The B2B BRAND180 Podcast with Linda Fanaras

Linda Fanaras

Tune in to the B2B BRAND180 Podcast with Linda Fanaras, CEO/Strategist! Linda Fanaras is the founder of Millennium Agency, a B2B brand development and marketing strategy firm, that specializes in helping companies build a powerful brand, identify unique messaging that sets them apart in the market, and uncovers the white space in the market to lock in an effective marketing strategy.

A brand expert and marketing strategist, she interviews top industry thought leaders and through this, you will gain the latest insights on how to build a powerhouse brand that sells. Learn how to build a brand strategy that drives new business, uncover the white space in the market to find untapped opportunities, and craft a B2B marketing strategy that drives new leads and sales. Connect with Linda on LinkedIn: https://bit.ly/3EI2Ynh or visit www.mill.agency

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Top 10 The B2B BRAND180 Podcast with Linda Fanaras Episodes

Goodpods has curated a list of the 10 best The B2B BRAND180 Podcast with Linda Fanaras episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The B2B BRAND180 Podcast with Linda Fanaras for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The B2B BRAND180 Podcast with Linda Fanaras episode by adding your comments to the episode page.

Unlocking B2B Growth: Senior Leadership Strategies For Success With Ryan Kauth, Business Coach and Fractional Executive

The B2B BRAND180 Podcast with Linda Fanaras

07/26/23 • 27 min

In this episode of B2B Brand180, Linda interviews Ryan Kauth, business coach, fractional executive and founder of the Fractional Executive Podcast. They discuss the challenges faced by established founders and family business owners who are navigating the often turbulent waters of business growth.
Ryan shares his experiences as a business coach and executive, and the lessons he's learned over his diverse career spanning two dozen years in various industries. He offers an insider's view into his teachings at top business schools, and the growth strategies he imparts to his students. Ryan provides insights as to why businesses plateau, the potential reasons behind a lack of growth, and the invaluable role of senior leadership in transforming stagnation into success.
Tune in to discover Ryan's unique take on strategic leadership development, operations, profitability, and much more.

Thanks for listening to the B2B Brand180 Strategy podcast with Linda Fanaras, CEO/Strategist at Millennium Agency.

Follow Ryan Kauth at LinkedIn and visit his coaching website.

You can follow Linda at: https://www.linkedin.com/in/lindafanaras/
and Millennium Agency at https://www.linkedin.com/company/millagency/.

Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/
Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency
YouTube Channel: https://www.youtube.com/@mill.agency/
Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/

General Mills: Is Their Premium Brand A Cereal Killer?

The B2B BRAND180 Podcast with Linda Fanaras

10/27/22 • 15 min

In this episode, we dive into General Mills' decision to release a premium breakfast cereal that is priced as high as $32 a box! Listen as our marketing experts break down this decision, as well as the cereal industry as a whole!

Boost Your B2B Sales with Direct Mail and Gifting Strategies featuring Kris Rudeegraap of Sendoso

The B2B BRAND180 Podcast with Linda Fanaras

02/14/25 • 12 min

In this episode of B2B Brand180, Linda interviews Kris Rudeegraap, co-founder and CEO of Sendoso, a leading direct mail and gifting platform. Chris discusses his extensive experience in sales and how Sendoso helps businesses streamline their direct mail and gifting processes. He shares valuable insights and examples on the benefits of personalized gifts in sales and marketing, detailed case studies, and how both small and large companies can leverage Sendoso to enhance their strategies and build stronger customer relationships.
01:40 Use Cases for Direct Mail and Gifting
02:51 ROI and Case Studies
04:43 Small Companies and Gifting Strategies
05:53 Integrating Gifting into ABM Strategies
10:12 The Psychology of Gifting
11:18 Surprising Lessons and Customer Behavior

Kris on LInkedIn: https://www.linkedin.com/in/rudeegraap/

Transformative B2B Referral Strategies, with Andrew Brown of Bridgemaker Referral Programs

The B2B BRAND180 Podcast with Linda Fanaras

10/31/24 • 23 min

In this episode of B2B Brand180, Linda interviews Andrew Brown from Bridgemaker Referrals. Linda and Andrew discuss transformative strategies and innovative approaches in B2B branding, focusing on the power of referral sources. Andrew debunks common myths about B2B referrals and emphasizes the importance of selecting the right referral sources and setting goals. He shares insights from his book, 'Get Referred,' and provides a systematic approach to building effective referral programs. Key takeaways include who refers, why referrals happen, and how to overcome resistance to implementing referral programs.
02:00 The Power of Referrals in B2B
03:40 Debunking Referral Myths
07:39 Why Referrals Don't Happen
12:15 Building a Successful Referral Program
18:09 Rapid Fire Questions with Andrew
More information on Andrew: www.GetReferred.biz and his book https://www.amazon.com/Get-Referred-Increase-Sales-Velocity/dp/1068894601

Elevating Your B2B Brand Using Authority Marketing, with Frank Husmann, CEO and Founder of Maxiality

The B2B BRAND180 Podcast with Linda Fanaras

03/28/24 • 33 min

In this episode of B2B Brand180, Linda interviews Frank Husmann, CEO and Founder of Maxiality. They discuss effective branding and growth strategies in B2B, focusing on authority marketing. Frank shares his experiences as a SaaS founder and B2B tech advisor, highlighting the importance of showcasing expertise to establish industry authority. They talk about the challenges of standing out in a competitive market, building trust, and using content to develop authority. The conversation also covers offline marketing, podcasting, and the evolving role of SEO in B2B marketing. Frank offers practical advice for businesses looking to implement authority marketing strategies.

