022: how a failed custom demo helped me write my most valuable sync tracks

Explicit content warning

07/26/24 • 19 min

In this episode, Graham shares how one of his biggest flubs as a budding composer shaped the rest of his career. And how cutting his teeth on tight deadline, custom brand demos was the best bootcamp for the sync licensing world.

There’s always a W in an L.

Links: Sync Beast Accelerator | Instagram

There’s always a W in an L.

Links: Sync Beast Accelerator | Instagram

Previous Episode

021: the true stakes of the sync game

In this episode, Graham gives advice to the producers and songwriters who feel like life is squeezing a bit harder lately. As we progress in our career and lives, time shrinks, we’re needed in more places at once, and our creative capacity reaches a limit.

In the fast changing sync licensing landscape, we can’t afford to gamble away our limited creative time and effort. Dive in with Graham on ways to sharpen your mind and focus in on the important things to maximize what you have left for sync when life asks more of you.

(00:40) - Strategy > Effort
(02:59) - Accuracy > Effort
(05:37) - Fewer tracks > More Effort
(08:41) - The climb > The top
(11:08) - Sync Beasts build their tracks like THIS!
(14:33) - Right tracks > More tracks

Links: Sync Beast Accelerator | Instagram

Next Episode

023: the method acting strategy to making music that brands can find and use

In this episode, Graham shares his philosophy for embodying a character when writing and producing for sync. It’s not enough to write what you think you’re good at – New sync is all about serving clients what they expect in unexpected ways. From performance to production, the vivid character you become says everything about the value of your music.

Listen to learn:

→ When to take on a character when writing for sync
→ Why unconventional music makes more money
→ How your tracks can stand out to clients

Links: Sync Beast Accelerator | Instagram