The Future of AI in B2B Sales and Marketing with Garrett Scott, Bounti.ai

03/17/25 • 22 min

“You wouldn’t send your AI to a sales dinner to close a deal. You would still go, but the AI can do so much work for you to prepare and even get you that dinner.” says Garrett Scott, VP of Marketing at Bounti.ai

In this episode of The Content Cocktail Hour, Garrett Scott, VP of Marketing at Bounti.ai joins Jonathan Gandolf to discuss how AI is reshaping B2B sales and marketing. Garrett shares insights on how AI augments—not replaces—human decision-making, how Bounti.ai approaches go-to-market strategies, and why personalization and efficiency are the keys to success in the evolving AI landscape.

Garrett also dives into the practical ways AI enhances marketing workflows, from eliminating the “blank page” problem to accelerating content production, and explains why the future isn’t just about AI—it’s about the synergy between AI and human expertise.

In this episode, you’ll learn:

How AI can eliminate the “blank page” problem and accelerate content creation
Why AI should be used to augment human decision-making rather than replace it
The strategy behind Bounti.ai’s unique approach to launching multiple AI-driven brands

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Explore AudiencePlus: https://audienceplus.com

Connect with Garrett on LinkedIn: https://www.linkedin.com/in/garrettscott/

Explore Bounti.ai: https://bounti.ai

Timestamps:

(00:00) Intro

(01:09) AI's role in marketing

(01:56) The human touch in AI

(03:29) AI in sales and marketing

(08:13) Bounti Labs' unique approach

(13:25) Using AI in daily marketing tasks

(15:15) Challenges and success metrics

(19:01) Skepticism about LinkedIn

In this episode, you’ll learn:

How AI can eliminate the “blank page” problem and accelerate content creation
Why AI should be used to augment human decision-making rather than replace it
The strategy behind Bounti.ai’s unique approach to launching multiple AI-driven brands

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Explore AudiencePlus: https://audienceplus.com

Connect with Garrett on LinkedIn: https://www.linkedin.com/in/garrettscott/

Explore Bounti.ai: https://bounti.ai

Timestamps:

(00:00) Intro

(01:09) AI's role in marketing

(01:56) The human touch in AI

(03:29) AI in sales and marketing

(08:13) Bounti Labs' unique approach

(13:25) Using AI in daily marketing tasks

(15:15) Challenges and success metrics

(19:01) Skepticism about LinkedIn

Previous Episode

How to Turn Social Media into a Demand Engine with Darien Payton, Antidote

“Social media programs that are built solely for driving awareness are almost always destined to fail, not because they don’t achieve their objective, but that they are almost always misaligned,” says Darien Payton, founder and CEO at Antidote

In this episode of The Content Cocktail Hour, Darien Payton, Founder and CEO of Antidote, challenges the way B2B brands think about social media. Darien breaks down why social media should drive demand—not just awareness—and why creativity is the key to capturing attention and fueling pipeline growth. Darien introduces the concept of Creative Demand, shares real-world examples of unconventional marketing tactics, and explains why taking a clear stance in content is the most effective way to stand out.

In this episode, you’ll learn:

Why traditional social media strategies in B2B are failing—and how to fix them
How Creative Demand combines storytelling and strategy to drive revenue
The role of strategic campaigns in turning social into a demand engine

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Explore AudiencePlus: https://audienceplus.com

Follow Darien on X: https://x.com/DarienPayton

Connect with Darien on LinkedIn: https://www.linkedin.com/in/darienpayton/

Explore Antidote: https://www.antidotemedia.co/

Timestamps:

(00:00) Intro

(01:18) Creative demand explained

(03:18) The role of creativity in demand generation

(06:14) Successful creative campaigns

(08:10) Social media strategies for B2B

(14:56) Converting social media into demand

(18:47) Misalignment of social media and business objectives

Next Episode

The Power of Movement Marketing in B2B with Karthi Ratnam, Audience Haus

“The smartest brands are the ones rallying people around a cause—not just selling a product.” says Karthi Ratnam, Co-Founder of Audience Haus

In this episode of The Content Cocktail Hour, Karthi Ratnam, co-founder of Audience Haus, joins Jonathan Gandolf to explore the power of Movement Marketing in B2B. Karthi shares how brands can break free from the “sea of sameness” by building authentic, engaged communities that drive lasting demand.

She talks about why founder-led movements are the future of B2B marketing, how human psychology plays a crucial role in brand-building, and why traditional marketing tactics are failing in today’s landscape. Karthi also discusses the role of AI in sales and marketing, explaining how businesses can leverage AI while keeping human connection at the core of their strategies.

In this episode, you’ll learn:

Why Movement Marketing is the key to standing out in B2B
How AI can enhance, not replace, human-led marketing
The importance of founder-led sales and why leaders should be the face of their brand

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Explore AudiencePlus: https://audienceplus.com

Connect with Karthi on LinkedIn: https://www.linkedin.com/in/karthiratnam/

Explore Audience Haus: https://www.audiencehaus.com/

Timestamps:

(00:00) Intro

(01:12) What is Movement Marketing?

(03:28) Why traditional B2B marketing is failing

(06:45) The psychology behind movement-driven branding

(10:02) The rise of founder-led sales and why it matters

(14:30) How AI can support human-first marketing