Test. Learn. Grow. - Getting Feed Management Right with Feedonomics

Getting Feed Management Right with Feedonomics

08/17/23 • 36 min

On this episode of Test. Learn. Grow. we dive deep into feed management and optimization, and its important role in the world of Ecommerce marketing.
Starting off with a foundational understanding, we tackle the common pitfalls that businesses unknowingly step into, highlighting the ramifications on their performance. Special guest Jeff Bordeaux, Strategic Account Director at Feedonomics, joined us to shed light on their holistic approach to feed optimization, enriching the conversation with real-world success stories.

Previous Episode

Forrester B2B Summit: Our Key Takeaways

Dive deep with us as we unpack the transformative trends from the 2023 Forrester B2B Summit. As the B2B landscape rapidly shifts, are businesses truly prepared for what’s next?

Growth via Customer Value – Discover why centering marketing, sales, and product around customer value is the new gold standard. We unravel Forrester's new B2B customer-obsessed growth engine.

The Age of AI – If you aren't already incorporating AI into your strategies, you're already behind. We explore the titanic influence of AI, especially generative AI, in the B2B realm. We discuss the prudent and strategic use of AI to ensure it enriches, not hampers, the customer journey.

The Backbone of B2B - Tech & Data Stacks – Intent data is the new oracle for B2B growth teams. We dive into why a robust tech and data infrastructure is indispensable, and how it's reshaping the ways businesses approach marketing, sales, and product development.

Tune in, rethink your strategies, and align with the future of B2B!

Next Episode

Lead Nurturing in Higher Education

In this episode, our experts in higher education marketing share their insights on how getting beyond email into a dynamic, multichannel lead nurturing effort can make a huge impact on your enrollment rates.

Key insights from the episode:

You want to be where your students are. Test into channels like social, video, and text messaging.
Personalized experiences are crucial. Use segmentation and personalization tools to cater to unique buyer challenges and needs.
Have clear goals for success, but know what bad performance looks like, too. You'll know when to pull the plug.
Marketing is not a lone wolf. Build consensus with your admissions teams and agency partners to avoid any missteps.

Don't set it and forget it with your lead nurturing campaigns. You're probably leaving enrollments - and long term relationships with great students - on the table.