
The Business of Good
Jan Ditchfield
You care about making an impact—and building a business that actually pays you well for it. The Business of Good is the top podcast for entrepreneurs, coaches, and course creators who want to grow a profitable online business rooted in purpose, not pressure. Hosted by award-winning strategist and former nonprofit leader Jan Ditchfield, each episode delivers ethical sales training, sustainable business strategies, and clear, actionable marketing advice designed to help you attract aligned clients, increase your revenue, and grow with confidence. Whether you’re building a mission-driven brand, launching digital offers, or leading a values-based business, this show will help you sell with integrity, scale without burnout, and finally step into the impact-driven success you’ve been working toward.
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Top 10 The Business of Good Episodes
Goodpods has curated a list of the 10 best The Business of Good episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Business of Good for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Business of Good episode by adding your comments to the episode page.

#282: Sick of Spinning Your Wheels? Here’s How to Nail a Niche That Sells
The Business of Good
10/10/24 • 32 min
If you’re sick of spinning your wheels trying to nail down the perfect niche, this episode is exactly what you need!
We’re diving headfirst into the strategy behind choosing a profit-focused niche—one that aligns with your expertise and actually makes you money (because, let’s be honest, we’re not here for hobbies).
In this episode, I’m breaking down the four key factors you need to get crystal clear on: knowing your audience, finding their urgent problem, offering a transformation they’re ready to pay for, and making sure your niche has that all-important profitability potential.
Whether you’re just starting out or feeling like you’re shouting into the void with no real results, I’ve got you covered. By the end of this, you’ll be walking away with real, actionable steps to finally pick a niche that sells and stop guessing your way through it.
What You’ll Learn in This Episode:
- How to stop guessing and start making smart, strategic decisions about your niche.
- Why being laser-focused with your target audience is the secret to success.
- How to spot that urgent problem your audience needs you to solve (hint: this is where the profit magic happens).
- How to define the transformation that makes you stand out as the go-to expert.
- Why market demand is your BFF and how to make sure your niche is financially viable.
Ready to take it a step further?
If you want to dive deeper and get the exact tools to build a profitable online business, come join me in the Online Marketing Kickstarter Bootcamp!
I’m walking you through everything you need to set up a strong foundation and start hitting those $10k months—no fluff, just real strategies that work.
Click here to join the Bootcamp, and let’s get your business growing!
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
JOIN THE FREE COMMUNITY:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!

004: The Hidden Business Habits Keeping You Stuck (And How to Fix Them)
The Business of Good
03/12/25 • 12 min
Have you ever felt like something is secretly holding your business back—but you can’t quite put your finger on it?
It’s often not the big, obvious mistakes that stall our growth, but the sneaky habits we barely notice. In this episode, I’m uncovering the three silent growth killers that could be quietly sabotaging your business success:
1. Overthinking every decision.
2. Saying yes to the wrong opportunities.
3. Neglecting personal boundaries.
We’ll break each one down, talk about how they impact your growth, and, most importantly, I’ll share actionable strategies to replace them with habits that align with your purpose and goals. You’ll leave this episode equipped to regain focus, protect your energy, and scale your mission-driven business sustainably.
Ready to break free from these habits? Download the free Habit Breaker Checklist now inside my free community, The Business of Good Collective, for even more resources to help you grow. Join here today!
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
JOIN THE FREE COMMUNITY:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!

014: 7 Questions to Ask Before Hiring a Business Coach (So You Don’t Waste Your Money)
The Business of Good
03/26/25 • 18 min
Ever felt that sinking feeling after hiring a business coach, realizing too late that they weren’t the right fit?
You’re not alone. With zero regulation in the coaching industry, it’s far too easy to invest in someone who’s great at marketing but lacks the real business experience to help you grow.
In this episode, I’m walking you through the seven essential questions you need to ask before hiring a business coach—so you don’t waste time, energy, or money on the wrong person. Whether you’re considering your first coach or reevaluating your support system, these questions will help you make an informed, strategic decision.
Here’s what you’ll learn:
✔️ The #1 red flag that signals a coach isn’t legit
✔️ Why real-world business experience matters more than online success
✔️ How to tell if a coach is actually invested in your success—or just their next sale
✔️ What to look for (and avoid) in coaching programs
✔️ How much direct access you should expect for your investment
If you’re serious about finding the right mentor to help you scale, this episode will give you the clarity and confidence you need.
Resources & Links:
👉 Apply for Legacy, my high-touch group mastermind: janditchfield.co/legacy
👉 Let’s connect on Instagram: @janditchfield.co
🎧 Ready to make a smart coaching investment? Hit play and let’s get started!
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
JOIN THE FREE COMMUNITY:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!

