124: [Case Study] The Effort Illusion: How Working Less Allowed Bombtech Golf to Finally Explode

09/14/17 • 38 min

Does the thought of cutting back on hours put fear in your mind? If so, you’re not alone. In this episode you’ll learn why cutting back on hours could be the secret to unlocking growth.

About a year and half ago, Tyler “Sully” Sullivan from Bombtech Golf found himself at a familiar entrepreneurial crossroads. Burned out from 80 hour weeks and frustrated by the limited time he had with his newborn, Sully decided to pull the pin on excessive hours. From now on he’d only work 2-3 days a week. That decision led to the fastest growth in Bombtech history. Now he’s working smarter, growth is easier, and spending more time with his family.

In this episode, you’ll learn what it takes to unlock growth, why you should do things that don’t scale, and how to start a community.

Episode Highlights:

8:56 How you can improve your business by finding the things you’re not good at
10:48 Do you want your business to grow? Eliminate the options
14:03 Why you should be using Facebook Groups to grow your test group
14:47 If you’re posting on social just about you, no-one is going to care.
16:56 How eliminating the “I’m the Owner” mindset with your customers will help you scale your business
17:22 The social media post that lead to Bombtech’s first million in sales
20:22 Never underestimate a hand written thank you note
22:44 Pulling levers: why you should consider adding an ads specialist
23:50 What's the hardest part of delegating? Hiring those who are skilled enough to take over
26:42 How bombtech is focusing on the customer & a new backyard game
30:09 Why you should do podcast ads
34:53 The low bar we’ve all set for customer service

Links and Resources:

Does the thought of cutting back on hours put fear in your mind? If so, you’re not alone. In this episode you’ll learn why cutting back on hours could be the secret to unlocking growth.

In this episode, you’ll learn what it takes to unlock growth, why you should do things that don’t scale, and how to start a community.

Episode Highlights:

8:56 How you can improve your business by finding the things you’re not good at
10:48 Do you want your business to grow? Eliminate the options
14:03 Why you should be using Facebook Groups to grow your test group
14:47 If you’re posting on social just about you, no-one is going to care.
16:56 How eliminating the “I’m the Owner” mindset with your customers will help you scale your business
17:22 The social media post that lead to Bombtech’s first million in sales
20:22 Never underestimate a hand written thank you note
22:44 Pulling levers: why you should consider adding an ads specialist
23:50 What's the hardest part of delegating? Hiring those who are skilled enough to take over
26:42 How bombtech is focusing on the customer & a new backyard game
30:09 Why you should do podcast ads
34:53 The low bar we’ve all set for customer service

Links and Resources:

Previous Episode

123: [Case Study] How Gather Raised Over $430K on Kickstarter

Have you ever thought about starting a Kickstarter campaign? Do you wonder how some people seem to have cracked the code on crowdfunding? If so, we’ve got an fantastic episode for you.

Jeff Sheldon set a goal to raise $18,000 and ended up with over $430K in pre-orders. In this episode, he unpacks the details of his recent blowout Kickstarter campaign. Jeff shares what it takes to hit a crowdfunding home run and how to avoid some unexpected consequences of Kickstarter success. Enjoy!

Episode Highlights:

Talking the talk: The Kickstarter Process 5:40
What set Gather apart from others on Kickstarter? 6:27
Building Mass Effect: How to tease your product on Instagram 9:51
Off to the Races: The first day of the Kickstarter campaign 11:30
Discovering Super Backers and their value on Kickstarter 14:06
The Facebook ROAS of Super Backers 15:50
How much time was spent just on your Kickstarter video? 17:04
The Future of UgMonk 19:59
What they don’t tell you: The downsides of running a Kickstarter campaign 22:56
Recovering funds: Where did all the backers go? 24:52
Where is Gather now in the production cycle?: 27:15
Productivity hacks: What Jeff uses to stay on task 29:03

Links and Resources:

Next Episode

125: The Big Facebook Advertising Episode for Q4: Part 1

Are you ready to put a Facebook advertising plan in place for Q4 that's actually going to drive conversions, and not just clicks? Have you implemented Facebook's recommended advertising tactics, but they just aren't giving your brand the results you desire? Well this episode has what you're looking for, and more.

David Hermann and Molly McCarty share the truth about what really works and what doesn't when it comes to Facebook's recommended advertising approach. Learn the important first step that's necessary before launching conversion ads, and the best ad layout to help you drive sales. And, get an insider look at Facebook's new feature: household targeting.

Enjoy part 1, and stay tuned for part 2 coming soon!

Episode Highlights:

6:37 - Do your ads have great social proof?
12:00 - Want to boost your ROAS? Launch DPAs
13:13 - Why it pays to go against Facebook’s recommendations
15:40 - What surprises you most right now with Facebook ads (David’s reply)
20:50 - What is your Q4 strategy? (David’s reply)
24:00 - Why you want this new targeting feature: Household Targeting
29:50 - Why you shouldn’t stop testing seed audiences
30:40 - oCPM bidding: when you should kick it into manual vs auto bidding
33:30 - Just getting started? Here are the seed audiences you should be starting with
35:12 - Surprise, Audience Network is a successful placement? No Way!

Links and Resources:

David Hermann

Molly McCarty