Using Etsy for Visibility with Monica Little
11/13/23 • 40 min
Welcome back to The Consistency Corner Podcast! I'm so excited to introduce you to my guest, Monica, and dive into the world of Etsy and the importance of branding for small businesses. We're talking all about how to get seen on Etsy, create a memorable brand experience, and connect with your ideal customers (yes, even if you're a service-based business)!
Monica left her corporate job to pursue her own dreams and built a multiple 6-figure organic skincare small business. She helps other handmade small business owners turn their hobbies into a successful and profitable business. Her passion is to create a community of small business owners that are ready to put in the work and to help them realize their dreams truly are possible. I can't wait for you to hear from Monica and learn how to use Etsy to level up your business!
Here's a peek into what we discussed:
- The simplicity, cost-effectiveness, and quick setup process on Etsy, and why it could be a good starting point for your business.
- How you can leverage Etsy for visibility as a service-based businesses (and the growing trend of digital downloads and templates on Etsy).
- Etsy's increasing popularity for unique, high-quality, and premium products (PRO TIP: your business needs to embrace its uniqueness and not try to compete with mass-market retailers).
- The importance of getting noticed on Etsy and explains the four key components: appearing in search results, attracting attention, confirming customer expectations, and building trust through customer reviews.
- Tips for creating a memorable brand experience within Etsy, and what you should include on your product labels and in your packaging.
- The significance of understanding your ideal client, using specific language, keywords, and tags to target your niche audience effectively.
Connect with Monica:
Website
Instagram
The Product Biz Podcast
Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner
Welcome back to The Consistency Corner Podcast! I'm so excited to introduce you to my guest, Monica, and dive into the world of Etsy and the importance of branding for small businesses. We're talking all about how to get seen on Etsy, create a memorable brand experience, and connect with your ideal customers (yes, even if you're a service-based business)!
Monica left her corporate job to pursue her own dreams and built a multiple 6-figure organic skincare small business. She helps other handmade small business owners turn their hobbies into a successful and profitable business. Her passion is to create a community of small business owners that are ready to put in the work and to help them realize their dreams truly are possible. I can't wait for you to hear from Monica and learn how to use Etsy to level up your business!
Here's a peek into what we discussed:
- The simplicity, cost-effectiveness, and quick setup process on Etsy, and why it could be a good starting point for your business.
- How you can leverage Etsy for visibility as a service-based businesses (and the growing trend of digital downloads and templates on Etsy).
- Etsy's increasing popularity for unique, high-quality, and premium products (PRO TIP: your business needs to embrace its uniqueness and not try to compete with mass-market retailers).
- The importance of getting noticed on Etsy and explains the four key components: appearing in search results, attracting attention, confirming customer expectations, and building trust through customer reviews.
- Tips for creating a memorable brand experience within Etsy, and what you should include on your product labels and in your packaging.
- The significance of understanding your ideal client, using specific language, keywords, and tags to target your niche audience effectively.
Connect with Monica:
Website
Instagram
The Product Biz Podcast
Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner
Previous Episode
Unfiltered Friday 11/10/23: Instagram 9-Grid Strategy Session with Kathy Mead Fronheiser
In this special episode of Unfiltered Fridays, we're peeling back the curtain on a live Instagram 9-Grid Strategy Session with my friend, Kathy Mead Fronheiser. You'll get a behind-the-scenes look at how a strategy session works and the questions asked during the process, so you know what to expect should you choose to work with me!
Kathy shares her insights and experiences as a health and business coach, and discusses the challenges of self-doubt and imposter syndrome, while emphasizing the value of embracing your story, and the idea that it's never too late to pursue health and business goals.
In this episode, we covered:
- Kathy touches on her personal transformation journey in health and fitness, highlighting the importance of being realistic and stopping the comparison trap.
- We explore how an updated Instagram 9-Grid can help Kathy showcase her evolving business, engage her audience, and adapt to the changing landscape without creating a second Instagram account.
- The mission of Kathy's podcast, which is to support women over 40 in their health and fitness journey.
- We dive into Kathy's mission, vision, and brand values for her business (and why brand values are essential for attracting like-minded clients).
- Kathy and Ruthie brainstorm updated brand values, emphasizing the importance of believing in yourself and your story, and not being afraid to start where you are.
Navigating Brand Evolution and Pivots Podcast Episode
Join Kathy's FREE 5-Day Protein Challenge
Listen to Kathy's Fun Over 40 Podcast
Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner
Next Episode
Unfiltered Friday 11/17/23: Embracing Pivots, Intuition, and the Power of Getting Away with Megan Moran
I am thrilled to have a returning guest on the show, the founder and owner of the Mompreneur Co. Podcast Studio, Megan Moran! In this episode of Unfiltered Fridays, Megan takes us on a journey from her virtual business roots to the exciting opening of her very own physical podcast studio. Whether you're an entrepreneur seeking inspiration, or you're contemplating a business pivot, this episode is packed with wisdom, real experiences, and actionable insights. So, without further ado, let's dive into it!
In this episode, we discussed:
- Megan's journey from running a virtual business to opening a physical podcast studio (and her experience leaving a successful business after ten years to follow her intuition).
- The challenges of navigating the online coaching space and the pressure to conform to a one-size-fits-all approach.
- The fear that comes with pivoting in business, but the importance of trusting your intuition and finding mentors aligned with your unique needs.
- The transformative power of podcasting, the intent behind it, and moving beyond mere marketing to create a meaningful impact.
- Insights on the deconditioning process, shifting the focus from outcome to embracing the passion-led learning journey.
Check out Megan's podcast here!
Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner
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