Beyond Word of Mouth: Exploring the Potential of Referral Marketing

02/16/24 • 47 min

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The Advocacy Channel: A Customer Marketing Podcast

Join us as we explore the world of referral marketing in our final episode of the first season of The Advocacy Channel Podcast, featuring referral marketing expert Keith Posehn. Keith brings over 17 years of experience to the table, offering vast knowledge and expertise from his time leading referral programs for tech startups and tech giants, including Caviar and Uber.
In this episode, Keith sheds light on the complexities of referral marketing, highlighting the common hurdles companies face and offering practical advice to overcome them. It's an episode filled with Keith's professional anecdotes and wisdom, offering tips and tricks to help you launch and run successful referral programs.
In this episode, you'll discover:
Strategies for overcoming resistance: Learn how to win over skeptical stakeholders by aligning referral program objectives with broader business goals, and discover why past failures shouldn't deter new efforts.
Innovative approaches to incentives: Beyond mere discounts, explore creative ways to incentivize customers, focusing on what truly adds value to their experience and encourages genuine advocacy.
The role of timing and promptness: Keith emphasizes the critical moments for prompting referrals, illustrating how well-timed engagement can significantly enhance program participation rates.
Building a holistic marketing effort: Gain insights on seamlessly integrating referral programs into your marketing strategy, and smoothly transition from product-focused initiatives to broad market-wide campaigns as the program matures
Connect with Keith on LinkedIn for more insights on referral and affiliate marketing: https://www.linkedin.com/in/keithposehn/
Connect with us:

Get more customer marketing insights and strategies at ⁠impact.com/blog/
Connect with host Will on LinkedIn: ⁠www.linkedin.com/in/wifraser/⁠

Have a question? Suggestion? Email us at [email protected]

Get more customer marketing insights and strategies at ⁠impact.com/blog/
Connect with host Will on LinkedIn: ⁠www.linkedin.com/in/wifraser/⁠

Have a question? Suggestion? Email us at [email protected]

Previous Episode

Executive Customer Advocacy: Engaging for Optimal Growth

Welcome to 2024!

In our first episode of this year, we delve into the world of executive customer advocacy with Angela Wells, Head of Customer Advocacy and Executive Programs at Splunk, and Sarah Moody, an expert in executive customer programs. With a combined experience of over four decades, Angela and Sarah share their top insights into building and nurturing C-suite connections to foster business growth.

In this episode, we explore the benefits of executive customer advocacy in the B2B tech space, discussing why it's essential to create value-driven executive customer experiences. Tune in to learn more about the impact of such high-level relationships on customer loyalty, company budget, brand reputation, and competitive advantage.

Key takeaways from this episode include:

Five strategies for establishing authentic connections with top-level executives
The importance of content in crafting impactful executive experiences
Methods for leveraging executive networks to foster long-term relationships
Measuring the effectiveness of executive advocacy programs through data and real-world examples

Whether you're a seasoned customer marketing professional or new to customer advocacy, this episode is a treasure trove of actionable insights and strategies. Tune in to learn how executive advocacy can help you foster better customer relations and drive meaningful growth in your organization!

Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahlmoody/

Connect with Angela on LinkedIn: https://www.linkedin.com/in/angela-w-wells/

Connect with us:

Get more customer marketing insights and strategies at ⁠impact.com/blog/
Connect with host Will on LinkedIn: ⁠www.linkedin.com/in/wifraser/⁠

Have a question? Suggestion? Email us at [email protected]

Next Episode

Building Better Referral Programs: Timing, Testing & Trust with Doug Lewis

Season 2 of The Advocacy Channel Podcast is here, and it’s now brought to you by impact.com, the leading partnership management platform! We’ve had a bit of a facelift, but we’re still the same customer advocacy podcast you know and love, hosted by Will Fraser, former co-founder and CEO of SaaSquatch.

In this episode, we’re tackling a key question: When is the right time to launch a referral program, and how can you make it truly effective? To help us dive in, we’re joined by Doug Lewis, an experienced growth marketer who’s led successful referral programs at companies like Trusted Health and Hired.

Key insights on building effective referral programs:

Drawing from his experience managing referral programs in different industries, Doug shares valuable insights on:

When to launch your referral program
The importance of aligning incentives with what your customers truly value
How to reduce friction in the referral process
Strategic ways to integrate referral opportunities into customer touchpoints
Tips for testing and optimizing your program over time

Learn how Doug's team achieved remarkable success by tapping into travel nurses' communities and understanding their motivations. Whether you're just starting out or looking to enhance your existing referral program, this episode offers practical strategies you can implement today.

Connect with Doug on LinkedIn: https://www.linkedin.com/in/doug-a-lewis

Connect with us:

Get more customer marketing insights and strategies at ⁠impact.com/blog/

Connect with host Will on LinkedIn: ⁠www.linkedin.com/in/wifraser/ ⁠

Have a question? Suggestion? Email us at [email protected]