020: why you need higher standards than everyone else in the new sync landscape

06/27/24 • 22 min

In this episode, Graham gets real about what it takes to succeed in the new sync licensing landscape. He dives beyond the music itself, uncovering ways to raise your standards and set the bar sustainably.

New sync is ultra-competitive – Which means staying ahead of the curve demands you think, feel, and do differently than every other player in the game. If you’re not cultivating a high standard in the value you bring to the table in sync, then this episode will help you rethink that.

Links: Sync Beast Accelerator | Instagram

Links: Sync Beast Accelerator | Instagram

Previous Episode

019: listen to this after you finish your next sync track

In this episode, Graham takes you through his thought process on when a sync track actually becomes a high-value asset. It’s not enough to just finish a track – Its positioning and performance depends on the way creative clients and brands perceive it.

He also breaks down his process for determining when to attach and detach emotionally during the creative process and the best goals to set while writing for sync. Tune in and turn up.

(01:00) - - Sync doesn’t care about quantity
(02:45) - - How resting on our laurels kills us
(04:30) - - Turning finished tracks into assets
(07:04) - - Why quantity goals suck in sync
(08:23) - - The role music plays in advertising
(09:12) - - Detaching emotionally from the process
(11:33) - - Capitalizing on momentum in sync

Links: Sync Beast Accelerator | Instagram

Next Episode

021: the true stakes of the sync game

In this episode, Graham gives advice to the producers and songwriters who feel like life is squeezing a bit harder lately. As we progress in our career and lives, time shrinks, we’re needed in more places at once, and our creative capacity reaches a limit.

In the fast changing sync licensing landscape, we can’t afford to gamble away our limited creative time and effort. Dive in with Graham on ways to sharpen your mind and focus in on the important things to maximize what you have left for sync when life asks more of you.

(00:40) - Strategy > Effort
(02:59) - Accuracy > Effort
(05:37) - Fewer tracks > More Effort
(08:41) - The climb > The top
(11:08) - Sync Beasts build their tracks like THIS!
(14:33) - Right tracks > More tracks

Links: Sync Beast Accelerator | Instagram