All You Need to Know About Customer Reference Programs

12/06/22 • 37 min

The Advocacy Channel: A Customer Marketing Podcast

What do you do when a hot prospect asks for a customer reference?

Is it a last-minute dash on Slack with everyone trying to find a happy customer?

Or do you have an organized way of finding the best match?

No matter where you are between these two extremes, a customer reference program might be just what you need.

What you need to know about customer reference programs

To help you get started, David Sroka has joined us on The Advocacy Channel to provide his expertise. As the CEO of Point of Reference, David has years of experience helping large enterprise companies like Benevity and Amplitude run successful customer reference programs.

Tune in as David and Will discuss when you need a customer reference program, how to get started, what to avoid, and the importance of training your sales team.

Get prepared for 2023 with new strategies to leverage the power of your advocates.

Connect with David on LinkedIn: https://www.linkedin.com/in/pointofreference/

Read David’s blog article: https://www.point-of-reference.com/blog/capturing-and-keeping-cxo-engagement/

Connect with us:

Get more customer marketing insights and strategies at ⁠impact.com/blog/
Connect with host Will on LinkedIn: ⁠www.linkedin.com/in/wifraser/⁠

Have a question? Suggestion? Email us at [email protected]

What do you do when a hot prospect asks for a customer reference?

Is it a last-minute dash on Slack with everyone trying to find a happy customer?

Or do you have an organized way of finding the best match?

No matter where you are between these two extremes, a customer reference program might be just what you need.

What you need to know about customer reference programs

Tune in as David and Will discuss when you need a customer reference program, how to get started, what to avoid, and the importance of training your sales team.

Get prepared for 2023 with new strategies to leverage the power of your advocates.

Connect with David on LinkedIn: https://www.linkedin.com/in/pointofreference/

Read David’s blog article: https://www.point-of-reference.com/blog/capturing-and-keeping-cxo-engagement/

Connect with us:

Get more customer marketing insights and strategies at ⁠impact.com/blog/
Connect with host Will on LinkedIn: ⁠www.linkedin.com/in/wifraser/⁠

Have a question? Suggestion? Email us at [email protected]

Previous Episode

How To Build True Customer Loyalty with Matthew Barnett

With an increasing number of businesses offering services purely online, trying to make genuine connections with customers is only getting harder. How do you build loyalty when you’ve never even met your customers?

Building customer loyalty

To help us fill in the gap of human connection for internet businesses, we’re excited to welcome Matt Barnett to Episode 14 of The Advocacy Channel. Matt is the CEO of Bonjoro, a platform that lets you send personalized videos at the perfect time to convert more leads, onboard customers, and build customer love and loyalty.

Drawing on Matt’s experience helping companies develop customer loyalty with human connection, Matt and Will discuss what true customer loyalty is, how to score your advocates at each lifecycle stage and properly engage them, plus the secret sauce required to delight any customer.

Grab your coffee, get comfortable, and take out your notebook as there are plenty of golden nuggets from Matt that you’ll want to jot down!

Connect with Matt on LinkedIn: https://www.linkedin.com/in/mbjbarnett/

Connect with us:

Get more customer marketing insights and strategies at ⁠impact.com/blog/
Connect with host Will on LinkedIn: ⁠www.linkedin.com/in/wifraser/⁠

Have a question? Suggestion? Email us at [email protected]

Next Episode

What’s New in Customer Marketing 2023 With Scott K Wilder

After so many incredible discussions with customer marketing experts from all over the world, we’re delighted to welcome back special guest Scott K. Wilder to The Advocacy Channel to round out the year.

As the VP of Customer, Partner and Community Engagement at Base, Scott has over 20 years of experience delivering customer advocacy programs for companies like Hubspot, Google, Marketo, Coursera, and Apple.

Customer Marketing in 2023

Scott joined us in Episode 8 to help us understand several important lessons in customer advocacy and is back to discuss what's new in customer marketing and what to expect in the new year.

Happy holidays from everyone at The Advocacy Channel! We can’t wait to share more with you in 2023.

Connect with Scott on LinkedIn: https://www.linkedin.com/in/wilder/

Visit the CLG Campus: https://clgcampus.base.ai/

Connect with us: