in your businesses.

My guest today is Olley Thorpe. Olley runs a Social Media Marketing agency in the U.K. He studied motion graphics & animation in college while working at a shoe shop, but in his final year of college... he quit. His cousin referred him for a job, and despite not being qualified for it, he interviewed and got it (it’s not who you know, it’s what you know!). During this time, he got really into fitness, and decided to become a personal trainer. His attention shifted from going to the gym to learning about the gym, and as soon as he got his qualification, he gave his notice at his job, and got a job working at a gym. But even that left him feeling like there was no room for growth, so he started freelancing, both with video editing and even personal training, and thus began the leap into the entrepreneur, online sphere.

In this episode, Olley and I talk about content creation, platforms (especially YouTube), equipment, and more.

So what can we learn from OIley?

• Don’t be afraid to get another job in addition to working on your business. No matter what you do, the 9-5 isn’t going anywhere. Even in this COVID-19 world, if you put yourself out there, you can get a job. If you’re working in a job you don’t like, you have an incentive to get out of it. Even if you work two days a week at a coffee shop, it’s something. If your business is not succeeding, you can always find something.
• Repurpose your content. Be strategic with your content and figure out ways you can document and create. Find a platform that you want to dominate. To grow on that platform, you need to speak directly to your ideal client.
• Olley’s equipment tips: Cameras, mics, computers, lighting,drones... they are important and can even be a talking point in their business. But equipment is not everything. If you want to create content, save up for a camera, and then once you buy it, you don’t know how to use it, what good is that? Start small (even with your iphone!), and grow your equipment as your business grows.

CONNECT WITH OLLEY:

Olley Thorpe on Youtube

Olley Thorpe on Instagram: @OlleyThorpe