The Intersection of Email and Social Media with Carlos Gil of GetResponse
06/10/24 • 51 min
In this episode, InboxArmy's Scott Cohen welcomes Carlos Gil, US Brand Evangelist for GetResponse, to discuss how email marketing and social media marketing work together. Carlos discusses the need for brands to humanize and future-proof their marketing by building better relationships with customers. They discuss the need for businesses to listen to their audience, engage with them, and focus on building advocacy.
00:00 - Introduction and the Role of Social Media in Email Marketing
03:18 - Carlos Gil's Journey to GetResponse
10:25 - Email as the Original Social Media and the Importance of Integration
15:18 - Building Relationships and Advocacy Across Channels
21:39 - Focusing on Individual Customers for Long-Term Success
25:03 - Analyzing Data to Identify Loyal Advocates
26:59 - Executing a Unified Brand Voice: Strategies and Challenges
36:46 - Strengths and Limitations of Social Media, Email, and SMS Marketing
43:02 - Listening, Engagement, and Building Advocacy
48:54 - Aligning the Social Media and Email Teams: Collaboration Strategies
In this episode, InboxArmy's Scott Cohen welcomes Carlos Gil, US Brand Evangelist for GetResponse, to discuss how email marketing and social media marketing work together. Carlos discusses the need for brands to humanize and future-proof their marketing by building better relationships with customers. They discuss the need for businesses to listen to their audience, engage with them, and focus on building advocacy.
00:00 - Introduction and the Role of Social Media in Email Marketing
03:18 - Carlos Gil's Journey to GetResponse
10:25 - Email as the Original Social Media and the Importance of Integration
15:18 - Building Relationships and Advocacy Across Channels
21:39 - Focusing on Individual Customers for Long-Term Success
25:03 - Analyzing Data to Identify Loyal Advocates
26:59 - Executing a Unified Brand Voice: Strategies and Challenges
36:46 - Strengths and Limitations of Social Media, Email, and SMS Marketing
43:02 - Listening, Engagement, and Building Advocacy
48:54 - Aligning the Social Media and Email Teams: Collaboration Strategies
Previous Episode
Preparing for Email Personalization with Brian Riback of Labrador
In this episode, InboxArmy's Scott Cohen and Garin Hobbs welcome Brian Riback of Labrador to discuss the challenges of building and executing personalization in the right ways. In the conversation, Brian discusses the importance of data health, proper setup of data for rules- and non-rules-based personalization, and the role technology plays in enabling personalization. Join us as Brian passionately dives into the common sense needed to drive proper personalization.
05:17 - Effective Personalization in 2024
07:45 - What Companies Need in Place to Power Personalization
17:57 - The Line Between Effective Personalization and Creepy
26:19 - Reconciling Privacy and Data Collection for Personalization
33:53 - How Much Tech is Too Much Tech?
42:16 - Is AMP for Email Worth It?
43:39 - Personalization Success Stories
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Video is becoming increasingly dominant in all marketing channels, email included. The crew welcome Lisa Jones, CEO of EyeMail, to the podcast to discuss how EyeMail is overcoming the challenges of delivering video in email. They discuss use cases for video in email, including employee engagement, event invitations, and other key points in the sales and marketing journeys.
That InboxArmy Podcast - The Intersection of Email and Social Media with Carlos Gil of GetResponse
Transcript
Hello all and welcome to that inbox army podcast. I'm your host Scott Cohen going solo today as my co host, Garin Hobbs, is out on assignment as I like to say. Now I've been doing email marketing for more than 15 years and even I recognize that email doesn't operate within a vacuum or a silo social media and its various channels can play a huge role in business growth and it works together beautifully with email to do just that yes social and e
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