#282: Sick of Spinning Your Wheels? Here’s How to Nail a Niche That Sells
10/10/24 • 32 min
If you’re sick of spinning your wheels trying to nail down the perfect niche, this episode is exactly what you need!
We’re diving headfirst into the strategy behind choosing a profit-focused niche—one that aligns with your expertise and actually makes you money (because, let’s be honest, we’re not here for hobbies).
In this episode, I’m breaking down the four key factors you need to get crystal clear on: knowing your audience, finding their urgent problem, offering a transformation they’re ready to pay for, and making sure your niche has that all-important profitability potential.
Whether you’re just starting out or feeling like you’re shouting into the void with no real results, I’ve got you covered. By the end of this, you’ll be walking away with real, actionable steps to finally pick a niche that sells and stop guessing your way through it.
What You’ll Learn in This Episode:
- How to stop guessing and start making smart, strategic decisions about your niche.
- Why being laser-focused with your target audience is the secret to success.
- How to spot that urgent problem your audience needs you to solve (hint: this is where the profit magic happens).
- How to define the transformation that makes you stand out as the go-to expert.
- Why market demand is your BFF and how to make sure your niche is financially viable.
Ready to take it a step further?
If you want to dive deeper and get the exact tools to build a profitable online business, come join me in the Online Marketing Kickstarter Bootcamp!
I’m walking you through everything you need to set up a strong foundation and start hitting those $10k months—no fluff, just real strategies that work.
Click here to join the Bootcamp, and let’s get your business growing!
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
JOIN THE FREE COMMUNITY:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!
If you’re sick of spinning your wheels trying to nail down the perfect niche, this episode is exactly what you need!
We’re diving headfirst into the strategy behind choosing a profit-focused niche—one that aligns with your expertise and actually makes you money (because, let’s be honest, we’re not here for hobbies).
In this episode, I’m breaking down the four key factors you need to get crystal clear on: knowing your audience, finding their urgent problem, offering a transformation they’re ready to pay for, and making sure your niche has that all-important profitability potential.
Whether you’re just starting out or feeling like you’re shouting into the void with no real results, I’ve got you covered. By the end of this, you’ll be walking away with real, actionable steps to finally pick a niche that sells and stop guessing your way through it.
What You’ll Learn in This Episode:
- How to stop guessing and start making smart, strategic decisions about your niche.
- Why being laser-focused with your target audience is the secret to success.
- How to spot that urgent problem your audience needs you to solve (hint: this is where the profit magic happens).
- How to define the transformation that makes you stand out as the go-to expert.
- Why market demand is your BFF and how to make sure your niche is financially viable.
Ready to take it a step further?
If you want to dive deeper and get the exact tools to build a profitable online business, come join me in the Online Marketing Kickstarter Bootcamp!
I’m walking you through everything you need to set up a strong foundation and start hitting those $10k months—no fluff, just real strategies that work.
Click here to join the Bootcamp, and let’s get your business growing!
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
JOIN THE FREE COMMUNITY:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!
Previous Episode
#281: Tired of Launching to Crickets? Here’s How to Get Your First Sales Fast
Do you ever feel like you’re putting your heart and soul into launching something... only to be met with silence?
You’ve spent weeks, maybe even months, preparing, promoting, and posting, yet when the big day arrives... crickets. It’s frustrating, right?
You start to wonder if maybe it’s you, or if your offer just isn’t good enough. Spoiler alert: it’s not you, and your offer is good enough.
Today, we’re diving into a strategy that will help you break through the silence and finally get those first sales rolling in. If you’re tired of launching to crickets, you’re in the right place.
In this episode, we talk about the frustration of launching to silence and how to overcome it. You’ll learn about a powerful strategy called penetration pricing and how to use it to build momentum with your new offers. You don’t need a big list, a massive audience, or to be a sales expert to make this work—you just need the right approach.
By the end of the episode, you’ll walk away with a clear, actionable plan to get your first sales fast and build confidence in your offer.
If you’re ready to stop hearing crickets and start making sales, hit play on this episode! Don’t forget to subscribe, leave a review, and share this episode with someone who might need it.
Looking for more tips to get your business off the ground? Check out my FREE bootcamp, Online Marketing Kickstarter where I'll walk you through the 6 key decisions you need to make to sell your expertise online and confidently grow to consistent &10k months. Head to janditchfield.co/bootcamp to save your seat today!
What’s been your biggest struggle with launching? I’d love to hear from you! Leave a comment or DM me on Instagram @janditchfield.co and let’s chat about how you can make your next launch a success.
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
JOIN THE FREE COMMUNITY:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!
Next Episode
#283: 6 Things I'd Do Differently If I Was Starting My Business From Scratch
As we’re getting closer to the end of the year and I’m starting to finalize my planning for 2025, I’ve been thinking a lot about where I was when I started my business in 2020 compared to where I am now.
It's normal to question yourself in business and if you’re sitting in a place where you’re wondering if you’re making some of the right decisions, I thought I’d share with you today 6 things that I would do differently if I was starting my business over from scratch.
I’ve learned a lot from these mistakes and I truly think that we learn more from what we do wrong than we do from what we get right. But I also hope that this list will help you to avoid some of the things that tripped me up, so you can get your business moving further faster.
MORE FROM ME:
Follow me on Instagram → @janditchfield.co
RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS
"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.
Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.
Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!
And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!
JOIN THE FREE COMMUNITY:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!
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