Transformative B2B Referral Strategies, with Andrew Brown of Bridgemaker Referral Programs

10/31/24 • 23 min

The B2B BRAND180 Podcast with Linda Fanaras

In this episode of B2B Brand180, Linda interviews Andrew Brown from Bridgemaker Referrals. Linda and Andrew discuss transformative strategies and innovative approaches in B2B branding, focusing on the power of referral sources. Andrew debunks common myths about B2B referrals and emphasizes the importance of selecting the right referral sources and setting goals. He shares insights from his book, 'Get Referred,' and provides a systematic approach to building effective referral programs. Key takeaways include who refers, why referrals happen, and how to overcome resistance to implementing referral programs.
02:00 The Power of Referrals in B2B
03:40 Debunking Referral Myths
07:39 Why Referrals Don't Happen
12:15 Building a Successful Referral Program
18:09 Rapid Fire Questions with Andrew
More information on Andrew: www.GetReferred.biz and his book https://www.amazon.com/Get-Referred-Increase-Sales-Velocity/dp/1068894601

Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/
Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency
YouTube Channel: https://www.youtube.com/@mill.agency/
Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/

Previous Episode

Building a Winning B2B E-Commerce Playbook, with Jason Greenwood, Founder of Greenwood Consulting

In this episode of B2B Brand180, Linda interviews Jason Greenwood of Greenwood Consulting. Jason shares his expertise in helping B2B brands and startups leverage digital and omni-commerce opportunities. He discusses his unique 'Fit for Commerce' framework, which focuses on people, process, tech, and data, and explains how it significantly reduces time to market.
Jason also offers key insights into overcoming common pitfalls, enhancing internal and external adoption planning, and shifting focus from technology to creating exceptional customer experiences.
Tune in to learn actionable strategies to elevate your B2B commerce initiatives.

02:38 Understanding the Fit for Commerce Framework

06:39 Key Challenges in B2B Digital Transformation

07:27 Adoption Planning and Sales Team Integration

10:51 Customer Experience and Technology Selection
For more information:
https://www.greenwoodconsulting.net
https://www.linkedin.com/in/jason-greenwood-digital-expert/

Next Episode

Transforming B2B Services into Scalable Products with Eisha Armstrong, Executive Chairman & Co-Founder, Vecteris

In this episode of B2B Brand180, Linda interviews Eisha Armstrong, Executive Chairman & Co-Founder, Vecteris. Linda and Eisha discuss strategies for productizing B2B services, including the benefits of creating recurring revenue through more standardized, scalable offerings. Eisha shares examples, practical steps, and common pitfalls to avoid in the productization process, alongside insights into how AI integration can further enhance service productization.
01:19 Understanding Productization in B2B Services
03:06 Examples of Productizing Services
06:02 Benefits of Productization
08:10 Common Mistakes in Productization
11:56 Cultural and Organizational Shifts
15:48 Leveraging AI in Productization
17:28 Vecteris' Approach to Productization
18:50 Rapid Fire Questions
Eisha's LinkedIn: https://www.linkedin.com/in/eishatierneyarmstrong/
Eisha's Books:
Productize: The Ultimate Guide to Turning Professional Services to Scalable Products
Fearless: How to Transform a Services Culture and Successfully Productize