021: How to Add Impact to Your Business (Without Starting a Charity)
The Business of Good
04/28/25 • 21 min
You didn’t start your business just to make money. You started it because you care. Because you know you’re meant to build something that matters.
But when it comes to actually weaving impact into your business — without losing your profit, your momentum, or yourself — it can feel overwhelming fast.
Where do you even start?
How do you do it the right way — in a way that's authentic, sustainable, and aligned with who you are?
That’s exactly what we’re diving into today!
In this episode, I’m walking you through my Built to ImpactTM Map — a simple, powerful framework to help you align profit and purpose side by side, without having to start a nonprofit or wait until you “make it.”
You’ll learn:
- The four clear pathways to add real impact to the business you already have
- How to make a difference without burning yourself out (or giving away everything for free)
- Why today — not someday — is the perfect time to start
- And how to create a legacy you can be proud of, starting exactly where you are
If you’ve ever felt stuck between wanting to change the world and not knowing how to begin — this episode is for you.
🎧 Listen now and start building the business (and the future) you know you’re here for.
Resources Mentioned:
Get on the Wait List for my new live 6-week workshop, Built to ImpactTM Map
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
JOIN THE FREE COMMUNITY:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!

#163: Your Digital Offer Tech Checklist (Podcast Workshop Day 4)
The Business of Good
04/20/23 • 23 min
5 Days to Create a High Converting Digital Offer - Day #4
Technology...love it or leave it?
Technology can be overwhelming when you're trying to figure out what you really need to get started.
That's why in the fourth episode of the series, I'm guiding you through everything you need to know about the technology required to successfully launch your digital offer.
From hosting platforms to accepting online payments, we'll cover all the essential tools you'll need to create, market, and sell your digital offer. We'll also discuss how to choose the right technology for your specific needs and budget.
But that's not all, we'll also dive into the importance of user experience and how the right technology can help you create a seamless and engaging learning environment for your audience.
By the end of this episode, you'll have a complete understanding of the technology required to launch your digital offer and how to choose the best tools for your business...without going broke.
So, whether you're a tech-savvy entrepreneur or just getting started, tune in to this episode of the podcast and get ready to take your digital offer to the next level. And don't forget to download the free tech checklist at janditchfield.co/takenotes to help you stay on track and launch with confidence.
Let's get started and turn your digital offer dreams into a reality!
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Want to get a head start on creating a live launch sales plan that results in sales time and time again? Join my LIVE (and free!) Masterclass where I'm breaking how to plan sold out launches without the overwhelm.
Grab a stack of post-it notes and meet me there by signing up at janditchfield.co/postit
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
JOIN THE FREE COMMUNITY:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!

#147: 5 Strategies for Dealing with Frenemies in Business
The Business of Good
03/03/23 • 13 min
How do you handle a frenemy in business?
At some point, we all have to navigate the murky waters of frenemies in our business relationships. It isn't pleasant, but it's a reality.
On this episode, I'm answering a listener question about how to handle relationships in business that drain you, rather than inspire you.
I'm walking you through help you how to identify the signs of toxic business friendships, confront the situation with confidence, and develop a healthy mindset that empowers you to thrive beyond these negative influences.
Whether you're a seasoned entrepreneur or just starting out, you'll find value in this conversation around strategies, and best practices to move beyond frenemies holding you back from achieving your goals.
Have a question you'd like to ask me for the show? Send me a DM on Instagram at @janditchfield.co or leave me a voice note at speakpipe.com/janditchfield.
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My brand NEW bootcamp, SCHMOOZE is officially open for enrollment!
SCHMOOZE is the ultimate LIVE Digital Networking Bootcamp. If you're looking for new ways to consistently attract attention to your business without the pressure of posting more on social media....this is the place for you.
If you're ready to create a marketing plan that feels authentic and leads to income time and time again...
Then come on over and join me in SCHMOOZE: a 5-Day LIVE Digital Networking Bootcamp!
Join here >>> janditchfield.co/schmooze
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
JOIN THE FREE COMMUNITY:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!

#98: NO BS FUNNEL AUDIT - You're Sober Now What
The Business of Good
09/20/22 • 36 min
Funnels can be tricky things! But if you want to take your business to the next level you need one that's working in your favour.
If you're looking for business tips on topics like:
- How to attract the right people to your business so you can stand out from your competition.
- How to set up a funnel that will increase your sales without being overwhelming to run.
- How to market to the right audience so you can scale your business without adding more to your plate.
Then check out this episode of No BS Business School where I do a Funnel Audit with Lane and Tamar, the founders of You're Sober Now What.
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If you're trying to grow your business and need some expert eyes to look over your funnel, then sign up for a No BS Funnel Audit where I'll help you get dialed in on where to focus to grow your customers and your revenue...for free!
Sign up here -----> janditchfield.co/audit
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
JOIN THE FREE COMMUNITY:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!

