035: How To Use Video To Acquire More Ecommerce Customers - James Wedmore, JamesWedmore.com
09/11/14 • 48 min
Statistics show that website visitors are 64% more likely to buy a product on an ecommerce site after watching an online video, and if you don't currently use video to acquire more ecommerce customers then you're going to be left behind.
James Wedmore is one of the top video marketing experts in the business and is the founder of Video Traffic Academy: an online YouTube Marketing Training Program that has enrolled over 10,000 business owners and entrepreneurs all over the country.
He has been featured on numerous sites such as Entrepreneur.com, Rise to the Top, Mixergy and many more. He has been the Guest Instructor on 3 CreativeLIVE Workshops, and today, he hosts James Wedmore TV, his YouTube Channel that’s been viewed over 2.5 Million times.
His mission is simple: show business owners how to create and execute effective video marketing campaigns without spending a lot of time or money. Today he’s going to tell us how to use video to acquire more ecommerce customers for your business.
Topics Discussed throughout the interview:- Two types of video for ecommerce.
- 4 key components of a great video for ecommerce.
- Why you should care about the first 5 seconds more than anything else and what you might be missing at the end of your video.
- The answer to your biggest question(s) about building a viral video.
- The easiest ways to get started with video.
- How to use video to build an ecommerce brand that competes with Amazon.
- James' YouTube Channel
- Bellroy Wallets
- Yolanda Sotolopez YouTube Channel (one of James' clients)
- James' Video Traffic Academy
- LiveWell360.com
To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, subscribe right here on your phone.
Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.
Cheers,
Austin & Chad!
Follow on Twitter:
Statistics show that website visitors are 64% more likely to buy a product on an ecommerce site after watching an online video, and if you don't currently use video to acquire more ecommerce customers then you're going to be left behind.
James Wedmore is one of the top video marketing experts in the business and is the founder of Video Traffic Academy: an online YouTube Marketing Training Program that has enrolled over 10,000 business owners and entrepreneurs all over the country.
He has been featured on numerous sites such as Entrepreneur.com, Rise to the Top, Mixergy and many more. He has been the Guest Instructor on 3 CreativeLIVE Workshops, and today, he hosts James Wedmore TV, his YouTube Channel that’s been viewed over 2.5 Million times.
His mission is simple: show business owners how to create and execute effective video marketing campaigns without spending a lot of time or money. Today he’s going to tell us how to use video to acquire more ecommerce customers for your business.
Topics Discussed throughout the interview:- Two types of video for ecommerce.
- 4 key components of a great video for ecommerce.
- Why you should care about the first 5 seconds more than anything else and what you might be missing at the end of your video.
- The answer to your biggest question(s) about building a viral video.
- The easiest ways to get started with video.
- How to use video to build an ecommerce brand that competes with Amazon.
- James' YouTube Channel
- Bellroy Wallets
- Yolanda Sotolopez YouTube Channel (one of James' clients)
- James' Video Traffic Academy
- LiveWell360.com
To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, subscribe right here on your phone.
Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.
Cheers,
Austin & Chad!
Follow on Twitter:
Previous Episode
034: 3 Types Of Buyers And How To Sell To Them - Strategy Session
In this Strategy Session we'll be talking about buyer psychology, the three types of buyers, and how to sell to them.
Here are the three main types of buyers identified by neuroeconomics experts:
15% - Spendthrifts
24% - Tightwads
61% - Average Spenders
The psychology behind each type is fascinating, and understanding each one's "buying mindset" will help you get closer to your customers, speak their language, and make more sales.
40% of people fall into wildly “irrational” categories, i.e. the spendthrifts and tightwads, which also means you're potentially missing out on a lot of sales because most ecommerce sites focus on selling to the average buyer.
Understanding these three types of buyers and how to sell to them, along with a few tweaks to your site and copy, you'll be able to capitalize on many more sales that might have otherwise been lost.
In this episode we break it all down for you so you can begin recapturing those buyers today.
Topics Discussed Throughout the Interview- Breaking down the three types of buyers and how to sell to them.
- Why evaluating what buyer you are can help you sell better on your website.
- When to use negative emotion messaging vs positive.
- How Dave Munson at Saddleback Leather redesigned his website for analytical buyers and the results he achieved.
- When should focus 100% on one buyer personality vs generalizing.
- 3 Types of Buyers - Neuro Marketing
- Tightwads and Spendthrifts
- 10 Ways to Convert More Customers Using Psychology
- Episode 19 with Dave Munson
To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.
Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.
Cheers,
Austin & Chad!
Follow on Twitter:
Next Episode
036: 8 Techniques To Make Your Ecommerce Copywriting Sell - Strategy Session
If you want to sell more products online, then you'll need to make your ecommerce copywriting sell to your prospects.
Ecommerce companies tend to think that because they only have to sit behind a screen, drive traffic, capture leads, and sell cool products they don't have to put in the extra time and effort into writing great, persuasive website copy and product descriptions that actually try to sell the customer.
According to KISSmetrics, quality ecommerce copywriting and product descriptions can increase ecommerce conversion rates anywhere from 30-100%.
More often than not, though, we see websites and product descriptions that provide only product specifications like size, weight, and inseam. We see descriptions that lack personality and storytelling, and worse yet, they pull the product descriptions straight from the manufacturer's website and use that for their copy.
The good news is, you don't have to hire someone to write for you. In this episode we'll cover the 8 techniques you can implement on your own today to make your ecommerce copywriting sell.
Topics Discussed throughout the interview- A quick follow up on last week's episode, "The 3 Types of Buyers"
- When you’ve written the headline you’ve spent 80 cents out of your dollar
- The 4 "do nots" in ecommerce copywriting
- The 4 "do's" to to make your ecommerce copywriting sell
- One of the greatest product descriptions ever created...we promise you'll want to buy a pair without even looking at them.
To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking here.
Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.
Cheers,
Austin & Chad!
Follow on Twitter:
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