019: listen to this after you finish your next sync track

Explicit content warning

06/13/24 • 14 min

In this episode, Graham takes you through his thought process on when a sync track actually becomes a high-value asset. It’s not enough to just finish a track – Its positioning and performance depends on the way creative clients and brands perceive it.

He also breaks down his process for determining when to attach and detach emotionally during the creative process and the best goals to set while writing for sync. Tune in and turn up.

(01:00) - - Sync doesn’t care about quantity
(02:45) - - How resting on our laurels kills us
(04:30) - - Turning finished tracks into assets
(07:04) - - Why quantity goals suck in sync
(08:23) - - The role music plays in advertising
(09:12) - - Detaching emotionally from the process
(11:33) - - Capitalizing on momentum in sync

Links: Sync Beast Accelerator | Instagram

He also breaks down his process for determining when to attach and detach emotionally during the creative process and the best goals to set while writing for sync. Tune in and turn up.

(01:00) - - Sync doesn’t care about quantity
(02:45) - - How resting on our laurels kills us
(04:30) - - Turning finished tracks into assets
(07:04) - - Why quantity goals suck in sync
(08:23) - - The role music plays in advertising
(09:12) - - Detaching emotionally from the process
(11:33) - - Capitalizing on momentum in sync

Links: Sync Beast Accelerator | Instagram

Previous Episode

018: the 2 types of tracks that get me syncs every month

In this episode, Graham reveals the two song structures he uses to build his most profitable tracks for sync licensing. Clients expect much more than genre – The way your tracks behave determines their ability to sync.

Brands pay for music that reacts to the stories they tell in their ad campaigns. Listen in to how you can leverage big brand stories in the structure of your tracks.

(00:43) - Style vs. Behavior
(04:05) - Graham’s sync structure origin
(07:22) - Sync Beast track structure #1
(17:48) - Sync Beast track structure #2

Links: Sync Beast Accelerator | Instagram

Next Episode

020: why you need higher standards than everyone else in the new sync landscape

In this episode, Graham gets real about what it takes to succeed in the new sync licensing landscape. He dives beyond the music itself, uncovering ways to raise your standards and set the bar sustainably.

New sync is ultra-competitive – Which means staying ahead of the curve demands you think, feel, and do differently than every other player in the game. If you’re not cultivating a high standard in the value you bring to the table in sync, then this episode will help you rethink that.

Links: Sync Beast Accelerator | Instagram