
#157: Launch Debrief - 5 Strategies That Led To My 45% Conversion Rate
04/10/23 • 17 min
Looking for some launch strategies to help you increase your conversion rates?
I recently completed a very successful online launch that resulted in a whooping 45% conversion rate. It went so well, that I wanted to debrief the launch in this episode and share 5 strategies that I used which contributed to its success.
As I shared in Episode 153, there are a lot of shifts beginning to happen in the online space, so I made some major tweaks to my offer before I put it out to the market. That decision, plus using my own framework I teach in Online Profit Formula turned my launch into the type of magic we dream of when we're selling online.
This is a fully transparent breakdown of my 5-figure launch with a 45% conversion rate where I'm covering what worked, why it worked and how you can apply the strategies to your own launch.
Ready to create some magic in your own launch strategy? Jump into this episode to set yourself up for success from the start!
Resources mentioned in the episode:
Episode #153: What the Future of Online Business Looks Like and How I'm Adjusting to Meet It
Join Online Authority Builder today
Book a call to chat about Online Profit Formula
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
JOIN THE FREE COMMUNITY:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!
Looking for some launch strategies to help you increase your conversion rates?
I recently completed a very successful online launch that resulted in a whooping 45% conversion rate. It went so well, that I wanted to debrief the launch in this episode and share 5 strategies that I used which contributed to its success.
As I shared in Episode 153, there are a lot of shifts beginning to happen in the online space, so I made some major tweaks to my offer before I put it out to the market. That decision, plus using my own framework I teach in Online Profit Formula turned my launch into the type of magic we dream of when we're selling online.
This is a fully transparent breakdown of my 5-figure launch with a 45% conversion rate where I'm covering what worked, why it worked and how you can apply the strategies to your own launch.
Ready to create some magic in your own launch strategy? Jump into this episode to set yourself up for success from the start!
Resources mentioned in the episode:
Episode #153: What the Future of Online Business Looks Like and How I'm Adjusting to Meet It
Join Online Authority Builder today
Book a call to chat about Online Profit Formula
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
JOIN THE FREE COMMUNITY:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!
Previous Episode

#156: Is Your Mindset Sabotaging Your Business Success?
How much does mindset actually influence the financial success in your business?
I'm normally not one to talk about mindset on the podcast, but I'm wading into the deep end on this episode of the podcast.
Why is it that some people seem to hit big goals in their business, while others struggle to get traction? Recently I came out of a launch that was very successful, and this question kept bumping around in my mind.
I saw this same pattern in my career and it was usually why I was brought in to fix the problems that existed in other people's businesses. And, now I'm seeing these same patterns playing out in the online space.
It always seems to come down to the same characteristics of the entrepreneur - their habits, mindset and skill set.
We can talk about mission, vision and passion being important to your success all day long...but if you're truly looking to move the needle of your business financially, they aren't the things that will get you there.
The number one thing that will...is your mindset.
Jump into this episode of the show to learn about the 4 different categories of mindset that entrepreneurs fall into and how your thinking can drastically impact your ability to make money.
Let’s get friendly on social:
I’d love to hear from you! Please rate and review this podcast. If you have any suggestions for topics, feel free to DM me on any of my socials or send me an email!
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This podcast is produced, mixed and edited by Cardinal Studio. Visit www.cardinalstudio.co for more information
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
JOIN THE FREE COMMUNITY:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!
Next Episode

#158: Unleashing Your Inner Boss with Melissa Vogel: Channeling Confidence and Courage as a Female Entrepreneur
Have you ever experienced the overwhelming feeling of carrying the weight of the world on your shoulders?
On this episode, my guest is sharing her personal journey of dealing with this feeling and how she took proactive steps to change her life. Her transformative journey not only impacted her own life but also had a profound impact on the lives of countless women.
Melissa Vogel is a mom, personal trainer, highly successful entrepreneur, business owner, actress, fitness coach, and instructor.
Melissa knows the journey of having to channel her confidence and courage as a female entrepreneur. She is the creator and owner of the online moms only coaching group, Busy To Bomb Fit Mom, where she helps busy moms get back to being fit, through mindset work, vision, and balance, combined with proper nutrition and exercise.
We had an inspiring conversation about the realities about being a women in business, motherhood, divorce and finding the courage to put your own needs first.
No matter where you are in your own journey as a women in business, this episode is a must listen. Melissa's stories will serve as a reminder that with the right mindset and attitude, anything is possible.
Learn more about Melissa Vogel...
Melissa Vogel, is a fitness expert with 20+ years of experience, business owner, a second-degree black belt in Taekwondo, white belt in Jujitsu, model, actress, and an overall busy mom of three girls, that inspires both women and men on their own fitness journeys.
Melissa knows the journey, having lost 60+ pounds, is now the fittest she has ever been in her life and continues to grow in her mindset and health! She is the creator and owner of the online moms only coaching group, Busy To Bomb Fit Mom, where she helps busy moms get back to being fit, through mindset work, vision, and balance, combined with proper nutrition and exercise.
She's also the host of the Bomb Mom Podcast. She entertains many different speakers over several topics in order to broaden listeners ideals of what health really is and to inspire listeners to find new avenues to set, reach, and maintain their goals. Melissa is not afraid to speak on topics others may find taboo or embarrassing in order to empower others to #getthehealthup!
Join her free Reignite Bootcamp , follow her on the 'Gram and check her out on the web
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
JOIN THE FREE COMMUNITY:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!
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