Aligning Customer Success & Marketing Teams

06/15/23 • 42 min

The Advocacy Channel: A Customer Marketing Podcast

Get ready for another engaging episode of The Advocacy Channel! In this episode, we welcomed Cece Lee, Chief Marketing Officer, and Lynn Pietryga, Chief Customer Officer from Enable Us onto the show. In this episode, they shared valuable insights on how marketing and customer success teams can work together to enhance customer marketing initiatives.

In this episode, we explore:

The inner workings of the Enable Us team and how they collaborate on customer marketing programs.
The role of OKRs in fostering alignment between marketing and customer success teams.
The importance of internal buy-in and how to nurture it.
The signs that indicate it's time for tighter collaboration.

Connect with Cece Lee on LinkedIn: https://www.linkedin.com/in/cecelee

Connect with Lynn Pietryga on LinkedIn: https://www.linkedin.com/in/lynnp

Connect with us:

Get more customer marketing insights and strategies at ⁠impact.com/blog/
Connect with host Will on LinkedIn: ⁠www.linkedin.com/in/wifraser/⁠

Have a question? Suggestion? Email us at [email protected]

In this episode, we explore:

The inner workings of the Enable Us team and how they collaborate on customer marketing programs.
The role of OKRs in fostering alignment between marketing and customer success teams.
The importance of internal buy-in and how to nurture it.
The signs that indicate it's time for tighter collaboration.

Connect with Cece Lee on LinkedIn: https://www.linkedin.com/in/cecelee

Connect with Lynn Pietryga on LinkedIn: https://www.linkedin.com/in/lynnp

Connect with us:

Get more customer marketing insights and strategies at ⁠impact.com/blog/
Connect with host Will on LinkedIn: ⁠www.linkedin.com/in/wifraser/⁠

Have a question? Suggestion? Email us at [email protected]

Previous Episode

How to Create Powerful Case Studies with Joel Klettke

Welcome to another insightful episode of The Advocacy Channel!

We're thrilled to have Joel Klettke, founder of Case Study Buddy and a renowned specialist in case study development, join us for today’s episode. With years of experience under his belt, Joel is an expert in harnessing the power of storytelling, customer reviews, and case studies to drive business growth.

In today's rapidly evolving marketing landscape, it's crucial to understand how to create persuasive stories and maximize the impact of customer advocacy. Joel's expertise sheds light on the best practices for leveraging these key components in your marketing and sales efforts.

Listen in as we dive into a range of engaging topics, such as:

The critical aspects of crafting captivating case studies
How to make the most of customer reviews in your marketing strategy
The role storytelling plays in fostering trust and credibility with your audience
Proven methods to uncover and highlight your best customer success stories
Overcoming common hurdles in collecting and managing valuable customer feedback

Don't miss out on this opportunity to learn from a seasoned industry expert and elevate your marketing game by embracing the full potential of storytelling and customer advocacy.

Connect with Joel on LinkedIn: https://www.linkedin.com/in/joelklettke/

Check out the resource Joel mentioned to help you measure the ROI of your customer marketing and advocacy efforts: https://cmasoulmate.gumroad.com/l/cma-course

Check out Case Study Buddy blog posts to learn how to write effective case studies: https://casestudybuddy.com/blog

Connect with us:

Get more customer marketing insights and strategies at ⁠impact.com/blog/
Connect with host Will on LinkedIn: ⁠www.linkedin.com/in/wifraser/⁠

Have a question? Suggestion? Email us at [email protected]

Next Episode

Navigating Customer Marketing with Patrick Kalie

Welcome to another enlightening episode of The Advocacy Channel podcast! Today, we're thrilled to have customer marketing expert Patrick Kalie from Swoogo join us on the show. Patrick brings a wealth of knowledge in customer marketing and joins us today to discuss its evolution, misconceptions, and the multi-faceted roles it plays in a business. From in-person events to digital communities, Patrick provides insights into how customer marketing can be a game-changer in building and maintaining customer relationships. Join us as we explore:

The evolution and current trends in customer marketing.
The important role that both in-person and digital events play in building customer advocates.
Strategies for post-event engagement, including how to leverage FOMO.
Patrick's personal journey in customer marketing, his top learnings and advice.

Don't miss this episode, where we dive deep into the evolving world of customer marketing. Learn from Patrick's expertise on how to blend in-person events and digital communities to create lasting customer relationships. Connect with Patrick on LinkedIn: https://www.linkedin.com/in/patrick-kalie For more information on Swoogo: https://swoogo.events/ Connect with us: