018: the 2 types of tracks that get me syncs every month

05/29/24 • 30 min

In this episode, Graham reveals the two song structures he uses to build his most profitable tracks for sync licensing. Clients expect much more than genre – The way your tracks behave determines their ability to sync.

Brands pay for music that reacts to the stories they tell in their ad campaigns. Listen in to how you can leverage big brand stories in the structure of your tracks.

(00:43) - Style vs. Behavior
(04:05) - Graham’s sync structure origin
(07:22) - Sync Beast track structure #1
(17:48) - Sync Beast track structure #2

Links: Sync Beast Accelerator | Instagram

Brands pay for music that reacts to the stories they tell in their ad campaigns. Listen in to how you can leverage big brand stories in the structure of your tracks.

(00:43) - Style vs. Behavior
(04:05) - Graham’s sync structure origin
(07:22) - Sync Beast track structure #1
(17:48) - Sync Beast track structure #2

Links: Sync Beast Accelerator | Instagram

Previous Episode

017: make a plan for your best year in sync

Recorded during his winter quarterly planning session, Graham takes you through his game plan for building his sync catalog in 2024.

The moment you stop strategizing is the moment your sync catalog falls behind. With the right data, we can get closer to understanding what kind of music the market wants to buy. Listen in to uncover the 4 questions that Graham asks every quarter to ensure he makes the highest-value music possible.

(02:27) - - What syncs should I target?
(04:30) - - What tracks perform well in my catalog?
(06:21) - - Which tracks DON’T perform well in my catalog?
(08:47) - - What music does my library want?

Next Episode

019: listen to this after you finish your next sync track

In this episode, Graham takes you through his thought process on when a sync track actually becomes a high-value asset. It’s not enough to just finish a track – Its positioning and performance depends on the way creative clients and brands perceive it.

He also breaks down his process for determining when to attach and detach emotionally during the creative process and the best goals to set while writing for sync. Tune in and turn up.

(01:00) - - Sync doesn’t care about quantity
(02:45) - - How resting on our laurels kills us
(04:30) - - Turning finished tracks into assets
(07:04) - - Why quantity goals suck in sync
(08:23) - - The role music plays in advertising
(09:12) - - Detaching emotionally from the process
(11:33) - - Capitalizing on momentum in sync

Links: Sync Beast Accelerator | Instagram