The DTC Insider

In this episode of The DTC Insider podcast, Brian Roisentul welcomes Neal Goyal, who shares insights from his journey in the e-commerce space, transitioning from Tapcart to Disco.

Neal discusses the importance of meeting customers where they are, the unique value proposition of Disco, and the role of machine learning in customer acquisition. He emphasizes the need for brands to diversify their marketing strategies and the significance of building a personal brand. The conversation also touches on the evolution of e-commerce and predictions for the future, particularly in 2025.

• Neal Goyal emphasizes the importance of reducing customer acquisition costs.
• What Disco offers for brands.
• Why meeting customers where they are is crucial for effective marketing.
• The role of machine learning in understanding customer behavior.
• How brand collaborations can lead to significant insights and opportunities.
• The Evolution of e-commerce.
• Why decentralization in marketing strategies is becoming increasingly important.
• The benefits of building a personal brand.
• Predictions for 2025.

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Aaron Nosbisch, founder & CEO of BRĒZ, the fastest-growing cannabis beverage in the market.

In just a short time, Aaron has propelled his brand to rapid success, leveraging cutting-edge marketing strategies, creative compliance solutions, and a relentless focus on product experience. Aaron shares the story behind his brand’s meteoric rise, the innovative tactics that have driven its success, and his predictions and best practices for the future.

Whether you're a founder, CMO, or marketer in e-commerce, you'll gain invaluable insights into scaling a brand in a highly regulated and competitive market.

• Introduction to BRĒZ and Its Growth
• The Product Development Journey
• Building in Public: The Philosophy Behind Transparency
• Competition vs. Collaboration in the Cannabis Space
• Key Lessons Learned in Business Growth
• Team Dynamics and Hiring A-Players
• Retail Growth and D2C Strategy
• Key Metrics for Business Success
• Channel Diversification in Advertising
• Personal Insights and Recommendations

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

Today, I’m thrilled to welcome Kelly Moffat, co-founder of Kirrin Finch, a brand that offers men’s wear-inspired clothes for women and non-binary folks. Since its launch in 2015, Kirrin Finch has seen significant growth, particularly in the last year and a half, and is making a strong impact both in the fashion industry and the queer community.

We're here to talk about Kelly's journey, the challenges faced, and the innovative strategies that have fueled Kirrin Finch’s success.

• Actions Required to Educate Customers and Disrupt the Industry
• Factors Contributing to Kirrin Finch's Rapid Growth
• Impact of Team Expansion on Operations
• Operational Factors: New Product Releases
• Strategies for Maintaining High Customer Loyalty and the Role of the Rewards Program
• Incorporating Customer Feedback

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Stephani Clymer, founder of Common Thread. She spent nearly two decades in the retail industry, starting with her dream boutique for maternity clothing, "Expecting".

Over time, she navigated economic downturns, rebranded her business, and transformed it into what we now know as Common Thread. Along the way, she built a strong in-store culture, embraced e-commerce, and adapted to shifting consumer behaviors. In this episode, Stephani shares the highs, the lows, and her approach to building lasting customer relationships in retail.

• The journey of building a brand through fashion and connection.
• Resilience and adaptability in navigating economic downturns.
• The role of rebranding in business evolution and growth.
• Leveraging customer feedback to drive innovation and transformation.
• Building strong relationships with customers for long-term success.
• The impact of brand identity on recognition and market positioning.
• Embracing change as a key to business sustainability.
• Humanizing e-commerce to enhance customer loyalty.
• The growing importance of social commerce in retail.
• Personal touches, like handwritten notes, that strengthen customer relationships.

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider podcast, Brian Roisentul discusses effective growth marketing strategies, focusing on the importance of understanding customer journeys and addressing subscription churn. He emphasizes the need for brands to map out their customer journeys, identify points of churn, and implement proactive strategies to retain subscribers and enhance their lifetime value. Through real client examples, he illustrates how to generate revenue by adding value to customer experiences and engaging them effectively.

• Why growth and marketing strategies still matter in 2025
• The importance of mapping the full customer journey
• Common pitfalls: focusing on details too early in the process
• Gaining clarity on how your brand actually generates revenue
• Balancing acquisition and retention: new vs. returning customers
• Accepting churn as part of the journey—and how to prepare for it
• Implementing proactive tactics to minimize churn
• Leveraging customer feedback to guide improvements
• Finding meaningful ways to add value and build loyalty
• Using engagement strategies to boost customer lifetime value

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.