Test. Learn. Grow.

At Level, our Test. Learn. Grow. philosophy underpins everything we do. What exactly do we mean by this, and what makes it so effective? In short: it helps us find opportunity, focus our creativity and curiosity, and quickly adapt when needed.

Hear from three of our leaders as they illustrate ways that this methodology improves business outcomes, yields insights, and keeps us agile and learning in a changing marketplace.

It’s no secret that higher education institutions face an onslaught of challenges. Shifting demographics, hybrid learning models, shrinking budgets, and even a lack of trust in the education space overall. It’s time for a reimagining with a focus on access and affordability. What’s stopping you? Oftentimes, it’s the pressure to keep up with larger, more traditional institutions rather than emphasizing your own unique offerings and how they serve your communities.
Dr. Melik Khoury, President and CEO of Unity Environmental University, gives the lowdown on lowering barriers, expanding educational options, and inviting in new technologies and approaches to keep schools, and their students, on the cutting edge.
This episode is sponsored by CompleteU Education. To learn more about CompleteU, visit their website at completeueducation.com

Dive deep with us as we unpack the transformative trends from the 2023 Forrester B2B Summit. As the B2B landscape rapidly shifts, are businesses truly prepared for what’s next?

Growth via Customer Value – Discover why centering marketing, sales, and product around customer value is the new gold standard. We unravel Forrester's new B2B customer-obsessed growth engine.

The Age of AI – If you aren't already incorporating AI into your strategies, you're already behind. We explore the titanic influence of AI, especially generative AI, in the B2B realm. We discuss the prudent and strategic use of AI to ensure it enriches, not hampers, the customer journey.

The Backbone of B2B - Tech & Data Stacks – Intent data is the new oracle for B2B growth teams. We dive into why a robust tech and data infrastructure is indispensable, and how it's reshaping the ways businesses approach marketing, sales, and product development.

Tune in, rethink your strategies, and align with the future of B2B!

In this episode, we explore the world of higher education marketing, discussing 5 key focus areas for success:
1. Embrace new and emerging platforms as Facebook's influence declines
2. Leverage machine learning, AI, and automation to optimize your campaigns
3. Develop a solid brand awareness measurement strategy
4. Nurture leads beyond email for maximum impact
5. Invest in high-quality video and user-generated content to boost engagement
Learn from the experts at Level and uncover actionable strategies to excel in higher education marketing.

Brainstorming can be intimidating sometimes. Join us this week with Level's own Creative Center of Excellence Lead, Mike Rubino. We will dive into some brainstorming tips and tricks that are sure to help you get your creative juices flowing, just in time for the new year.
For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you!
Email us at [email protected] or text us at 412-430-4403