170: The One Where Andrew Shares How He Got Into This
11/06/18 • 37 min
One of the questions we love asking our guests is: how did you get where you are today?
It’s a question our listeners frequently ask Andrew and I too, and in today’s episode, Andrew is going to share his story.
Andrew has been working in digital advertising since before the inception of the Facebook News Feed in 2009 and he’s learned a lot along the way. He shares his first experience working in “new media,” tells the story of how Foxwell Digital was born, and talks about what success means to him.
Enjoy!
Episode Highlights- 3:18 How Andrew got started in digital marketing
- 6:04 A congressional campaign leads Andrew out East and into "New Media"
- 8:11 Andrew's experience working in Congress during the invention of Facebook Ads
- 12:45 When Andrew launched his first newsfeed advertisement
- 14:29 When social proofing meant getting the most Likes
- 15:46 The birth of Foxwell Digital
- 18:15 How Andrew and Gracie went from teaching seniors how to use iPhones to getting their first official clients
- 21:06 How Andrew and Austin connected
- 22:34 When Andrew official joined the Ecommerce Influence Podcast
- 26:39 How documenting and synthesizing makes you more creative and a better teacher
- 28:34 The future of Foxwell Digital
- 31:24 Why you don't have to make $100 Million to be successful
If you liked this episode, you're going to love the Brand Growth Experts Membership. It’s a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we’ll create a plan that will help you scale up your business, and then I’ll help you execute it.
If you want to make sure you’re growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!
SponsorThis episode is brought to you by Klaviyo. If you’re running an ecommerce business and sending emails to your customers, you should be using Klaviyo. It will help you find out who your best customers are and target them one-to-one to make more money.
I’ve been using Klaviyo since they were just two employees. Now they have a team of 150 and are rolling out new features almost weekly. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyo and you’ll get a free trial + priority on-boarding.
One of the questions we love asking our guests is: how did you get where you are today?
It’s a question our listeners frequently ask Andrew and I too, and in today’s episode, Andrew is going to share his story.
Andrew has been working in digital advertising since before the inception of the Facebook News Feed in 2009 and he’s learned a lot along the way. He shares his first experience working in “new media,” tells the story of how Foxwell Digital was born, and talks about what success means to him.
Enjoy!
Episode Highlights- 3:18 How Andrew got started in digital marketing
- 6:04 A congressional campaign leads Andrew out East and into "New Media"
- 8:11 Andrew's experience working in Congress during the invention of Facebook Ads
- 12:45 When Andrew launched his first newsfeed advertisement
- 14:29 When social proofing meant getting the most Likes
- 15:46 The birth of Foxwell Digital
- 18:15 How Andrew and Gracie went from teaching seniors how to use iPhones to getting their first official clients
- 21:06 How Andrew and Austin connected
- 22:34 When Andrew official joined the Ecommerce Influence Podcast
- 26:39 How documenting and synthesizing makes you more creative and a better teacher
- 28:34 The future of Foxwell Digital
- 31:24 Why you don't have to make $100 Million to be successful
If you liked this episode, you're going to love the Brand Growth Experts Membership. It’s a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we’ll create a plan that will help you scale up your business, and then I’ll help you execute it.
If you want to make sure you’re growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!
SponsorThis episode is brought to you by Klaviyo. If you’re running an ecommerce business and sending emails to your customers, you should be using Klaviyo. It will help you find out who your best customers are and target them one-to-one to make more money.
I’ve been using Klaviyo since they were just two employees. Now they have a team of 150 and are rolling out new features almost weekly. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyo and you’ll get a free trial + priority on-boarding.
Previous Episode
169: The 2018 Q4 Blueprint with Justin Marshall
Happy fall. Happy Q4. Andrew and I love this time of year. It's when so many of the companies we advise make the majority of their revenue. A lot of you that are listening know how high the stakes are.
It looks like things are, as we predicted, even more competitive than last year. But so far, things are going good. We're getting ready for the big show here so we decided to bring in the big guns. Today we’ve brought back Justin Marshall from Adhoc Media to talk about how he’s getting his clients ready for the holidays.
Justin is a 2x guest. His first episode was one of our all-time most downloaded and this one doesn’t disappoint. Enjoy!
Episode Highlights- 6:10 How Justin explains the phases of Q4 to his clients.
- 7:43 Why you shouldn't just be pushing traffic to your site without a focus on conversions.
- 10:11 The offers you should be considering through the holiday season.
- 14:30 Not sure what creative you should be using? Checkout what's working best for Adhoc Media and their clients.
- 18:36 Why you should be driving your traffic to these landing pages for Q4.
- 21:00 How to make sure your ads are seen during the Black Friday/Cyber Monday rush.
- 27:56 How to Optimize your ads for peak performance during Black Friday/Cyber monday.
- 36:22 When you should be notifying your fans of the holiday deals to get them ready to shop with you.
- AdHoc Media
- Justin's First appearance on Ecommerce Influence: Episode 136
- Brand Growth Experts
- Foxwell Digital
If you liked this episode, you're going to love the Brand Growth Experts Membership. It’s a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we’ll create a plan that will help you scale up your business, and then I’ll help you execute it.
If you want to make sure you’re growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!
SponsorThis episode is brought to you by Klaviyo. If you’re running an ecommerce business and sending emails to your customers, you should be using Klaviyo. It will help you find out who your best customers are and target them one-to-one to make more money.
I’ve been using Klaviyo since they were just two employees. Now they have a team of 150 and are rolling out new features almost weekly. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyo and you’ll get a free trial + priority on-boarding.
Next Episode
171: The One Where Austin Tells How He Got Here
Earlier this week Andrew shared his story, and now we’re turning the tables.
Today I talk about how I went from pursuing a career in investment banking to realizing I wanted to become an entrepreneur and eventually starting Ecommerce Influence.
Digital marketing has evolved so much over the last decade, especially for ecommerce, and my career has evolved along with it. I’ll share how I built a business I'm excited about while also creating a lifestyle that gives me freedom and flexibility.
Enjoy!
Episode Highlights- 3:54 Why Austin started Ecommerce Influence
- 5:07 Moving away from the typical agency: The birth of Brand Growth Experts
- 7:09 Austin's early career pursuits begin in China
- 8:14 When Austin realized he wanted to become an entrepreneur
- 9:38 Start-up life and learning how to become an entrepreneur
- 12:02 If you can sell a $100,000 product with triggered emails, you can sell anything with triggered emails
- 14:25 How working for a start-up provided the best education for growing a business
- 16:42 Austin starts building his own business
- 21:19 An evolution in personalized, lifecycle marketing
- 24:43 The inception of Ecommerce Influence and why Austin decided he didn't want to run a traditional agency
- 27:31 How Austin's created a business that reflects his core values
- 31:10 Helping business scale with the Brand Growth Experts Membership
- 35:23 The project Austin's most excited about right now
If you liked this episode, you're going to love the Brand Growth Experts Membership. It’s a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we’ll create a plan that will help you scale up your business, and then I’ll help you execute it.
If you want to make sure you’re growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!
SponsorThis episode is brought to you by Klaviyo. If you’re running an ecommerce business and sending emails to your customers, you should be using Klaviyo. It will help you find out who your best customers are and target them one-to-one to make more money.
I’ve been using Klaviyo since they were just two employees. Now they have a team of 150 and are rolling out new features almost weekly. If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyo and you’ll get a free trial + priority on-boarding.
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