The Content Cocktail Hour
Jonathan Gandolf
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Top 10 The Content Cocktail Hour Episodes
Goodpods has curated a list of the 10 best The Content Cocktail Hour episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Content Cocktail Hour for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Content Cocktail Hour episode by adding your comments to the episode page.
Brand-Demand Synergy and Rethinking MQLs with Matt Lyman, LeanData
The Content Cocktail Hour
09/12/24 • 31 min
- Use MQLs as signals, not primary KPIs. Focus on leads, account interactions, pipeline, and revenue for better performance tracking.
- Efficient demand generation boosts brand visibility, and strong branding enhances demand efforts. Both should work together seamlessly.
- Continuous iteration and repurposing of content, informed by data, can significantly improve engagement. Try different formats to see what resonates best.
Demystifying Marketing Attribution: Asking the Right Questions with Drew Smith, Attributa
The Content Cocktail Hour
02/06/25 • 29 min
“Attribution isn’t about proving marketing’s worth—it’s about doing better marketing,” says Drew Smith, Founder and CEO of Attributa
In this episode of The Content Cocktail Hour, Drew Smith, Founder and CEO of Attributa, talks about the real secrets behind marketing attribution—beyond the hype and LinkedIn hot takes. Drew shares why most companies struggle with attribution, the biggest misconceptions about multi-touch tracking, and why the credit game between marketing and sales is a losing battle. He also unpacks the complexities of dark social, self-reported attribution, and how businesses should rethink their approach to tracking marketing success.
In this episode, you’ll learn:
- Why marketing attribution should never be about claiming credit
- How to ask the right questions before investing in attribution tools
- When your company actually needs multi-touch attribution (and when it doesn’t)
Resources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Drew on LinkedIn: https://www.linkedin.com/in/drewsmitty/
Explore Attributa: https://attributa.io/
Timestamps:
(00:00) Intro
(02:14) Why most marketers struggle with attribution
(07:36) The myths and realities of multi-touch attribution
(11:45) The real reason marketing budgets get cut
(15:29) The dark social dilemma: Can it actually be tracked?
(21:10) Self-reported attribution vs. data-driven tracking
(24:42) Why playing the credit game will hurt your marketing team
(28:15) Final thoughts and takeaways
How to Turn Social Media into a Demand Engine with Darien Payton, Antidote
The Content Cocktail Hour
03/10/25 • 21 min
“Social media programs that are built solely for driving awareness are almost always destined to fail, not because they don’t achieve their objective, but that they are almost always misaligned,” says Darien Payton, founder and CEO at Antidote
In this episode of The Content Cocktail Hour, Darien Payton, Founder and CEO of Antidote, challenges the way B2B brands think about social media. Darien breaks down why social media should drive demand—not just awareness—and why creativity is the key to capturing attention and fueling pipeline growth. Darien introduces the concept of Creative Demand, shares real-world examples of unconventional marketing tactics, and explains why taking a clear stance in content is the most effective way to stand out.
In this episode, you’ll learn:
- Why traditional social media strategies in B2B are failing—and how to fix them
- How Creative Demand combines storytelling and strategy to drive revenue
- The role of strategic campaigns in turning social into a demand engine
Resources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Explore AudiencePlus: https://audienceplus.com
Follow Darien on X: https://x.com/DarienPayton
Connect with Darien on LinkedIn: https://www.linkedin.com/in/darienpayton/
Explore Antidote: https://www.antidotemedia.co/
Timestamps:
(00:00) Intro
(01:18) Creative demand explained
(03:18) The role of creativity in demand generation
(06:14) Successful creative campaigns
(08:10) Social media strategies for B2B
(14:56) Converting social media into demand
(18:47) Misalignment of social media and business objectives
Unlocking Innovative B2B Content Approaches with Kristi Gamboni, TrustRadius
The Content Cocktail Hour
09/19/24 • 29 min
In this episode, you’ll learn:
- The importance of creating non-promotional, thoughtful content to engage audiences
- Whether it's a high-profile event or a lean, strategic initiative, maximizing exposure can be achieved on any budget
- Success in social media and events often comes down to the power of collaboration
Building The Future of B2B Marketing with Anthony Kennada, AudiencePlus
The Content Cocktail Hour
02/20/25 • 25 min
“If you're a content marketer, it's probably the golden era of your practice coming, because creativity is going to be rewarded,” says Anthony Kennada, Founder and CEO of AudiencePlus
In this episode of The Content Cocktail Hour, Anthony Kennada, founder and CEO of AudiencePlus, breaks down a major announcement—the merger of AudiencePlus and The Juice. They discuss how this game-changing move brings together two companies that were tackling the same challenge from different angles, ultimately empowering B2B marketers to create, distribute, and convert content more effectively than ever before. Jonathan and Anthony explore the state of B2B marketing today, why traditional lead-generation tactics are failing, and how AI, first-party data, and owned media are shaping the future.
