When to Launch Your Customer Advocacy Program

05/20/22 • 50 min

The Advocacy Channel: A Customer Marketing Podcast

How do you know it’s the right time to start a customer advocacy program? How can you tell if a customer is ready to participate? What can you learn when asking them to join your program? To help answer these questions, we welcome a seasoned customer advocacy expert to The Advocacy Channel for our 10th episode.

How to identify when to start your customer advocacy program

Pablo Fernandes is the Product Manager and Head of Consulting Services for Customer Advocacy at Wings4U, an organization that helps B2B tech companies close more deals faster by leveraging the voice of their customers. Host Will Fraser chats with Pablo about identifying your advocates and how to measure the impact and success of your program.

Connect with Pablo on LinkedIn: https://www.linkedin.com/in/pablofernandesbr/

Connect with us:

Get more customer marketing insights and strategies at ⁠impact.com/blog/
Connect with host Will on LinkedIn: ⁠www.linkedin.com/in/wifraser/⁠

Have a question? Suggestion? Email us at [email protected]

How to identify when to start your customer advocacy program

Connect with Pablo on LinkedIn: https://www.linkedin.com/in/pablofernandesbr/

Connect with us:

Get more customer marketing insights and strategies at ⁠impact.com/blog/
Connect with host Will on LinkedIn: ⁠www.linkedin.com/in/wifraser/⁠

Have a question? Suggestion? Email us at [email protected]

Previous Episode

How to Gather Authentic Customer Stories

Did you know that 78% of people trust online product reviews just as much as a recommendation from a friend or a family member? So how do you go about capturing and sharing customer testimonials in a way that helps you reach new prospects and convert more leads?
How to collect authentic customer stories
To help, we’re excited to welcome Lauren Locke-Paddon to The Advocacy Channel. Lauren is a customer advocacy expert with over 12 years experience, and is the VP of customer success and marketing at Vocal Video - a video marketing platform that lets you easily capture and share video testimonials from your customers, partners, and employees.
Join host Will Fraser as he and Lauren dig into the importance of authentic customer stories, how customer success and marketing can work together on customer advocacy initiatives, how to get started on building your library of customer stories, and much more!
Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenlockepaddon/
Check out Vocal Video: https://vocalvideo.com/

Connect with us:

Get more customer marketing insights and strategies at ⁠impact.com/blog/
Connect with host Will on LinkedIn: ⁠www.linkedin.com/in/wifraser/⁠

Have a question? Suggestion? Email us at [email protected]
Data source: https://review42.com/resources/online-reviews-statistics/

Next Episode

How to Turn Customers into Advocates with Leslie Barrett

Are you itching for more real-world advice from experts in customer marketing who continue to innovate and educate? So were we! Welcome to Episode 11 of The Advocacy Channel with special guest Leslie Barrett from Sendoso.

How to turn customers into advocates from the beginning of the customer journey

As the Director of Customer Marketing and Advocacy at Sendoso, the leading sending platform for personalized gifts, branded swag, eGifts, and more, Leslie is passionate about the power of customer advocacy. In this episode, learn about her journey to becoming an award-winning customer marketer, her approach to developing advocates from the beginning of the customer journey, and the important lessons she’s learned along the way. Tune in to hear Leslie’s invaluable knowledge, experience, and tactical insights to boost your own success in customer marketing.

Connect with Leslie on LinkedIn: https://www.linkedin.com/in/lesliebarrett0821/

Find Leslie on TikTok: https://www.tiktok.com/@cmasoulmate

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