
#5: The Biggest Lie You are Telling Yourself and How it is Holding You Back in Business
01/20/21 • 8 min
I talk a lot about business principles with my students and in my social channels, but today I wanted to dig into mindset and look at the biggest lie you are telling yourself as a first-time entrepreneur and how it is holding you back in your business. Honestly, if I had a dime for every time I have heard someone say this to me, I’d be obnoxiously wealthy by now! In this episode, I’ll walk you through what that lie is, why it is so commonly believed and three ways to overcome it.
During this episode Jan discusses:
- [2:14]: What the biggest lie is you are telling yourself as a first-time entrepreneur.
- [2:48] The key to defining your unique value.
- [4:32] The first step in knowing how to discover what makes you unique in relation to your business.
- [4:56] Step two, how your unique advantage separates you from your competition.
- [5:26] Lastly, the questions to be asking yourself to help shift your mindset toward success.
- [6:05] Success is a skill that needs to be practiced in order to master it.
Click here to listen!
Resources mentioned in this episode:
- [0:59] Side Hustle Bootcamp
- [7:33] Side Hustle Academy Sneak Peek Waitlist
Episode transcript: Transcript of the episode’s audio.
Links mentioned in this episode:
Lets get friendly on social:
● Facebook: https://www.facebook.com/janditchfield.co
● Instagram: https://www.instagram.com/janditchfield.co
Join Jan every Wednesday for quick and easy actionable lessons to help you reach your business goals and keeping you on track to building something magical!
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
JOIN THE FREE COMMUNITY:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!
I talk a lot about business principles with my students and in my social channels, but today I wanted to dig into mindset and look at the biggest lie you are telling yourself as a first-time entrepreneur and how it is holding you back in your business. Honestly, if I had a dime for every time I have heard someone say this to me, I’d be obnoxiously wealthy by now! In this episode, I’ll walk you through what that lie is, why it is so commonly believed and three ways to overcome it.
During this episode Jan discusses:
- [2:14]: What the biggest lie is you are telling yourself as a first-time entrepreneur.
- [2:48] The key to defining your unique value.
- [4:32] The first step in knowing how to discover what makes you unique in relation to your business.
- [4:56] Step two, how your unique advantage separates you from your competition.
- [5:26] Lastly, the questions to be asking yourself to help shift your mindset toward success.
- [6:05] Success is a skill that needs to be practiced in order to master it.
Click here to listen!
Resources mentioned in this episode:
- [0:59] Side Hustle Bootcamp
- [7:33] Side Hustle Academy Sneak Peek Waitlist
Episode transcript: Transcript of the episode’s audio.
Links mentioned in this episode:
Lets get friendly on social:
● Facebook: https://www.facebook.com/janditchfield.co
● Instagram: https://www.instagram.com/janditchfield.co
Join Jan every Wednesday for quick and easy actionable lessons to help you reach your business goals and keeping you on track to building something magical!
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
JOIN THE FREE COMMUNITY:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!
Previous Episode

#4: Motherhood, Blogging and Marketing Success with Rebecca Stanisic
On this episode of Hey Spark Plug!, I sit down with writer, speaker, and digital content creator Rebecca Stanisic to talk every thing from motherhood, blogging and how Rebecca became a online marketing success. We chat in depth about navigating and aligning your motherhood goals with professional goals, how they are both equal priorities and the most common marketing mistakes that early entrepreneurs make.
During this episode Jan discusses:
● [2:14]: Meet Rebecca! Blogger, freelance writer and a content creator and strategist powerhouse.
● [4:01] Rebecca’s transition in motherhood from working outside the home to monetizing her blog and her journey to entrepreneurship.
● [8:43] The concept of balance and navigating your priorities.
● [15:06] Am I crazy to try and think that I can start a business while raising a child?
● [18:00] “Can it be done? Of course it can be done. It can't be done magickly” – Rebecca Stanisic
● [19:53] Understanding of where your audience is and where you need to be.
● [23:42] Speak your truth and sell with your heart.
● [26:35] Getting the message out for the first time. Advice on how to Authentically represent yourself and your brand.
Click here to listen!
All about Rebecca:
If you’ve ever thought about becoming a professional blogger, you’ll want to hear what Rebecca Stanisic has to say!
Rebecca is a writer, speaker, and digital content creator. She's been blogging on her parenting website, A Little Bit of Momsense, since 2009 and for almost as many years has helped fellow bloggers and small business owners create and curate relevant, intentional digital content that helps them meet their goals and grow their business. She's the proud mom of two, living in Ottawa, and is fueled by fiction and coffee.
Connect with Rebecca:
@bitofmomsense (on all social channels)
LinkedIn: https://www.linkedin.com/in/rebeccastanisic/
Resources mentioned in this episode:
● [13:34] Side Hustle Academy: https://www.janditchfield.co/sidehustleacademy
● [1:20] Rebecca Stanisic Writer and Content Creator: www.rebeccastanisic.com
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
JOIN THE FREE COMMUNITY:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!
Next Episode

#6: Connecting Head and Heart in Business with Hélène Hébert
This week I’m thrilled to be joined by a special guest, Hélène Hébert the founder of Hélène Hébert compagnie and graduate of the Side Hustle Academy. We sat down to talk about her journey that brought her from having a very successful career as a nuclear engineer to launching her own business where she teaches aspiring and experienced gardeners how to live more sustainably by growing more food at home indoors and out all-year-round. Hélène has a remarkable story to tell about being a working mother, living in the remote north in Canada and how we can create community while digging in the dirt.
During this episode Jan discusses:
[2:51]: Meet Hélène Hébert.
[7:55] How living in Northern Canada became the catalyst to Hélène’s journey as an entrepreneur.
[11:47] Combining your head and your heart in business in order to be financially secure.
[13:47] How to make long lasting changes in society through business.
[16:32] The shift in people’s needs and desires since the pandemic happened.
[21:53] Overcoming fear as a first-time entrepreneur.
Click here to listen!
Resources mentioned in this episode:
[13:34] Side Hustle Academy Sneak Peek
[1:20] Hélène Hébert compagnie
Episode transcript: Transcript of the episode’s audio.
Let’s get friendly on social:
● Facebook: https://www.facebook.com/janditchfield.co
● Instagram: https://www.instagram.com/janditchfield.co
Join Jan every Wednesday for quick and easy actionable lessons to help you reach your business goals and keeping you on track to building something magical!
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
JOIN THE FREE COMMUNITY:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!
The Business of Good - #5: The Biggest Lie You are Telling Yourself and How it is Holding You Back in Business
Transcript
I'm Jan Ditchfield. And I went from frustrated corporate business consultant, and serial entrepreneur to the CEO of a thriving online business. But it wasn't an easy journey. And after many missteps, and moments of massive self doubt, I finally found the secrets to get past my roadblocks. So I can build the business of my dreams, one that helps others to do the same. I created the hay spark club podcast share with you these easy to follow strategies and frameworks that will help you take your
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