The Ecommerce Influence Podcast
Austin Brawner
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Top 10 The Ecommerce Influence Podcast Episodes
Goodpods has curated a list of the 10 best The Ecommerce Influence Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Ecommerce Influence Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Ecommerce Influence Podcast episode by adding your comments to the episode page.
157: Youtube Advertising for Ecommerce 101: Part One
The Ecommerce Influence Podcast
08/14/18 • 33 min
For the last few months, I’ve been getting a lot of emails asking about Youtube Advertising. And for good reason. Andrew and I spend a lot of time talking about what’s working on FB and IG and email, but very little time talking about Youtube Ads.
It’s not because I’m holding out on you. Frankly, it’s because I don’t know a lot about them.
I’ve never run Youtube Ads and have always thought of them as a bit of a black block. To remedy that, I brought a best-in-class guest (Tom Breeze of Viewability) on the show to explain how you can use them to grow your business.
We get into the details of who should be using them (and who shouldn’t), the difference between advertising on FB and Youtube, a discussion about creative, and a lot more. This a 101 episode because it will help you go from knowing nothing about them to understanding whether or not they would work for your business.
Enjoy part one of this very informative episode!
Episode Highlights- 5:31 Why you should be paying attention to Youtube ads now.
- 7:53 Not quite sure of the placements and ad types on Youtube? Here are your best options.
- 11:14 The big difference between Facebook & Youtube audiences: why Youtube says their viewers are "leaning In" and looking to buy.
- 11:52 The 4 reasons people go to Youtube and how you can leverage this to connect with your audience.
- 15:13 How to tell if Youtube ads will work for you and your business
- 19:33 How Google develops what they call similar audiences to automatically help you find your audience
- 26:02 Why Youtube ads can be a great way to remarket to your other social traffic to give an omni present feel to your brand.
- 28:17 The importance of your brand story and how it is peril to a successful Youtube (or any) ad campaign.
If you liked this episode, you're going to love the Brand Growth Experts Membership. It’s a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we’ll create a plan that will help you scale up your business, and then I’ll help you execute it.
If you want to make sure you’re growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!
156: The State of Facebook and IG Ads: How To Go From Failing to Scaling
The Ecommerce Influence Podcast
08/09/18 • 25 min
Intro: If your Facebook and Instagram Ads have been struggling recently, you’re not alone. Performance across Facebook and IG has been down for a number of businesses over the last few months. Wallowing in despair can be therapeutic, but it won’t get you anywhere. When things are going poorly, how do you turn it around?
In this episode, Andrew will walk you through what many of his coaching clients have been paying him to do recently...which is to help them get back on track.
You’re going to learn steps you can take to turn your failing advertising campaigns around. He’ll discuss how to assess what’s working and what is not, share some tools and tactics to help understand delivery metrics, and talk about what is actually working now. Enjoy!
Episode Highlights:- 6:28 The questions you should first ask when assessing your failing Facebook Campaigns.
- 8:25 The metrics Facebook uses as core signals when serving your ads.
- 9:29 The 4 metrics Andrew regularly reviews and the ideal benchmarks he’s looking for.
- 11:15 Why your Facebook & Instagram campaign performance is likely getting held up in these two places.
- 13:12 Why you should be using the Delivery Insights tool and what you should be looking for.
- 17:52 Why relevance score is sometimes more important than if the ad is converting.
- 20:15 The placements you should be using and how you can test allocating spend.
- 22:20 From failing to scaling, here are the next steps to build your ads back up.
- Ecommerce Influence Podcast Episode 136
- Ecommerce Influence Podcast Episode 146
- Delivery Insights
- Brand Growth Experts
- Foxwell Digital
If you liked this episode, you’re going to love the Brand Growth Experts Membership. It’s a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we’ll create a plan that will help you scale up your business, and then I’ll help you execute it.
If you want to make sure you’re growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!
124: [Case Study] The Effort Illusion: How Working Less Allowed Bombtech Golf to Finally Explode
The Ecommerce Influence Podcast
09/14/17 • 38 min
Does the thought of cutting back on hours put fear in your mind? If so, you’re not alone. In this episode you’ll learn why cutting back on hours could be the secret to unlocking growth.
About a year and half ago, Tyler “Sully” Sullivan from Bombtech Golf found himself at a familiar entrepreneurial crossroads. Burned out from 80 hour weeks and frustrated by the limited time he had with his newborn, Sully decided to pull the pin on excessive hours. From now on he’d only work 2-3 days a week. That decision led to the fastest growth in Bombtech history. Now he’s working smarter, growth is easier, and spending more time with his family.
In this episode, you’ll learn what it takes to unlock growth, why you should do things that don’t scale, and how to start a community.
Episode Highlights:- 8:56 How you can improve your business by finding the things you’re not good at
- 10:48 Do you want your business to grow? Eliminate the options
- 14:03 Why you should be using Facebook Groups to grow your test group
- 14:47 If you’re posting on social just about you, no-one is going to care.
- 16:56 How eliminating the “I’m the Owner” mindset with your customers will help you scale your business
- 17:22 The social media post that lead to Bombtech’s first million in sales
- 20:22 Never underestimate a hand written thank you note
- 22:44 Pulling levers: why you should consider adding an ads specialist
- 23:50 What's the hardest part of delegating? Hiring those who are skilled enough to take over
- 26:42 How bombtech is focusing on the customer & a new backyard game
- 30:09 Why you should do podcast ads
- 34:53 The low bar we’ve all set for customer service
114: Ways to Proactively Engineer More Sales for your Business with James Schramko
The Ecommerce Influence Podcast
11/10/16 • 43 min
Today, James Schramko of Superfastbusiness.com joins us as we’re breaking down highly effective traffic and conversion strategies to help you grow your ecommerce business from seven to eight figures and above.
James shares his experiences with recurring revenue and content marketing, so you can implement these concepts into your ecommerce business.
Key Takeaways from the Show- Content marketing
- Recurring Revenue – Netflix, amazon are all doing it.
- How to increase frequency of opportunities for your consumers to buy.
- Identify through your consumer base and analytics who is repeat purchasing.
- Ways to actively engineer future sales.
- Pay attention to where your website visitors are spending their time.
- Provide further education to your existing customers
- Importance of having a team and learning to let go of certain roles.
- Superfastbusiness.com
- Dollar Shave Club
- Ezra Firestone’s Episode
- John O’Conner’s Episode
- Simplify by Richard Koch and Greg Lockwood
- Ask – Part 2 by Ryan Levesque
- Click Here for the Transcript
To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available.
067: Tim Francis - How To Develop Systems That Can Grow Your Ecommerce Company By 50% While Cutting Workload By 20-25%
The Ecommerce Influence Podcast
04/02/15 • 61 min
Have you ever wanted to take a just a week off from running your business? But you never take the time off because you're worried that you'll come back to a business ablaze with fires that stall your growth. Worry no more. Tim Francis is going to teach you how to develop systems that allow you to leave your business, sometimes completely detached, and come back to a company fully intact...and still growing strong.
Tim is an expert at developing systems that actually work.
In 2013, he began systemizing his main business, Tim Francis Marketing, and revenue grew by a staggering 50% in just 3 months, AND he cut his workload by about 20 – 25%...starting an incredible journey into mastering the art and science of building systems for businesses.
Realizing there was a huge need to help small business owners systemize their businesses, Tim decided to launch ProfitFactory.com in Fall 2014 to help other business owners create systems in their business to help them make more money while doing less.
We’ll walk through how to get started and how to decide which tasks to start eliminating, delegating, and automating...and why Tim says “You need to completely give up your email inbox!“
Key Takeaways from the Show- How to develop systems that start eliminating, delegating, and automating your business.
- How to hire the right assistant you can trust.
- The process to hire and onboard new team members.
- Common problems with system sheets and process documents.
- Understanding SRT and SCRUM for small businesses.
- profitfactory.com/
- timfrancismarketing.com/
- Perfect Job Posting
- The site Tim uses to find assistans http://hiremymom.com/
To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe.
Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.
Cheers,
Austin & Chad!
Follow on Twitter:
035: How To Use Video To Acquire More Ecommerce Customers - James Wedmore, JamesWedmore.com
The Ecommerce Influence Podcast
09/11/14 • 48 min
Statistics show that website visitors are 64% more likely to buy a product on an ecommerce site after watching an online video, and if you don't currently use video to acquire more ecommerce customers then you're going to be left behind.
James Wedmore is one of the top video marketing experts in the business and is the founder of Video Traffic Academy: an online YouTube Marketing Training Program that has enrolled over 10,000 business owners and entrepreneurs all over the country.
He has been featured on numerous sites such as Entrepreneur.com, Rise to the Top, Mixergy and many more. He has been the Guest Instructor on 3 CreativeLIVE Workshops, and today, he hosts James Wedmore TV, his YouTube Channel that’s been viewed over 2.5 Million times.
His mission is simple: show business owners how to create and execute effective video marketing campaigns without spending a lot of time or money. Today he’s going to tell us how to use video to acquire more ecommerce customers for your business.
Topics Discussed throughout the interview:- Two types of video for ecommerce.
- 4 key components of a great video for ecommerce.
- Why you should care about the first 5 seconds more than anything else and what you might be missing at the end of your video.
- The answer to your biggest question(s) about building a viral video.
- The easiest ways to get started with video.
- How to use video to build an ecommerce brand that competes with Amazon.
- James' YouTube Channel
- Bellroy Wallets
- Yolanda Sotolopez YouTube Channel (one of James' clients)
- James' Video Traffic Academy
- LiveWell360.com
To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, subscribe right here on your phone.
Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.
Cheers,
Austin & Chad!
Follow on Twitter:
023: How to Improve Your eCommerce Conversion Rate Optimization Process - Chris Goward, WiderFunnel.com
The Ecommerce Influence Podcast
07/31/14 • 35 min
Chris Goward, the Founder and CEO of Wider Funnel, is one of the world’s leading experts in website and ecommerce conversion rate optimization.
His company helps clients like Google, Electronic Arts, Iron Mountain, Magento, BuildDirect.com, and many others lift online results by up to 400% for lead generation, ecommerce, and affiliate companies by using the LIFT Model and the Kaizen Method.
Chris has presented on website and ecommerce conversion rate optimization at 100+ events in 30+ cities globally, including conferences like Search Engine Strategies, Search Marketing Expo, European Conversion Summit, and much more. He’s also been invited to speak on behalf of companies such as Google, Magento, Citrix, MarketingProfs, Unbounce and Optimizely.
In 2013, Chris authored “You Should Test That!“, his Amazon best-selling book that shows how leading companies are using marketing optimization techniques to dramatically lift their website revenue, and it’s recommended by highly-acclaimed thought leaders like Avinash Kaushik (also a guest on this show), Neil Patel, and executives from Microsoft, Dell, and Google.
In this episode Chris talks to us about ecommerce conversion rate optimization for companies looking to go from $1 million to $10 million in revenue.
Topics Discussed throughout this interview- How Chris developed WiderFunnel.com in 2007 before website and ecommerce conversion rate optimization was a common focus.
- A high-level view of the 6 conversion factors you must pay attention to, a process called the LIFT Model - (we break down these 6 parts in the interview).
- The strategic framework for approaching ecommerce conversion rate optimization called the Kaizen Method.
- Radical site redesign vs Evolutionary site redesign.
- Best ways to collect qualitative data.
- Why we need to care about mobile and how to think about it from a ecommerce conversion rate optimization mindset.
- How to decide between a responsive or dedicated mobile site.
- Every business should have an ecommerce conversion rate optimization plan. If you don't you’re losing money and profits.
- The one action Chris suggests you take today to turn more visitors into paying customers.
- WiderFunnel.com
- ChrisGoward.com
- Connect with Chris Goward on Twitter
- LIFT Model
- Kaizen Method
- Radical site design vs evolutionary site redesign
- You Should Test That - Book
- Mobile presentation on Slide Share
To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can subscribe on iTunes or Stitcher!
Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them.
We do read all of the reviews and we’ll answer your questions or comments on future episodes.
Cheers,
Austin & Chad!
Follow on Twitter:
286: How Casely Profitably Spends $500k On Facebook Each Month
The Ecommerce Influence Podcast
01/12/21 • 51 min
Mark Stallings is the CEO of Casely, an ecommerce tech-accessories retailer that’s gone from zero to eight figures in just four years. After dropping out of college, Mark convinced his sister Emily to cofound the company with him. They’ve been bootstrapping their way through everything from website coding to paid advertising ever since.
I’ve gotten to know Mark over the last few years after he became a founding member of The Coalition in 2018. He joins us to share what he and his sister learned over the years, including how they profitably spend half a million dollars on paid advertising every month. We also touch on how they leverage their content strategy for growth, their approach to hiring, and how they maintain a lean team.
Enjoy!
Episode Highlights- 6:45 How Casely leverages the subscription model
- 10:33 Why Mark dropped out of college after one year
- 12:14 Diving into an Instagram rabbit hole to understand your audience
- 16:08 What the first six months of paid advertising looked like for Casely
- 18:31 The content strategy that’s taking the business to the next level
- 22:29 Building and scaling the Casely team
- 27:22 The two biggest obstacles when using FB ads
- 29:37 How Mark spends time in the business
- 31:12 Common misconceptions people have about spending a lot on Facebook
- 31:45 The top metrics Mark closely monitors
- 35:01 Mark’s biggest learning experience over 2020
- 38:51 The hardest part about building Casely
- 40:05 The secret sauce for hiring and company culture
- 43:26 What Mark is most curious about today
- 45:00 Two things every ecommerce company should focus on
- 47:15 Mark’s resources and strategies for growing your business
232: How To Get Started With Email Marketing
The Ecommerce Influence Podcast
12/31/19 • 33 min
If you’ve recently launched a business and want to get started with email marketing, this episode is for you.