01:42 Diving Deep into Authority Marketing

05:39 The Evolution of Content in B2B Marketing

10:30 Building Authority with Unique Strategies

25:42 Leveraging Offline Tactics in a Digital World

27:31 The Future of SEO in B2B Marketing

31:31 Final Thoughts and How to Connect

More on Frank Husmann: https://www.linkedin.com/in/zinspiratie/

AI Powered B2B Marketing with Cody Schneider, Co-founder of Swell AI

The B2B BRAND180 Podcast with Linda Fanaras

12/19/23 • 25 min

In this episode of B2B Brand180, Linda interviews Cody Schneider, Co-founder of Swell AI. Cody discusses the transformative power of AI in B2B marketing, focusing on its impact on marketing efficiency, customer engagement, and scaling businesses. Tune in for practical tips and insights for marketers and entrepreneurs looking to leverage AI for their business growth.
Follow Cody: https://www.linkedin.com/in/codyxschneider/
You can follow Linda at: https://www.linkedin.com/in/lindafanaras/
and visit Millennium Agency at https://www.linkedin.com/company/millagency/

Marketing and HR Collaboration for B2B Brand Success with Jillian Derby of AIM HR Solutions

The B2B BRAND180 Podcast with Linda Fanaras

05/02/23 • 18 min

In this episode, Linda Fanaras speaks with Jillian Derby, Senior Marketing Director at AIM HR Solutions, to discuss the often-overlooked synergy between HR and marketing departments in the B2B space. They explore how a unified approach can lead to better employee engagement, improved brand messaging and, ultimately, increased sales.
Thanks for listening to the B2B BRAND180 Strategy podcast with Linda Fanaras, CEO/Strategist at Millennium Agency.
You can follow Linda on LinkedIn at https://www.linkedin.com/in/lindafanaras/ and Millennium agency at https://www.linkedin.com/company/millagency/.

Corona Beer, Isis Chocolate, & Ayds Candy

The B2B BRAND180 Podcast with Linda Fanaras

10/27/22 • 14 min

What do you do when world events suddenly affect your brand & business? In this episode, we discuss Isis Chocolates, AYDS Candy and Corona Beer.

Trader Joe’s : Loyalty vs. Marketing

The B2B BRAND180 Podcast with Linda Fanaras

10/27/22 • 13 min

In this episode, we dive into how Trader Joe's stays relevant with a zero-dollar marketing budget!

Transforming B2B Services into Scalable Products with Eisha Armstrong, Executive Chairman & Co-Founder, Vecteris

The B2B BRAND180 Podcast with Linda Fanaras

11/14/24 • 22 min

In this episode of B2B Brand180, Linda interviews Eisha Armstrong, Executive Chairman & Co-Founder, Vecteris. Linda and Eisha discuss strategies for productizing B2B services, including the benefits of creating recurring revenue through more standardized, scalable offerings. Eisha shares examples, practical steps, and common pitfalls to avoid in the productization process, alongside insights into how AI integration can further enhance service productization.
01:19 Understanding Productization in B2B Services
03:06 Examples of Productizing Services
06:02 Benefits of Productization
08:10 Common Mistakes in Productization
11:56 Cultural and Organizational Shifts
15:48 Leveraging AI in Productization
17:28 Vecteris' Approach to Productization
18:50 Rapid Fire Questions
Eisha's LinkedIn: https://www.linkedin.com/in/eishatierneyarmstrong/
Eisha's Books:
Productize: The Ultimate Guide to Turning Professional Services to Scalable Products
Fearless: How to Transform a Services Culture and Successfully Productize

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FAQ

How many episodes does The B2B BRAND180 Podcast with Linda Fanaras have?

The B2B BRAND180 Podcast with Linda Fanaras currently has 68 episodes available.

What topics does The B2B BRAND180 Podcast with Linda Fanaras cover?

The podcast is about Brand, Branding, Marketing, Management, Podcasts, Business, Strategy, B2B and Marketing Strategy.

What is the most popular episode on The B2B BRAND180 Podcast with Linda Fanaras?

The episode title 'Transforming B2B Services into Scalable Products with Eisha Armstrong, Executive Chairman & Co-Founder, Vecteris' is the most popular.

What is the average episode length on The B2B BRAND180 Podcast with Linda Fanaras?

The average episode length on The B2B BRAND180 Podcast with Linda Fanaras is 22 minutes.

How often are episodes of The B2B BRAND180 Podcast with Linda Fanaras released?

Episodes of The B2B BRAND180 Podcast with Linda Fanaras are typically released every 8 days.

When was the first episode of The B2B BRAND180 Podcast with Linda Fanaras?

The first episode of The B2B BRAND180 Podcast with Linda Fanaras was released on Sep 12, 2022.

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The B2B BRAND180 Podcast with Linda Fanaras

Linda Fanaras

Top 10 The B2B BRAND180 Podcast with Linda Fanaras Episodes

FAQ

How many episodes does The B2B BRAND180 Podcast with Linda Fanaras have?

What topics does The B2B BRAND180 Podcast with Linda Fanaras cover?

What is the most popular episode on The B2B BRAND180 Podcast with Linda Fanaras?

What is the average episode length on The B2B BRAND180 Podcast with Linda Fanaras?

How often are episodes of The B2B BRAND180 Podcast with Linda Fanaras released?

When was the first episode of The B2B BRAND180 Podcast with Linda Fanaras?

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