In this episode, you’ll learn:
- Why traditional inbound marketing is broken—and what’s replacing it
- How first-party data and AI are reshaping B2B content strategies
- The real reason brand and demand should never be separate
Resources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Connect with Anthony on LinkedIn: https://www.linkedin.com/in/akennada
Explore AudiencePlus: https://audienceplus.com
Timestamps:
(00:00) Intro
(01:27) Why the old marketing playbook no longer works
(07:36) The myths and realities of multi-touch attribution
(13:30) The role of AI and first-party data in marketing’s future
(15:41) The real reason marketing budgets get cut
(21:10) The dark social dilemma: Can it actually be tracked?
(22:15) How AudiencePlus and The Juice are combining forces
From Sommelier to Sales Strategy with Haley Moore, Acquire
The Content Cocktail Hour
04/03/25 • 21 min
“People relate to people, not tasting notes,” says Haley Moore, founder of Acquire
In this episode of The Content Cocktail Hour, Jonathan Gandolf welcomes Haley Moore, founder of Acquire, to explore the intersection of hospitality and B2B marketing. From her Michelin-star sommelier roots to reimagining virtual and in-person events for top brands, Haley shares how human connection—not decks or tasting notes—is the key to unforgettable customer experiences.
She shares her belief that the best events aren’t necessarily the biggest or most expensive—they’re the most personal. Haley breaks down why surprise-and-delight isn’t just a hospitality trick, but a scalable B2B strategy, and why the smallest gestures often make the biggest impressions.
In this episode, you’ll learn:
- How Acquire brings Michelin-level hospitality to virtual and in-person B2B events
- Why personalization at scale beats templated “event in a box” strategies
- The power of follow-up: what happens after the event matters most
Resources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Explore AudiencePlus: https://audienceplus.com
Connect with Haley on LinkedIn: https://www.linkedin.com/in/haley-moore-9606711a6/
Explore Acquire: https://acquire-wine.com
Timestamps:
(00:00) Intro
(01:15) Haley's journey in the restaurant business
(02:01) The birth of Acquire during the pandemic
(02:25) The evolution of virtual events
(03:13) The magic of wine and storytelling
(05:33) Jonathan's background and insights
(08:52) The power of hospitality in business
(15:44) Learnings about founding and scaling a business
(18:50) How salespeople are missing what actually matters
The Future of AI in B2B Sales and Marketing with Garrett Scott, Bounti.ai
The Content Cocktail Hour
03/17/25 • 22 min
“You wouldn’t send your AI to a sales dinner to close a deal. You would still go, but the AI can do so much work for you to prepare and even get you that dinner.” says Garrett Scott, VP of Marketing at Bounti.ai
In this episode of The Content Cocktail Hour, Garrett Scott, VP of Marketing at Bounti.ai joins Jonathan Gandolf to discuss how AI is reshaping B2B sales and marketing. Garrett shares insights on how AI augments—not replaces—human decision-making, how Bounti.ai approaches go-to-market strategies, and why personalization and efficiency are the keys to success in the evolving AI landscape.
Garrett also dives into the practical ways AI enhances marketing workflows, from eliminating the “blank page” problem to accelerating content production, and explains why the future isn’t just about AI—it’s about the synergy between AI and human expertise.
In this episode, you’ll learn:- How AI can eliminate the “blank page” problem and accelerate content creation
- Why AI should be used to augment human decision-making rather than replace it
- The strategy behind Bounti.ai’s unique approach to launching multiple AI-driven brands
Resources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Explore AudiencePlus: https://audienceplus.com
Connect with Garrett on LinkedIn: https://www.linkedin.com/in/garrettscott/
Explore Bounti.ai: https://bounti.ai
Timestamps:
(00:00) Intro
(01:09) AI's role in marketing
(01:56) The human touch in AI
(03:29) AI in sales and marketing
(08:13) Bounti Labs' unique approach
(13:25) Using AI in daily marketing tasks
(15:15) Challenges and success metrics
(19:01) Skepticism about LinkedIn
Leveraging AI for Smart Demand Generation with Josh Carter, Pavilion
The Content Cocktail Hour
02/24/25 • 26 min
“Identify the things that are eating away at people's time to do the jobs that they are getting paid to do,” says Josh Carter, Senior Director of Demand Generation at Pavilion
In this episode of The Content Cocktail Hour, Josh Carter, Senior Director of Demand Generation at Pavilion, explores the unique challenges of marketing a professional membership community. Josh shares how Pavilion approaches demand generation differently than traditional B2B companies, why referrals are their most powerful growth engine, and how AI is transforming both internal efficiency and the buyer experience. He also explains the crucial role of a brand in long-term marketing success and why companies need to rethink how they leverage AI in their content strategies.
In this episode, you’ll learn:
- Why referrals drive 60-70% of Pavilion’s new memberships - and how they activate that channel
- How AI is helping sales teams personalize outreach and improve conversion rates
- The role of brand investment in building long-term demand and trust
Resources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Explore AudiencePlus: https://audienceplus.com
Connect with Josh on LinkedIn: https://www.linkedin.com/in/joshcarter1116
Explore Pavilion: https://www.joinpavilion.com/
2024 B2B Buying Disconnect Report by TrustRadius and Pavilion: https://www.joinpavilion.com/resource/trustradius-2024-b2b-buying-disconnect-report
Timestamps:
(00:00) Intro
(02:00) Understanding Pavilion's unique DemandGen approach
(04:06) The role of AI in Pavilion's sales process
(04:57) Optimizing the sales funnel with AI
(06:02) Leveraging AI for personalized marketing
(15:17) Building a centralized AI knowledge repository
(17:29) Balancing AI and brand authenticity
(21:55) The importance of brand in B2B marketing
Winning Strategies Across the Funnel with Tom Rudnai, Demand-Genius
The Content Cocktail Hour
11/19/24 • 23 min
“Content isn’t just a lead magnet, it’s a strategic tool that can guide prospects at every stage of the buyer journey,” says Tom Rudnai, CEO of Demand-Genius. “
In this episode of The Content Cocktail Hour, Tom Rudnai, CEO of Demand-Genius, discusses how high-value content drives revenue, and how we can effectively attribute our content to business growth. He shares insights from his background in media and B2B SaaS on redefining content marketing strategies, revealing how Demand-Genius uses content to close gaps in the buyer journey. Tom also talks about the compelling shifts in content creation, and why engaging your sales team as content “connectors” can make all the difference.
In this episode, you’ll learn:
- How to turn B2B content into a revenue-driving asset
- Why traditional metrics often miss the mark on measuring content effectiveness
- Practical tips for using AI and SEO strategies for high-impact content
Resources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Tom on LinkedIn: https://www.linkedin.com/in/tom-rudnai-0539b6151/
Check out Demand-Genius: https://www.demand-genius.com/
Timestamps:
(00:00) Intro
(02:46) The content strategy shift from branding to revenue
(06:32) The role of content in guiding buyers through the funnel
(10:18) Using data for content attribution and measurement
(14:05) Why AI is reshaping SEO and content distribution
(17:45) Empowering sales with content as “information connectors”
When ABM Works and When It Doesn’t with Mason Cosby, Scrappy ABM
The Content Cocktail Hour
04/21/25 • 30 min
“Don’t ask for the meeting. People aren’t dumb. Your job is to help them do theirs better,” says Mason Cosby, CEO and co-founder of Scrappy ABM
In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Mason Cosby, CEO and co-founder of Scrappy ABM, to break down what account-based marketing really looks like without six-figure software.
Mason shares how his team generated $3M in revenue in 18 months using little more than a podcast and LinkedIn—and why most companies get ABM wrong by focusing on tools instead of strategy. He also outlines the criteria for who should and shouldn’t be running ABM, and how aligning with finance, sales, and customer success is the real game-changer.
In this episode, you’ll learn:
- Why tooling isn’t what makes or breaks your ABM program—and what actually does
- How to build a content-led ABM engine using what you already have
- The critical signals that mean your company is (or isn’t) ready for ABM
Resources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Explore AudiencePlus: https://audienceplus.com
Connect with Mason on LinkedIn: https://www.linkedin.com/in/masoncosby/
Explore Scrappy ABM: https://scrappyabm.com
Timestamps:
(00:00) Intro
(01:20) Marketing insights
(01:49) The essence of Scrappy ABM
(04:01) Building effective ABM programs
(16:28) The role of content in ABM programs
(16:56) Starting with what you have
(19:23) Mapping content to buyer journeys
(26:43) Don’t ask for the meeting
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FAQ
How many episodes does The Content Cocktail Hour have?
The Content Cocktail Hour currently has 344 episodes available.
What topics does The Content Cocktail Hour cover?
The podcast is about Marketing, Entrepreneurship, Startup, Podcasts, Business, Content and B2B.
What is the most popular episode on The Content Cocktail Hour?
The episode title 'Boosting Productivity in Hybrid and Remote Work Environments with Perttu Ojansuu, Happeo' is the most popular.
What is the average episode length on The Content Cocktail Hour?
The average episode length on The Content Cocktail Hour is 26 minutes.
How often are episodes of The Content Cocktail Hour released?
Episodes of The Content Cocktail Hour are typically released every 4 days.
When was the first episode of The Content Cocktail Hour?
The first episode of The Content Cocktail Hour was released on Jan 16, 2021.
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Show more FAQ