Elevating Your B2B Brand Using Authority Marketing, with Frank Husmann, CEO and Founder of Maxiality

03/28/24 • 33 min

The B2B BRAND180 Podcast with Linda Fanaras

In this episode of B2B Brand180, Linda interviews Frank Husmann, CEO and Founder of Maxiality. They discuss effective branding and growth strategies in B2B, focusing on authority marketing. Frank shares his experiences as a SaaS founder and B2B tech advisor, highlighting the importance of showcasing expertise to establish industry authority. They talk about the challenges of standing out in a competitive market, building trust, and using content to develop authority. The conversation also covers offline marketing, podcasting, and the evolving role of SEO in B2B marketing. Frank offers practical advice for businesses looking to implement authority marketing strategies.

01:42 Diving Deep into Authority Marketing

05:39 The Evolution of Content in B2B Marketing

10:30 Building Authority with Unique Strategies

25:42 Leveraging Offline Tactics in a Digital World

27:31 The Future of SEO in B2B Marketing

31:31 Final Thoughts and How to Connect

More on Frank Husmann: https://www.linkedin.com/in/zinspiratie/

Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/
Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency
YouTube Channel: https://www.youtube.com/@mill.agency/
Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/

01:42 Diving Deep into Authority Marketing

05:39 The Evolution of Content in B2B Marketing

10:30 Building Authority with Unique Strategies

25:42 Leveraging Offline Tactics in a Digital World

27:31 The Future of SEO in B2B Marketing

31:31 Final Thoughts and How to Connect

More on Frank Husmann: https://www.linkedin.com/in/zinspiratie/

Previous Episode

Cultivating B2B Sales through Authentic Connections and Storytelling, with Armando Leduc, Leduc Entertainment

In this B2B Brand180 podcast episode hosted by Linda Fanaras, Armando Leduc shares insights on the intersection of storytelling and business growth. Armando discusses his transition from the film industry to founding Leduc Entertainment, emphasizing the power of authentic storytelling in business communication. He offers practical advice on overcoming camera shyness by focusing on the message rather than personal perception. Armando further explores storytelling as a tool for engaging audiences, detailing a narrative structure that enhances content relatability. He also touches on mapping the customer journey and nurturing referral partnerships through personalized engagement.
02:09 Overcoming On-Camera Nervousness
04:21 Mastering Storytelling for Business Success
12:27 The Power of the Customer Journey in Business Growth
16:08 Incorporating the Five Love Languages into Business
18:09 Unlocking the Power of Referral Partners
19:02 The Magic of Personal Touch in Business
19:36 Decoding the Love Languages of Business Relationships
21:01 Revolutionizing Customer Engagement with Personalized Videos
21:40 Mastering the Art of Referral Requests
23:28 Leveraging Partnerships for Mutual Growth
24:26 Expanding Your Network Through Strategic Partnerships
26:44 The Blueprint for Turning Content into Revenue
30:48 Armando's Journey from Tactics to Storytelling
31:37 A Glimpse into Armando's Acting Career
33:27 Closing Thoughts and How to Connect
For more on Armando:
https://www.leducentertainment.com
https://www.linkedin.com/in/armando-leduc-16ba4940/

Next Episode

Branding Through Community Engagement, with Hannah Moore from Ascendco Health

In this episode of the B2B Brand180 podcast, Linda interviews Hannah Moore from Ascendco Health about enhancing brand presence through community engagement and storytelling. Hannah offers insights into the rebranding process and the strategic importance of community-focused positioning. She discusses the necessity of being people-oriented, beyond mere product features, and the power of crafting authentic brand narratives. The conversation explores understanding customer needs, gradually implementing changes that resonate with core brand values, and leveraging social media platforms like LinkedIn to nurture community interaction. Hannah highlights storytelling's pivotal role in marketing, creating memorable 'Disney magic moments,' and provides guidance for young professionals on building credibility and advancing their careers.

03:22 The Art of Rebranding: Insights from Ascendco Health's Experience
05:08 Cultivating Community Engagement and Creating 'Disney Magic Moments'
08:19 Storytelling and Personal Branding in B2B Marketing
11:51 Advice for Emerging Marketers: Building Skills and Network

Connect with Hannah: https://www.linkedin.com/in/hannahgmoore/