#205: The Data You Need to Be Tracking in Your Business (And Why!)
The Business of Good
09/26/23 • 20 min
We're diving deep on the boring side of business and talking all things data!
Data isn't just some fancy buzzword that's tossed around in the online space; it's like your business's secret sauce. It's what keeps you on course, grows your revenue and helps keep you moving forward strategically.
Now, you're probably wondering, "What kind of data should I be tracking?" Great question! In this episode, I'm break down the essential data points that can make or break your business.
But here's the cherry on top: I've got a sweet treat for you. Head over to janditchfield.co/205, and you'll find a free download waiting for you. It's a handy cheat sheet and data tracker that'll make your life so much easier. Trust me; you won't want to miss it.
So, grab your favorite drink, get cozy, and join me for a conversation about data that might just change the game for your business.
Links mentioned in this episode:
Free data tracker and cheat sheet download
Start your email list on Convertkit
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
JOIN THE FREE COMMUNITY:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!

#157: Launch Debrief - 5 Strategies That Led To My 45% Conversion Rate
The Business of Good
04/10/23 • 17 min
Looking for some launch strategies to help you increase your conversion rates?
I recently completed a very successful online launch that resulted in a whooping 45% conversion rate. It went so well, that I wanted to debrief the launch in this episode and share 5 strategies that I used which contributed to its success.
As I shared in Episode 153, there are a lot of shifts beginning to happen in the online space, so I made some major tweaks to my offer before I put it out to the market. That decision, plus using my own framework I teach in Online Profit Formula turned my launch into the type of magic we dream of when we're selling online.
This is a fully transparent breakdown of my 5-figure launch with a 45% conversion rate where I'm covering what worked, why it worked and how you can apply the strategies to your own launch.
Ready to create some magic in your own launch strategy? Jump into this episode to set yourself up for success from the start!
Resources mentioned in the episode:
Episode #153: What the Future of Online Business Looks Like and How I'm Adjusting to Meet It
Join Online Authority Builder today
Book a call to chat about Online Profit Formula
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
JOIN THE FREE COMMUNITY:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!

#5: The Biggest Lie You are Telling Yourself and How it is Holding You Back in Business
The Business of Good
01/20/21 • 8 min
I talk a lot about business principles with my students and in my social channels, but today I wanted to dig into mindset and look at the biggest lie you are telling yourself as a first-time entrepreneur and how it is holding you back in your business. Honestly, if I had a dime for every time I have heard someone say this to me, I’d be obnoxiously wealthy by now! In this episode, I’ll walk you through what that lie is, why it is so commonly believed and three ways to overcome it.
During this episode Jan discusses:
- [2:14]: What the biggest lie is you are telling yourself as a first-time entrepreneur.
- [2:48] The key to defining your unique value.
- [4:32] The first step in knowing how to discover what makes you unique in relation to your business.
- [4:56] Step two, how your unique advantage separates you from your competition.
- [5:26] Lastly, the questions to be asking yourself to help shift your mindset toward success.
- [6:05] Success is a skill that needs to be practiced in order to master it.
Click here to listen!
Resources mentioned in this episode:
- [0:59] Side Hustle Bootcamp
- [7:33] Side Hustle Academy Sneak Peek Waitlist
Episode transcript: Transcript of the episode’s audio.
Links mentioned in this episode:
Lets get friendly on social:
● Facebook: https://www.facebook.com/janditchfield.co
● Instagram: https://www.instagram.com/janditchfield.co
Join Jan every Wednesday for quick and easy actionable lessons to help you reach your business goals and keeping you on track to building something magical!
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
JOIN THE FREE COMMUNITY:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!
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FAQ
How many episodes does The Business of Good have?
The Business of Good currently has 316 episodes available.
What topics does The Business of Good cover?
The podcast is about Marketing, Lead Generation, Entrepreneurship, Podcasts, Online Marketing, Business and Email Marketing.
What is the most popular episode on The Business of Good?
The episode title '#180: My Ultimate Quick Revenue Generation Strategy' is the most popular.
What is the average episode length on The Business of Good?
The average episode length on The Business of Good is 26 minutes.
How often are episodes of The Business of Good released?
Episodes of The Business of Good are typically released every 5 days.
When was the first episode of The Business of Good?
The first episode of The Business of Good was released on Dec 21, 2020.
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