Marketing and HR Collaboration for B2B Brand Success with Jillian Derby of AIM HR Solutions

05/02/23 • 18 min

The B2B BRAND180 Podcast with Linda Fanaras

In this episode, Linda Fanaras speaks with Jillian Derby, Senior Marketing Director at AIM HR Solutions, to discuss the often-overlooked synergy between HR and marketing departments in the B2B space. They explore how a unified approach can lead to better employee engagement, improved brand messaging and, ultimately, increased sales.
Thanks for listening to the B2B BRAND180 Strategy podcast with Linda Fanaras, CEO/Strategist at Millennium Agency.
You can follow Linda on LinkedIn at https://www.linkedin.com/in/lindafanaras/ and Millennium agency at https://www.linkedin.com/company/millagency/.

Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/
Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency
YouTube Channel: https://www.youtube.com/@mill.agency/
Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/

Previous Episode

Creating a Remarkable B2B Brand: Insights from Strategy Consultant and Sticky Branding Founder Jeremy Miller

In this episode of the B2B Brand180 podcast, host Linda Fanaras is joined by Jeremy Miller, founder of Sticky Branding and a leading strategy consultant. Together, they dive into the world of branding and discuss what it takes to create a truly remarkable brand in today's competitive market. Miller shares his insights into how businesses can differentiate themselves, the importance of defining brand values and communicating through the lens of your customers.

To learn more about Jeremy Miller and Sticky Branding, visit stickybranding.com.
Thanks for listening to the B2B BRAND180 Strategy podcast with Linda Fanaras, CEO/Strategist at Millennium Agency.

Next Episode

undefined - Preparing B2B Marketers for the AI-Driven Future of SEO and Content Marketing: Insights from AI Innovator, CTO & SEO Expert Alexander De Ridder

Preparing B2B Marketers for the AI-Driven Future of SEO and Content Marketing: Insights from AI Innovator, CTO & SEO Expert Alexander De Ridder

In this episode of B2B Brand180, Linda interviews Alexander De Ridder, a renowned AI innovator, CTO, SEO expert, and the co-founder of Ink. As a pioneer in Natural Language Optimization models and the creator of a patented AI method that demystifies Google's content preferences, Alexander offers a wealth of knowledge.

The conversation dives into the future of SEO and content marketing, particularly the role of AI in shaping these fields. Alexander describes how B2B brands can take advantage of AI and natural language optimization to craft compelling content strategies, emphasizing the significance of trust, engagement, and brand authority. He also introduces the concept of content hubs.

Transitioning from Web 2.0 to Web 3.0, Alexander explores the potential challenges and strategies for B2B brands. AI has a capacity to inundate the internet with generic content and Alexander anticipates a move towards a more interactive, user-focused web.

This episode is an essential listen for B2B marketers aiming to future-proof their brands.
Thanks for listening to the B2B BRAND180 Strategy podcast with Linda Fanaras, CEO/Strategist at Millennium Agency.
Follow Alexander's at LinkedIn and visit his company website Ink here.
You can follow Linda at: https://www.linkedin.com/in/lindafanaras/
and Millennium agency at https://www.linkedin.com/company/millagency/.