Sync Beast Podcast

In this episode, Graham gets real about what it takes to succeed in the new sync licensing landscape. He dives beyond the music itself, uncovering ways to raise your standards and set the bar sustainably.

New sync is ultra-competitive – Which means staying ahead of the curve demands you think, feel, and do differently than every other player in the game. If you’re not cultivating a high standard in the value you bring to the table in sync, then this episode will help you rethink that.

Links: Sync Beast Accelerator | Instagram

© 2024 Sync Beast LLC

In this episode, Graham takes you through his thought process on when a sync track actually becomes a high-value asset. It’s not enough to just finish a track – Its positioning and performance depends on the way creative clients and brands perceive it.

He also breaks down his process for determining when to attach and detach emotionally during the creative process and the best goals to set while writing for sync. Tune in and turn up.

• (01:00) - - Sync doesn’t care about quantity
• (02:45) - - How resting on our laurels kills us
• (04:30) - - Turning finished tracks into assets
• (07:04) - - Why quantity goals suck in sync
• (08:23) - - The role music plays in advertising
• (09:12) - - Detaching emotionally from the process
• (11:33) - - Capitalizing on momentum in sync

© 2024 Sync Beast LLC

In this episode, Graham reveals the two song structures he uses to build his most profitable tracks for sync licensing. Clients expect much more than genre – The way your tracks behave determines their ability to sync.

Brands pay for music that reacts to the stories they tell in their ad campaigns. Listen in to how you can leverage big brand stories in the structure of your tracks.

• (00:43) - Style vs. Behavior
• (04:05) - Graham’s sync structure origin
• (07:22) - Sync Beast track structure #1
• (17:48) - Sync Beast track structure #2

© 2024 Sync Beast LLC

Recorded during his winter quarterly planning session, Graham takes you through his game plan for building his sync catalog in 2024.

The moment you stop strategizing is the moment your sync catalog falls behind. With the right data, we can get closer to understanding what kind of music the market wants to buy. Listen in to uncover the 4 questions that Graham asks every quarter to ensure he makes the highest-value music possible.

• (02:27) - - What syncs should I target?
• (04:30) - - What tracks perform well in my catalog?
• (06:21) - - Which tracks DON’T perform well in my catalog?
• (08:47) - - What music does my library want?

In this episode, Graham dives into the crucial role of focus in creating successful sync music. Concentrating on one project at a time is essential to your growth in sync licensing.

Key topics covered:

• How the brain's tendency to seek novelty hinders progress
• Why sustained attention on single tasks = better quality + faster results
• The importance of understanding your track's function in sync licensing
• How “just write a good song” is a myth that kills your sync opportunities
• How to align your music with client expectations and market preferences

Listen in for insights on honing your focus, improving your craft, and navigating the subjective sync world. Learn how saying "no" to distractions and committing to one lane is your secret weapon in this competitive industry.

Links: Sync Beast Accelerator | Instagram

© 2024 Sync Beast LLC