Winning Strategies Across the Funnel with Tom Rudnai, Demand-Genius

11/19/24 • 23 min

“Content isn’t just a lead magnet, it’s a strategic tool that can guide prospects at every stage of the buyer journey,” says Tom Rudnai, CEO of Demand-Genius. “

In this episode of The Content Cocktail Hour, Tom Rudnai, CEO of Demand-Genius, discusses how high-value content drives revenue, and how we can effectively attribute our content to business growth. He shares insights from his background in media and B2B SaaS on redefining content marketing strategies, revealing how Demand-Genius uses content to close gaps in the buyer journey. Tom also talks about the compelling shifts in content creation, and why engaging your sales team as content “connectors” can make all the difference.

In this episode, you’ll learn:

How to turn B2B content into a revenue-driving asset
Why traditional metrics often miss the mark on measuring content effectiveness
Practical tips for using AI and SEO strategies for high-impact content

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Check out The Juice HQ: https://www.thejuicehq.com/

Connect with Tom on LinkedIn: https://www.linkedin.com/in/tom-rudnai-0539b6151/

Check out Demand-Genius: https://www.demand-genius.com/

Timestamps:

(00:00) Intro

(02:46) The content strategy shift from branding to revenue

(06:32) The role of content in guiding buyers through the funnel

(10:18) Using data for content attribution and measurement

(14:05) Why AI is reshaping SEO and content distribution

(17:45) Empowering sales with content as “information connectors”

“Content isn’t just a lead magnet, it’s a strategic tool that can guide prospects at every stage of the buyer journey,” says Tom Rudnai, CEO of Demand-Genius. “

In this episode, you’ll learn:

How to turn B2B content into a revenue-driving asset
Why traditional metrics often miss the mark on measuring content effectiveness
Practical tips for using AI and SEO strategies for high-impact content

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Check out The Juice HQ: https://www.thejuicehq.com/

Connect with Tom on LinkedIn: https://www.linkedin.com/in/tom-rudnai-0539b6151/

Check out Demand-Genius: https://www.demand-genius.com/

Timestamps:

(00:00) Intro

(02:46) The content strategy shift from branding to revenue

(06:32) The role of content in guiding buyers through the funnel

(10:18) Using data for content attribution and measurement

(14:05) Why AI is reshaping SEO and content distribution

(17:45) Empowering sales with content as “information connectors”

Previous Episode

Why Great Marketing Should Feel Like Magic with Patrick Reynolds, BlueConic

"There’s two ways to be creative: you can sing and dance, or you can create environments where singers and dancers can flourish. I’m the second," says Patrick Reynolds, CMO at BlueConicIn this episode of The Content Cocktail Hour, our guest is Patrick Reynolds, CMO of BlueConic. Patrick shares how BlueConic leverages first-party data to build tailored, empathetic customer experiences during busy shopping seasons like Black Friday. He also talks about his insights on the evolving role of AI, which helps marketers focus on creativity and strategy by automating repetitive tasks, and explains why the best marketing often works quietly in the background, enhancing customer engagement without overshadowing it.In this episode, you’ll learn:

How to use first-party data to create personalized experiences that resonate with customers during high-stakes shopping seasons
The importance of balancing data-driven insights with empathy to better serve consumers
Why AI can be a game-changer in freeing marketers to focus on strategic, creative work

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Check out The Juice HQ: https://www.thejuicehq.com/

Connect with Patrick on LinkedIn: https://www.linkedin.com/in/patreynolds/

Check out BlueConic: https://www.blueconic.com/

Timestamps:

(00:00) Intro

(03:24) Black Friday and Cyber Monday strategies

(04:37) The importance of empathy in marketing

(08:29) Leveraging customer data for better marketing

(10:20) Balancing data and creativity in marketing

(17:40) Content strategy and measurement

(20:46) The role of AI in modern marketing

(23:43) Why marketing should be invisible to the consumer

Next Episode

Insights on Audience Connection from The State of (Dis)Content Report with Tommy Walker, The Content Studio

“If you want your content to resonate, you need to understand your audience deeply and craft your message with intention,” says Tommy Walker, Founder of The Content StudioIn this episode of The Content Cocktail Hour, Tommy Walker, Founder of The Content Studio, shares some valuable marketing insights from their “State of Discontent” report on content marketing. He reveals why understanding audience motivations, conducting meaningful research, and prioritizing creative fulfillment are essential for creating content that truly connects with your audience. Tommy also discusses how the report’s findings can guide marketers toward more effective strategies in 2024 and beyond.In this episode, you’ll learn:

Key challenges facing content marketers and how to overcome them
The role of audience research in driving authentic engagement
Practical steps for improving creative satisfaction and execution

Resources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice HQ: https://www.thejuicehq.com/Connect with Tommy on LinkedIn: https://www.linkedin.com/in/tommyismyname/Learn more about The Content Studio: https://www.thecontentstudio.com/Timestamps:(00:00) Intro(03:14) Why content marketers feel “disconnected”(07:45) The importance of audience research(12:18) How to balance creativity with leadership expectations(15:40) The juiciest insights from the “State of Discontent” report(19:02) Strategies for content marketing success in 2024 and beyond