Scaling Success Through a COO's Lens

06/21/24 • 35 min

Today, I’m thrilled to welcome Kelly Moffat, co-founder of Kirrin Finch, a brand that offers men’s wear-inspired clothes for women and non-binary folks. Since its launch in 2015, Kirrin Finch has seen significant growth, particularly in the last year and a half, and is making a strong impact both in the fashion industry and the queer community.

We're here to talk about Kelly's journey, the challenges faced, and the innovative strategies that have fueled Kirrin Finch’s success.

Here’s a glimpse of what you’ll learn:

Actions Required to Educate Customers and Disrupt the Industry
Factors Contributing to Kirrin Finch's Rapid Growth
Impact of Team Expansion on Operations
Operational Factors: New Product Releases
Strategies for Maintaining High Customer Loyalty and the Role of the Rewards Program
Incorporating Customer Feedback

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

We're here to talk about Kelly's journey, the challenges faced, and the innovative strategies that have fueled Kirrin Finch’s success.

Here’s a glimpse of what you’ll learn:

Actions Required to Educate Customers and Disrupt the Industry
Factors Contributing to Kirrin Finch's Rapid Growth
Impact of Team Expansion on Operations
Operational Factors: New Product Releases
Strategies for Maintaining High Customer Loyalty and the Role of the Rewards Program
Incorporating Customer Feedback

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

Previous Episode

Turning Your Team Into a Content Generation Machine

In this episode, Brian Roisentul sits down with Annette Azan, founder and CEO of Nuudii System, a revolutionary boob-wear solution that bridges the gap between bras and going braless. Annette's innovative approach has led to impressive growth and a loyal customer base.

We're here to dive into her journey, the unique challenges she’s faced, and what makes Nuudii System stand out in the market.

Here’s a glimpse of what you’ll learn:

Key Drivers Behind 196% YoY Growth
Insights on Meta Ad Strategy: The Power of Video and Analogies
Customer Retention Strategies: Rewards Program, SMS, and Email
Building Loyalty with No Direct Competitors
Team Members in Brand Videos: Enhancing Authenticity and Customer Connection

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

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