Measuring the Impact: Are Your Brand Awareness Efforts Working?

06/28/23 • 26 min

Measuring brand awareness impact can often seem like an impossible task. In this episode, we tapped in our Education Team Lead, Geoff Roebuck, to demystify brand awareness and how to effectively measure it.
Here’s what you’ll learn:
🚀 The tactics we leverage to grow brand awareness
🤔 Tackle concerns about investing in demand generation
📏 Reveal actionable strategies for effectively testing and measuring brand awareness tactics

Previous Episode

Master Ecommerce Marketing with Audience Segmentation

In this episode, we dive into the critical role of ecommerce marketing and audience segmentation in formulating effective marketing strategies. The focus is on our advanced approach to audience segmentation, particularly at the pivotal consideration stage of the buyer's journey. We unpack the power of tailored messaging, showing how we've honed message development for various audience segments and sharing powerful success stories that demonstrate the results of our strategies. We're giving a behind-the-scenes look into real client examples and examining how our segmentation and personalized messaging have significantly reduced costs and increased conversion rates. You will have the understanding to implement improvements in your marketing strategies and the starting steps to get there.

Next Episode

How to Create a B2B Content Strategy for Personalized Engagement at Scale

In this episode, we unpack how to strategically craft a personalized B2B content strategy and offer actionable insights on how to execute it at scale.

Key Takeaways:

The Power of Personalization: Get to know your audience segments' unique needs, motivations, and pain points.
Audience Segmentation is Key: Slice your audience into distinct segments based on shared characteristics or needs to create highly relevant content.
Scale Personalization: Identify shared challenges among your audience segments to guide content creation.
Content Mapping: The type of content you provide matters and it should align with your customer's journey. From awareness to decision-making - we cover what works best at each stage.
‘”One to Eight” Approach: Maximizing efforts is key. Learn how one piece of comprehensive content can be transformed into eight unique pieces, catering to various platforms.