The Consistency Corner: Strategic Social Media for Marketing to Moms

In this candid and insightful episode, my friend, Heather and I discuss the art of annual planning, and share how Post-It Notes have revolutionized how we strategize and navigate the year ahead! Join us as we delve into the necessity of structure, discipline, and understanding individual energy flows in achieving ambitious goals. From managing calendars to embracing small steps toward strategic milestones, this episode offers invaluable guidance for anyone seeking a roadmap to success while navigating the realities of entrepreneurship and planning for the long haul.
Here's a peek into what we discuss:

• The appeal of using Post-It notes for planning due to their flexibility. The method allows for easy adjustments, fostering a mindset that focuses on solutions rather than rigid plans.
• How planning, even when uncertain about all the steps, triggers creative thinking.
• The necessity of carving out time for visioning and planning, not just focusing on client work or administrative tasks, as these can consume time without necessarily propelling the business forward.
• Calendar management, aligning tasks with varying energy levels to prevent burnout and maximize productivity.
• The importance of celebrating small wins, embracing the journey, and prioritizing consistent progress rather than perfection.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to The Consistency Corner Podcast! I'm so excited to introduce you to my guest, Monica, and dive into the world of Etsy and the importance of branding for small businesses. We're talking all about how to get seen on Etsy, create a memorable brand experience, and connect with your ideal customers (yes, even if you're a service-based business)!
Monica left her corporate job to pursue her own dreams and built a multiple 6-figure organic skincare small business. She helps other handmade small business owners turn their hobbies into a successful and profitable business. Her passion is to create a community of small business owners that are ready to put in the work and to help them realize their dreams truly are possible. I can't wait for you to hear from Monica and learn how to use Etsy to level up your business!

Here's a peek into what we discussed:

• The simplicity, cost-effectiveness, and quick setup process on Etsy, and why it could be a good starting point for your business.
• How you can leverage Etsy for visibility as a service-based businesses (and the growing trend of digital downloads and templates on Etsy).
• Etsy's increasing popularity for unique, high-quality, and premium products (PRO TIP: your business needs to embrace its uniqueness and not try to compete with mass-market retailers).
• The importance of getting noticed on Etsy and explains the four key components: appearing in search results, attracting attention, confirming customer expectations, and building trust through customer reviews.
• Tips for creating a memorable brand experience within Etsy, and what you should include on your product labels and in your packaging.
• The significance of understanding your ideal client, using specific language, keywords, and tags to target your niche audience effectively.

Connect with Monica:
Website
Instagram
The Product Biz Podcast

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

My girl Oprah had a sign on her dressing room door that says "You are responsible for the energy you bring into this space". If we are responsible for our own energy, we have to let go of the mom guilt we often feel about doing things that give us energy.
You know self care is not selfish, but have you been intentional about doing things that give you energy? Or setting boundaries around the things that drain you to protect your energy?
Listen to this week's Mindset Monday episode for tips on creating more energy, protecting your energy and letting go of the guilt.
And if social media is one of the things that sometimes drains your energy, join the 5 day Stop the Scroll challenge, kicking off November 9th! https://www.ruthiesterrett.com/stopthescroll

Welcome to episode 13 of the Consistency Corner Podcast! Today we are going to dive into a huge piece of the Consistency Corner Marketing Method, and talk about the importance of having a Brand Guide, and what all should be included in your Brand Guide.

The Consistency Corner Marketing Method is a framework to help you create a brand that sparkles, so you can make an impact and an income. There’s 4 components of the framework that include mindset, your brand guide, your business goals and your content strategy and plan.
Listen up for the 4 components of your Brand Guide, and grab a pen because you'll definitely want to take notes in today's episode!
Connect on Instagram: www.instagram.com/consistencycorner

Bonus Episode Alert! Friday episodes might become a regular thing, but for now I wanted to drop this as a bonus to talk about how I've been feeling burnt out and bored with social media recently.
If you've felt the boredom or burnout too, listen in for what I'm trying to bring back the energy:
**Create More Than You Consume:** This does not necessarily mean creating more social media content, but could involve focusing on developing more engaging long-form content like podcasts, emails, or blog posts. This approach allows Ruthie to serve her audience without being entirely dependent on social media algorithms.
**Use Social Media for Genuine Connection:** Ruthie intends to use social media to interact with people she admires and enjoys. She plans to do this by sending direct messages to friends or people who create content that she appreciates, sparking conversations rather than promoting her own products or services.
**Lean into Long Form Content:** Long-form content (like podcasts, blogs, or videos) can be repurposed over time. It also provides a more sustainable content strategy that doesn't rely solely on social media.
**Take Time Away from Screens:** Ruthie recommends taking breaks from digital devices to stimulate the brain differently. This could involve going outside, taking walks, or reading physical books.
**Audit Who You're Following:** Ruthie suggests an audit of who you follow on social media, and unfollowing those whose content doesn't serve you, bring you joy, or provide value. This action allows the content that truly matters to take center stage in your feed.
Finally, Ruthie reminds you that while social media is a valuable tool for marketing, it isn't the only one. Other strategies like messaging, branding, networking, email marketing, and website navigation can also play vital roles in a business's marketing plan.
- Ruthie also mentions her new offer, the "Done for You Nine Grid", a tool designed to help businesses maintain their social media presence without feeling overwhelmed. You can literally set it and forget it and stop worrying about grid content for Instagram.
Love these types of Bonus episodes! Send me a DM on Instagram and let me know, and share what we should talk about next week!

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner