Boost Your B2B Sales with Direct Mail and Gifting Strategies featuring Kris Rudeegraap of Sendoso

02/14/25 • 12 min

The B2B BRAND180 Podcast with Linda Fanaras

In this episode of B2B Brand180, Linda interviews Kris Rudeegraap, co-founder and CEO of Sendoso, a leading direct mail and gifting platform. Chris discusses his extensive experience in sales and how Sendoso helps businesses streamline their direct mail and gifting processes. He shares valuable insights and examples on the benefits of personalized gifts in sales and marketing, detailed case studies, and how both small and large companies can leverage Sendoso to enhance their strategies and build stronger customer relationships.
01:40 Use Cases for Direct Mail and Gifting
02:51 ROI and Case Studies
04:43 Small Companies and Gifting Strategies
05:53 Integrating Gifting into ABM Strategies
10:12 The Psychology of Gifting
11:18 Surprising Lessons and Customer Behavior

Kris on LInkedIn: https://www.linkedin.com/in/rudeegraap/

Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/
Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency
YouTube Channel: https://www.youtube.com/@mill.agency/
Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/

Kris on LInkedIn: https://www.linkedin.com/in/rudeegraap/

Previous Episode

Transforming B2B Services into Scalable Products with Eisha Armstrong, Executive Chairman & Co-Founder, Vecteris

In this episode of B2B Brand180, Linda interviews Eisha Armstrong, Executive Chairman & Co-Founder, Vecteris. Linda and Eisha discuss strategies for productizing B2B services, including the benefits of creating recurring revenue through more standardized, scalable offerings. Eisha shares examples, practical steps, and common pitfalls to avoid in the productization process, alongside insights into how AI integration can further enhance service productization.
01:19 Understanding Productization in B2B Services
03:06 Examples of Productizing Services
06:02 Benefits of Productization
08:10 Common Mistakes in Productization
11:56 Cultural and Organizational Shifts
15:48 Leveraging AI in Productization
17:28 Vecteris' Approach to Productization
18:50 Rapid Fire Questions
Eisha's LinkedIn: https://www.linkedin.com/in/eishatierneyarmstrong/
Eisha's Books:
Productize: The Ultimate Guide to Turning Professional Services to Scalable Products
Fearless: How to Transform a Services Culture and Successfully Productize

Next Episode

How to Build Integrated B2B Digital Strategies with Andrew Seidman, Co-Founder of Digital Reach

In this episode of the B2B Brand180 podcast, Linda Fanaras interviews Andrew Seidman, co-founder and COO of Digital Reach. Andrew shares insights from over a decade of experience in designing full-funnel go-to-market motions for enterprises and startups. They discuss the importance of implementing a cohesive, integrated B2B marketing strategy. Andrew emphasizes the value of account-based marketing (ABM) and shares successful campaign examples, particularly highlighting a successful case with VMware's Tanzu business unit. The episode also covers how to align sales and marketing teams as the critical first step for any new engagement.
01:34 The Importance of Integrated Marketing Strategies
03:48 Effective Tactics for B2B Marketing
07:25 Understanding Sales Cycles and Buyer Groups
10:10 Aligning Sales and Marketing Teams
13:42 Case Study: Successful Campaign with VMware
15:55 Rapid Fire Questions with Andrew Seidman

More information about Andrew:

https://www.linkedin.com/in/andrew-seidman/

https://digitalreachagency.com/

The B2B BRAND180 Podcast with Linda Fanaras - Boost Your B2B Sales with Direct Mail and Gifting Strategies featuring Kris Rudeegraap of Sendoso

Transcript

Linda Fanaras00:00:00.050

Welcome to the B2B Brand 180 podcast where we will share new marketing strategies and techniques to grow your brand. Today, I'm excited to introduce Chris Rudegrop, and he is the co founder and CEO of Sendoso, and it's a leading direct mail and gifting platform. Chris has more than 10, two decades, sorry, I almost told you said 10 decades of go to. Market experience as a seller, a sales leader and CEO. So I'm super happy to have you here toda