What’s Next in Customer Advocacy?
09/28/22 • 48 min
As customer marketing and advocacy initiatives gain more attention and discussion across industries, you might be wondering - What’s next in customer advocacy?
To help us dig into the past, present, and future of customer marketing, we’re thrilled to welcome two very special guests to Episode 13 of The Advocacy Channel. Deena and Liz are the founders of Captivate Collective, an advocacy agency that works with large companies like Adobe, Sage, and Amplitude to build their customer advocacy programs and strategies. Their goal is to help companies maximize success by capturing customers with relevant and remarkable experiences, and activating them with meaningful opportunities.
Tune in as Deena, Liz, and host Will Fraser share advice on how to get started with your own advocacy program, how to evolve your strategy after you’ve launched your first program, and what’s next in customer advocacy.
Hint: It’s about unlocking advocacy for your entire customer base!
Connect with Deena on LinkedIn: https://www.linkedin.com/in/dzenyk/
Connect with Liz on LinkedIn: https://www.linkedin.com/in/lizrichardson2/
Connect with us:
- Get more customer marketing insights and strategies at impact.com/blog/
- Connect with host Will on LinkedIn: www.linkedin.com/in/wifraser/
Have a question? Suggestion? Email us at [email protected]
As customer marketing and advocacy initiatives gain more attention and discussion across industries, you might be wondering - What’s next in customer advocacy?
To help us dig into the past, present, and future of customer marketing, we’re thrilled to welcome two very special guests to Episode 13 of The Advocacy Channel. Deena and Liz are the founders of Captivate Collective, an advocacy agency that works with large companies like Adobe, Sage, and Amplitude to build their customer advocacy programs and strategies. Their goal is to help companies maximize success by capturing customers with relevant and remarkable experiences, and activating them with meaningful opportunities.
Tune in as Deena, Liz, and host Will Fraser share advice on how to get started with your own advocacy program, how to evolve your strategy after you’ve launched your first program, and what’s next in customer advocacy.
Hint: It’s about unlocking advocacy for your entire customer base!
Connect with Deena on LinkedIn: https://www.linkedin.com/in/dzenyk/
Connect with Liz on LinkedIn: https://www.linkedin.com/in/lizrichardson2/
Connect with us:
- Get more customer marketing insights and strategies at impact.com/blog/
- Connect with host Will on LinkedIn: www.linkedin.com/in/wifraser/
Have a question? Suggestion? Email us at [email protected]
Previous Episode
How Adobe's Marketo Engage Grew Their Customer Community
How does a customer marketer at a leading multimedia software company build brand advocates, and drive loyalty, retention, and ongoing demand? Hear it straight from the source as we welcome Kevin Lau, Global Head of Customer Advocacy at Adobe to episode 12 of The Advocacy Channel.
Growing customer communities through a merger and acquisition
With over 12 years of experience as an industry thought leader in customer advocacy and lifecycle marketing, Kevin is a well-known expert in the customer marketing space with a wealth of knowledge, experience, and tactical insights to share. Hear host Will Fraser and Kevin discuss his journey as a customer marketer, how he maintained and even grew the Marketo community through a merger and acquisition, his top tips for marketers building advocacy programs, and much more.
Connect with Kevin on LinkedIn: https://www.linkedin.com/in/kevinkennethlau/
Connect with us:
- Get more customer marketing insights and strategies at impact.com/blog/
- Connect with host Will on LinkedIn: www.linkedin.com/in/wifraser/
Have a question? Suggestion? Email us at [email protected]
Next Episode
BONUS: New Study Uncovers the True Value of a Referred Customer!
Welcome to The Advocacy Channel's very first bonus episode! Today marks the one-year anniversary of the show, and what better way to mark this special occasion than to welcome back our very first guest? Rachel Gershon is the assistant professor of marketing at the Rady School of Management at the University of California, and has been uncovering fascinating insights from her research on referral programs.
Uncover the true value of a referred customer
In Episode 1, Rachel shared with us her game-changing research on the psychology of referrals and rewards, and what encourages customers to participate in your referral program. If you haven’t checked out that episode, now is a perfect time!
To learn even more, tune in to this bonus episode with Will and Rachel where she shares a few teaser tidbits from her not-yet published research around the value of a referred customer, and the role of rewards in social commitment.
We’d like to send a big thank you to our listeners for supporting The Advocacy Channel this year! We can’t wait to share even more customer marketing insights with you.
Connect with Rachel and find past research and keep your eyes out for this new research that will be getting published soon: https://www.rachelgershon.com/
Connect with us:
- Get more customer marketing insights and strategies at impact.com/blog/
- Connect with host Will on LinkedIn: www.linkedin.com/in/wifraser/
Have a question? Suggestion? Email us at [email protected]
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