General Mills: Is Their Premium Brand A Cereal Killer?

10/27/22 • 15 min

The B2B BRAND180 Podcast with Linda Fanaras

In this episode, we dive into General Mills' decision to release a premium breakfast cereal that is priced as high as $32 a box! Listen as our marketing experts break down this decision, as well as the cereal industry as a whole!

Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/
Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency
YouTube Channel: https://www.youtube.com/@mill.agency/
Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/

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Linda interviews Robb Atkinson, Director of Marketing/Public Relations at Memic about the latest best practices in B2B marketing strategy. Tune in to discover high value B2B marketing ideas that can help accelerate your own organization's growth.
Thanks for listening to the B2B BRAND180 Strategy podcast with Linda Fanaras, CEO/Strategist at Millennium Agency.