Test. Learn. Grow. - How to Create a B2B Content Strategy for Personalized Engagement at Scale

How to Create a B2B Content Strategy for Personalized Engagement at Scale

07/06/23 • 38 min

In this episode, we unpack how to strategically craft a personalized B2B content strategy and offer actionable insights on how to execute it at scale.

Key Takeaways:

The Power of Personalization: Get to know your audience segments' unique needs, motivations, and pain points.
Audience Segmentation is Key: Slice your audience into distinct segments based on shared characteristics or needs to create highly relevant content.
Scale Personalization: Identify shared challenges among your audience segments to guide content creation.
Content Mapping: The type of content you provide matters and it should align with your customer's journey. From awareness to decision-making - we cover what works best at each stage.
‘”One to Eight” Approach: Maximizing efforts is key. Learn how one piece of comprehensive content can be transformed into eight unique pieces, catering to various platforms.

In this episode, we unpack how to strategically craft a personalized B2B content strategy and offer actionable insights on how to execute it at scale.

Key Takeaways:

The Power of Personalization: Get to know your audience segments' unique needs, motivations, and pain points.
Audience Segmentation is Key: Slice your audience into distinct segments based on shared characteristics or needs to create highly relevant content.
Scale Personalization: Identify shared challenges among your audience segments to guide content creation.
Content Mapping: The type of content you provide matters and it should align with your customer's journey. From awareness to decision-making - we cover what works best at each stage.
‘”One to Eight” Approach: Maximizing efforts is key. Learn how one piece of comprehensive content can be transformed into eight unique pieces, catering to various platforms.

Previous Episode

Measuring the Impact: Are Your Brand Awareness Efforts Working?

Measuring brand awareness impact can often seem like an impossible task. In this episode, we tapped in our Education Team Lead, Geoff Roebuck, to demystify brand awareness and how to effectively measure it.
Here’s what you’ll learn:
🚀 The tactics we leverage to grow brand awareness
🤔 Tackle concerns about investing in demand generation
📏 Reveal actionable strategies for effectively testing and measuring brand awareness tactics

Next Episode

Adapting to the New B2B Buyer Journey

In this episode, we unpack the changing landscape of the B2B buying process and how marketers need to navigate these changes to drive growth. Here's what we dive into:

The transition of the B2B buyer's journey from a linear pathway to a complex, unpredictable cycle.
The growing trend of self-service among modern B2B buyers and methods for supporting this shift.
The necessity of creating personalized marketing experiences that resonate with a diverse range of B2B audiences.
The critical shift from traditional lead-focused KPIs to revenue-centric metrics.
Effective strategies for synchronizing marketing and sales efforts to accelerate business growth.