The Advocacy Channel: A Customer Marketing Podcast

Join us as we explore the world of referral marketing in our final episode of the first season of The Advocacy Channel Podcast, featuring referral marketing expert Keith Posehn. Keith brings over 17 years of experience to the table, offering vast knowledge and expertise from his time leading referral programs for tech startups and tech giants, including Caviar and Uber.
In this episode, Keith sheds light on the complexities of referral marketing, highlighting the common hurdles companies face and offering practical advice to overcome them. It's an episode filled with Keith's professional anecdotes and wisdom, offering tips and tricks to help you launch and run successful referral programs.
In this episode, you'll discover:
Strategies for overcoming resistance: Learn how to win over skeptical stakeholders by aligning referral program objectives with broader business goals, and discover why past failures shouldn't deter new efforts.
Innovative approaches to incentives: Beyond mere discounts, explore creative ways to incentivize customers, focusing on what truly adds value to their experience and encourages genuine advocacy.
The role of timing and promptness: Keith emphasizes the critical moments for prompting referrals, illustrating how well-timed engagement can significantly enhance program participation rates.
Building a holistic marketing effort: Gain insights on seamlessly integrating referral programs into your marketing strategy, and smoothly transition from product-focused initiatives to broad market-wide campaigns as the program matures
Connect with Keith on LinkedIn for more insights on referral and affiliate marketing: https://www.linkedin.com/in/keithposehn/
Connect with us:

• Get more customer marketing insights and strategies at ⁠impact.com/blog/
• Connect with host Will on LinkedIn: ⁠www.linkedin.com/in/wifraser/⁠
  

Have a question? Suggestion? Email us at [email protected]

Get ready for another engaging episode of The Advocacy Channel! In this episode, we welcomed Cece Lee, Chief Marketing Officer, and Lynn Pietryga, Chief Customer Officer from Enable Us onto the show. In this episode, they shared valuable insights on how marketing and customer success teams can work together to enhance customer marketing initiatives.

In this episode, we explore:

• The inner workings of the Enable Us team and how they collaborate on customer marketing programs.
• The role of OKRs in fostering alignment between marketing and customer success teams.
• The importance of internal buy-in and how to nurture it.
• The signs that indicate it's time for tighter collaboration.

Connect with Cece Lee on LinkedIn: https://www.linkedin.com/in/cecelee

Connect with Lynn Pietryga on LinkedIn: https://www.linkedin.com/in/lynnp

Connect with us:

• Get more customer marketing insights and strategies at ⁠impact.com/blog/
• Connect with host Will on LinkedIn: ⁠www.linkedin.com/in/wifraser/⁠

Have a question? Suggestion? Email us at [email protected]

With an increasing number of businesses offering services purely online, trying to make genuine connections with customers is only getting harder. How do you build loyalty when you’ve never even met your customers?

Building customer loyalty

To help us fill in the gap of human connection for internet businesses, we’re excited to welcome Matt Barnett to Episode 14 of The Advocacy Channel. Matt is the CEO of Bonjoro, a platform that lets you send personalized videos at the perfect time to convert more leads, onboard customers, and build customer love and loyalty.

Drawing on Matt’s experience helping companies develop customer loyalty with human connection, Matt and Will discuss what true customer loyalty is, how to score your advocates at each lifecycle stage and properly engage them, plus the secret sauce required to delight any customer.

Grab your coffee, get comfortable, and take out your notebook as there are plenty of golden nuggets from Matt that you’ll want to jot down!

Connect with Matt on LinkedIn: https://www.linkedin.com/in/mbjbarnett/

Connect with us:

• Get more customer marketing insights and strategies at ⁠impact.com/blog/
• Connect with host Will on LinkedIn: ⁠www.linkedin.com/in/wifraser/⁠

Have a question? Suggestion? Email us at [email protected]

Welcome to a brand new year of The Advocacy Channel!

Our first guest of 2023 is Dana Alvarenga. As the VP of Customer Experience at SlapFive, a customer marketing and advocacy software platform, Dana has plenty of experience developing customer marketing programs and knows how to make an impact.

How to prove the impact of customer marketing on revenue

While it’s now more important than ever to demonstrate the value of your marketing initiatives and get buy-in from your leadership team, Dana helps us understand how you can prove your value as a customer marketer, and show what customer marketing can do for your organization.

Tune in to learn her keys to success in customer marketing, how to show that your programs are influencing revenue, and her four-step approach to building a customer program.

Connect with Dana on LinkedIn: www.linkedin.com/in/danaalvarenga/

Connect with us:

• Get more customer marketing insights and strategies at ⁠impact.com/blog/
• Connect with host Will on LinkedIn: ⁠www.linkedin.com/in/wifraser/⁠

Have a question? Suggestion? Email us at [email protected]

After so many incredible discussions with customer marketing experts from all over the world, we’re delighted to welcome back special guest Scott K. Wilder to The Advocacy Channel to round out the year.

As the VP of Customer, Partner and Community Engagement at Base, Scott has over 20 years of experience delivering customer advocacy programs for companies like Hubspot, Google, Marketo, Coursera, and Apple.

Customer Marketing in 2023

Scott joined us in Episode 8 to help us understand several important lessons in customer advocacy and is back to discuss what's new in customer marketing and what to expect in the new year.

Happy holidays from everyone at The Advocacy Channel! We can’t wait to share more with you in 2023.

Connect with Scott on LinkedIn: https://www.linkedin.com/in/wilder/

Visit the CLG Campus: https://clgcampus.base.ai/

Connect with us:

• Get more customer marketing insights and strategies at ⁠impact.com/blog/
• Connect with host Will on LinkedIn: ⁠www.linkedin.com/in/wifraser/⁠

Have a question? Suggestion? Email us at [email protected]