Or, if you’ve had an agency managing your email for some time, and want to make sure everything is running as it should be, there are some helpful tips in here that will deepen your understanding.
We talk about best practices for list creation, how to capture leads, which emails to create first, how to determine the number of emails you should be sending, and more.
Enjoy!
Episode Highlights- 4:15 Choosing an email service provider (ESP), and why Klaviyo is a great option for many businesses.
- 5:49 Getting your ESP set up correctly: some key things to keep in mind.
- 8:35 Best practices for list creation and management.
- 9:35 Checklist for making sure your ESP is set up correctly.
- 10:15 How to start capturing leads and growing your list.
- 12:03 The more unique your offer, the better. But ultimately, don’t overcomplicate it.
- 14:03 Building an email template for your brand.
- 17:38 Austin’s recommended approach for warming up your audience.
- 19:51 Campaign emails vs flow emails and which ones to prioritize.
- 21:59 Automated email flows to start with: Welcome Series (Buy or Die), Abandoned Cart, Browse Abandonment.
- 25:00 Best practices for sending campaign emails and how to start segmenting your list.
- 29:22 When it’s right to expand your audience: the ideal open rates to look for.
- 30:44 How to decide how many emails you should be sending.
- 31:49 Examples of valuable content that drives revenue.
170: The One Where Andrew Shares How He Got Into This
The Ecommerce Influence Podcast
11/06/18 • 37 min
One of the questions we love asking our guests is: how did you get where you are today?
It’s a question our listeners frequently ask Andrew and I too, and in today’s episode, Andrew is going to share his story.
Andrew has been working in digital advertising since before the inception of the Facebook News Feed in 2009 and he’s learned a lot along the way. He shares his first experience working in “new media,” tells the story of how Foxwell Digital was born, and talks about what success means to him.
Enjoy!
Episode Highlights- 3:18 How Andrew got started in digital marketing
- 6:04 A congressional campaign leads Andrew out East and into "New Media"
- 8:11 Andrew's experience working in Congress during the invention of Facebook Ads
- 12:45 When Andrew launched his first newsfeed advertisement
- 14:29 When social proofing meant getting the most Likes
- 15:46 The birth of Foxwell Digital
- 18:15 How Andrew and Gracie went from teaching seniors how to use iPhones to getting their first official clients
- 21:06 How Andrew and Austin connected
- 22:34 When Andrew official joined the Ecommerce Influence Podcast
- 26:39 How documenting and synthesizing makes you more creative and a better teacher
- 28:34 The future of Foxwell Digital
- 31:24 Why you don't have to make $100 Million to be successful
If you liked this episode, you're going to love the Brand Growth Experts Membership. It’s a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we’ll create a plan that will help you scale up your business, and then I’ll help you execute it.
If you want to make sure you’re growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!
SponsorThis episode is brought to you by Klaviyo. If you’re running an ecommerce business and sending emails to your customers, you should be using Klaviyo. It will help you find out who your best customers are and target them one-to-one to make more money.
I’ve been using Klaviyo since they were just two employees. Now they have a team of 150 and are rolling out new features almost weekly. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyo and you’ll get a free trial + priority on-boarding.
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FAQ
How many episodes does The Ecommerce Influence Podcast have?
The Ecommerce Influence Podcast currently has 425 episodes available.
What topics does The Ecommerce Influence Podcast cover?
The podcast is about Branding, Strategies, Marketing, Entreprenuer, Ecommerce, Podcasts and Business.
What is the most popular episode on The Ecommerce Influence Podcast?
The episode title '269: Essential Beliefs, Characteristics, and Habits of 9-Figure Ecommerce Entrepreneurs' is the most popular.
What is the average episode length on The Ecommerce Influence Podcast?
The average episode length on The Ecommerce Influence Podcast is 38 minutes.
How often are episodes of The Ecommerce Influence Podcast released?
Episodes of The Ecommerce Influence Podcast are typically released every 7 days.
When was the first episode of The Ecommerce Influence Podcast?
The first episode of The Ecommerce Influence Podcast was released on May 19, 2014.
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