How to Create a B2B Content Strategy for Personalized Engagement at Scale

In this episode, we unpack how to strategically craft a personalized B2B content strategy and offer actionable insights on how to execute it at scale.

Key Takeaways:

• The Power of Personalization: Get to know your audience segments' unique needs, motivations, and pain points.
• Audience Segmentation is Key: Slice your audience into distinct segments based on shared characteristics or needs to create highly relevant content.
• Scale Personalization: Identify shared challenges among your audience segments to guide content creation.
• Content Mapping: The type of content you provide matters and it should align with your customer's journey. From awareness to decision-making - we cover what works best at each stage.
• ‘”One to Eight” Approach: Maximizing efforts is key. Learn how one piece of comprehensive content can be transformed into eight unique pieces, catering to various platforms.