The Consistency Corner: Strategic Social Media for Marketing to Moms - FemForce: Why You Need Professional Branding Photos on the Regular with Stacey Poterson

FemForce: Why You Need Professional Branding Photos on the Regular with Stacey Poterson

11/20/23 • 33 min

The Consistency Corner: Strategic Social Media for Marketing to Moms

In this episode of The Consistency Corner Podcast, I'm joined by the founder of FemForce, Stacey Poterson! Forging her own path in the photo industry and doing what no photographer has done before, Stacey has created a non traditional approach to getting fresh new photos for social media every month. She re-designed her photography business to fit family life & motherhood and started FemForce - a monthly photoshoot subscription service for female entrepreneurs to help them get social media content. Ready to dive in?
Here's a sneak peek at what we discussed in this episode:

The emotional turning point that came when Stacey missed her son's baseball game while away shooting a wedding.
How FemForce fills the need for accessible branding photos by offering a subscription model for professional brand photos, filling the gap between infrequent expensive shoots and casual iPhone selfies.
Stacey's "SHTT" method for natural and flattering poses that will help you look effortless in front of the camera.
Overcoming camera shyness and and embracing discomfort to build confidence in front of the camera.
The importance of investing in professional photography to effectively communicate brand essence, boost brand recognition, and engage the audience.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

The emotional turning point that came when Stacey missed her son's baseball game while away shooting a wedding.
How FemForce fills the need for accessible branding photos by offering a subscription model for professional brand photos, filling the gap between infrequent expensive shoots and casual iPhone selfies.
Stacey's "SHTT" method for natural and flattering poses that will help you look effortless in front of the camera.
Overcoming camera shyness and and embracing discomfort to build confidence in front of the camera.
The importance of investing in professional photography to effectively communicate brand essence, boost brand recognition, and engage the audience.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Previous Episode

Unfiltered Friday 11/17/23: Embracing Pivots, Intuition, and the Power of Getting Away with Megan Moran

I am thrilled to have a returning guest on the show, the founder and owner of the Mompreneur Co. Podcast Studio, Megan Moran! In this episode of Unfiltered Fridays, Megan takes us on a journey from her virtual business roots to the exciting opening of her very own physical podcast studio. Whether you're an entrepreneur seeking inspiration, or you're contemplating a business pivot, this episode is packed with wisdom, real experiences, and actionable insights. So, without further ado, let's dive into it!
In this episode, we discussed:

Megan's journey from running a virtual business to opening a physical podcast studio (and her experience leaving a successful business after ten years to follow her intuition).
The challenges of navigating the online coaching space and the pressure to conform to a one-size-fits-all approach.
The fear that comes with pivoting in business, but the importance of trusting your intuition and finding mentors aligned with your unique needs.
The transformative power of podcasting, the intent behind it, and moving beyond mere marketing to create a meaningful impact.
Insights on the deconditioning process, shifting the focus from outcome to embracing the passion-led learning journey.

Check out Megan's podcast here!

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Next Episode

Unfiltered Friday 11/24/23: Your 2024 Marketing Plan

Welcome to a special episode of Unfiltered Fridays, where I'm guiding you through the essential steps to plan your 2024 marketing strategy! Starting with a reminder of the importance of December planning to avoid scrambling post-holidays, I'm emphasizing the need for a proactive approach while acknowledging the uncertainties faced by evolving businesses, and recommending a flexible penciled-in plan to accommodate potential changes.

Here are the core steps we're diving into:

Calendar Planning: Using visual aids or digital tools, marking launches, significant dates, holidays, and market trends.
Campaign Creation: The essence of campaigns, linking messages across various marketing platforms, ensuring repetition for effective communication.
Content Structuring: Explaining content pillars, themes, and topics, I'm guiding you in structuring content across different marketing containers (social media, long-form content, email marketing) while highlighting the importance of consistency and gradual growth.
Attract, Nurture, Convert Strategy: This segment is divided into three key parts, focusing on attracting new audiences, nurturing relationships, and streamlining the conversion process. I emphasize the significance of creating manageable, consistent strategies rather than overwhelming yourself with multiple new tactics.

Tune in to learn how to design a comprehensive yet adaptable marketing plan for a successful 2024!

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner