286: How Casely Profitably Spends $500k On Facebook Each Month

01/12/21 • 51 min

Is your content strategy worth half a million dollars?

Mark Stallings is the CEO of Casely, an ecommerce tech-accessories retailer that’s gone from zero to eight figures in just four years. After dropping out of college, Mark convinced his sister Emily to cofound the company with him. They’ve been bootstrapping their way through everything from website coding to paid advertising ever since.

I’ve gotten to know Mark over the last few years after he became a founding member of The Coalition in 2018. He joins us to share what he and his sister learned over the years, including how they profitably spend half a million dollars on paid advertising every month. We also touch on how they leverage their content strategy for growth, their approach to hiring, and how they maintain a lean team.

Enjoy!

Episode Highlights

6:45 How Casely leverages the subscription model
10:33 Why Mark dropped out of college after one year
12:14 Diving into an Instagram rabbit hole to understand your audience
16:08 What the first six months of paid advertising looked like for Casely
18:31 The content strategy that’s taking the business to the next level
22:29 Building and scaling the Casely team
27:22 The two biggest obstacles when using FB ads
29:37 How Mark spends time in the business
31:12 Common misconceptions people have about spending a lot on Facebook
31:45 The top metrics Mark closely monitors
35:01 Mark’s biggest learning experience over 2020
38:51 The hardest part about building Casely
40:05 The secret sauce for hiring and company culture
43:26 What Mark is most curious about today
45:00 Two things every ecommerce company should focus on
47:15 Mark’s resources and strategies for growing your business

Links and Resources:

Is your content strategy worth half a million dollars?

Enjoy!

Episode Highlights

6:45 How Casely leverages the subscription model
10:33 Why Mark dropped out of college after one year
12:14 Diving into an Instagram rabbit hole to understand your audience
16:08 What the first six months of paid advertising looked like for Casely
18:31 The content strategy that’s taking the business to the next level
22:29 Building and scaling the Casely team
27:22 The two biggest obstacles when using FB ads
29:37 How Mark spends time in the business
31:12 Common misconceptions people have about spending a lot on Facebook
31:45 The top metrics Mark closely monitors
35:01 Mark’s biggest learning experience over 2020
38:51 The hardest part about building Casely
40:05 The secret sauce for hiring and company culture
43:26 What Mark is most curious about today
45:00 Two things every ecommerce company should focus on
47:15 Mark’s resources and strategies for growing your business

Links and Resources:

Previous Episode

285: 2020 In Review: What Worked, What Didn’t, and How To Prepare for 2021

2020 Threw Us All For A Loop. Here’s What We Learned From It and How It’s Helping Us Prepare For 2021.

Nobody saw COVID-19 coming and nearly every business had to make pivots while market conditions changed daily.

Not only did I see changes happen in my own business, but I also witnessed them across all of the ecommerce companies I have the opportunity to work with inside of The Coalition. This made my annual end-of-year review that much more interesting so I decided to wrap up my findings in this episode and share it with you.

In this episode, I talk about the things that went well for me and the companies we work with, the hard lessons and challenges that were presented, and the top takeaways that every ecommerce business owner needs to know to prepare for 2021.

Enjoy!

Episode Highlights

3:55 The number one question I’m asking myself about 2020
7:45 How hiring has been a game-changer for our business
10:07 What having a local community has done for me
11:25 The COVID-19 impact on our business
17:09 My biggest takeaways from 2020
18:44 Do you own your marketing channels?
20:09 How having multiple streams of income can help prepare for 2021
22:29 Industries that are going to continue to thrive
23:27 Why awareness might not be your marketing problem

Links and Resources:

Next Episode

287: How to Hire A Rockstar (Our Proven Process)

Do you want to know how to hire rockstar talent this year?

Finding high-quality talent is a major key to the growth of any organization. However, it’s often seen as a difficult task and can cost a lot of time and money when done incorrectly.

At Brand Growth Experts we just hired our newest Community and Events Manager after sorting through nearly three hundred applications and I’m here to tell you how we did it.

You’ll learn our step-by-process on how to hire a great employee every time, ways to simplify and structure your hiring process, and the tools we used to manage hundreds of applications.

If you've been wondering how to hire without getting overwhelmed at the task this episode is for you.

Episode Highlights