Story Greenlight with Jeff Bartsch

It’s no secret that online platforms love video content. But it’s also no secret that creating video content can easily feel overwhelming... and if we’re honest, there’s a lot of junk up in our heads that has to be dealt with too.
When Diana Gladney moved from the corporate banking world into online business, she was pulled kicking and screaming into video creation. Not only did she become an expert at content creation with video, she’s worked with Amazon, Google, Social Media Examiner, ECamm, TubeBuddy, and many more.
Diana now focuses exclusively on helping busy entrepreneurs to simplify the video creation process.
💡 RESOURCES
“The One Right Video: An Entrepreneur’s Guide to Grow Your Community, Get More Qualified Leads, and Close More Sales Using YouTube” by Diana Gladney
👉👉 Go to https://www.onerightvideo.com
📝 SHOW NOTES
00:00 Kicking and screaming into content creation
01:47 Becoming an entrepreneur creating content
05:26 The challenges of being an introvert on camera
08:06 How do you get over the fear of being on camera?
10:52 Using fear as a motivator vs using joy
12:22 Obstacles to creating content that resonates
14:54 Discovering your messaging and your voice
17:13 Easy video ideas to get started for your clients
18:45 What platforms should I put my content on?
22:39 The core functions of each social video platform
25:24 Should I be on every platform to get new clients?
26:53 How to use scheduling systems to distribute content to multiple platforms
27:56 Think like your client, not like a marketer
28:30 How Diana has navigated personal challenges to long term content creation
29:20 Building flexible content creation systems
31:07 Do viral videos matter any more?
32:37 Creating the "One Right Video" to attract more clients

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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!

Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

Many people have heard about the concept of a “greenlight,” but many people haven’t considered what it actually means outside the traditional definition. Jeff digs into what “greenlight” has meant in the past, what it means today, and why the modern definition can bring on some obstacles for creators that they might not expect.

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If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at www.storygreenlight.com/greenroom.

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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!

Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

Not too long ago, putting content into the world at all was impressive. Now, anyone can release content into the world with the push of a button, and we have to play a bigger game in order to stand out.

JP Hightek began in the world of photography and cinematography and has since expanded into brand development, business-building, and media distribution. He is the host of Content Creators University, he’s the CEO of Perfect Zone Productions, and his mission is to help his clients craft and release their own premium brand into the world.

Because it’s no longer enough to just be here. It’s time to show up.

🖥 Connect with JP Hightek at https://www.jphightek.com/

📹 JP Hightek on YouTube: https://www.youtube.com/c/JPHightekReviews

LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight

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RESOURCES

Book a free consultation with JP Hightek at https://www.jphightek.com/booking

JP’s story on losing his YouTube Channels: https://www.youtube.com/watch?v=2pUKFdAVfVg
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SHOW NOTES

00:00 The importance of showing up

01:24 Creative Superheros require learning in order to grow

04:11 JP’s creative training to build his brand

08:41 Aligning your growth goals with your purpose as a Creator
15:04 Jeff's thoughts on finding the right time for your skills

17:22 The requirements of growing your brand

21:25 How JP overcame obstacles to his audience growth

24:46 How to survive YouTube deleting your account

31:46 The danger of building an audience on a single platform

38:59 Your unique power as a Creator

43:11 How to connect with JP
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If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroomfree.

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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!

Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

Creating content that breaks into our audience’s attention and sticks in their hearts and minds is an incredibly powerful way to build a connection between you and your audience. In Part 1, Jeff laid the foundation for how this process works in light of YouTube and brain science – now in Part 2, he gives more examples of how this process works and how you can use it to create that bond with your own audience.

LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight

RESOURCES

Story Greenlight episodes to listen to first:

007. How to Tell a Story on YouTube (and Anywhere Else)
010. How to Give Your Audience What They Want, Pt 2 – The Thing Under the Thing

Featured video: Go to ICELAND for FREE!!, Peter McKinnon
https://youtu.be/W9juf04V2k0

Featured video: Bru, You See a Ladder... You Climb, Cody Wanner
https://youtu.be/o9Mi_iAu2e0

How to Edit Music, Story Greenlight playlist
https://www.youtube.com/watch?v=JatFoM6HvoM&list=PLllFdKH-71MYVjsjjrOF8UjyJES6JI6FK

The Thing Under The Thing – Episode Playlist at Story Greenlight https://www.youtube.com/watch?v=8hwRBElFxXc&list=PLllFdKH-71Ma-CfomdIvh2qLeV3BYPsta

SHOW NOTES

2:29 Why emotional moments stick out to our brain

3:22 Jeff working as a production assistant for Dick Clark Communications

6:23 A very bad day when Jeff thought his car got stolen

9:36 The case for creating outrageous or unique content like Mr. Beast

10:03 Why creating emotion-based content is not an exact science

11:49 How American Ninja Warrior has become a cultural movement

14:10 ANW’s move from niche show on G4 to primetime hit on NBC

16:51 How ANW uses spectacle and human emotion

21:52 ANW and story structure

23:47 ANW and The Thing Under the Thing (TTUTT)

25:12 How American Ninja Warrior shapes the athlete story pieces

28:24 The most memorable piece Jeff has cut on ANW: Lance and Heather Pekus’ fight against multiple sclerosis

31:55 Why the Lance Pekus story works

37:31 The importance of showing what you have before you lose it

38:22 Shaping music to amplify emotion of the piece

43:01 Thinking about moments landing because of how the viewer is feeling

43:51 How Jeff started on YouTube and discovered Peter McKinnon

45:30 How Peter McKinnon creates extended moments through cinematic sequences

46:39 How Jeff connected to Peter McKinnon’s video traveling to Iceland

50:04 How Jeff found Cody Wanner’s content and NoSmallCreator

53:00 How Jeff connected with Cody Wanner’s video in Northern Ireland

58:20 Action steps to creating memorable content

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If you want to apply these ideas to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators

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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!

Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

What’s the connection between 18 billion views on YouTube and raising chickens in your back yard? Turns out, the connection is kind of a big deal for anyone who wants to succeed on YouTube, and you’ll hear all about it from today's guest.

Tim Schmoyer and his team at Video Creators have facilitated over 18 billion views for their clients, delivering world-class YouTube strategy for individual YouTube creators, small businesses, and high-end clients including Disney, Warner Brothers, eBay, Budweiser, and Century 21.

Tim has literally taught YouTube to YouTube employees, and he’s built a 7-figure business that exists to help its clients spread their message and change people’s lives.

Connect with Tim at https://videocreators.com and https://videocreators.com/podcast.

RESOURCES

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, by W. Chan Kim, https://amzn.to/32Hu7Gm

Start with Why: How Great Leaders Inspire Everyone to Take Action, by Simon Sinek, https://amzn.to/3EuAMkJ

Psychology Today: Turning Moments into Memories https://www.psychologytoday.com/us/articles/200311/turning-moments-memories

SHOW NOTES

1:48 How many Tim Schmoyers are there, and how do chickens deal with winter?

4:08 Building systems that provide the same result every time – it works for homesteading and chickens just like the YouTube algorithm, video gaming, music, blogging, all sorts of different areas.

8:42 Jeff tells Tim’s early story

14:03 How Tim is moving to create less competition and more opportunity for his company

18:20 More about reproducible systems to get results – how to quickly build a human connection with your viewer online.

21:11 Storytelling related to science and brain chemistry

23:10 What happens when a YouTube video lands strongly with some viewers but doesn’t get as many views?

24:20 The need to be clear on the initial audience, creating specifically for that audience, then compounding growth over time.

26:40 Storytelling is hard. How seeing something is hard often puts someone on the far side of the Dunning-Kruger effect where we’re actually more accomplished than we might realize.

28:49 How Video Creators has narrowed its target audiences from 3 down to 1.

32:06 YouTube’s algorithm is designed to respond to how your audience responds to your content. Then it serves your content to the same kind of people.

33:34 How to escape the trap of the creator doing all the work themselves. How to create value beyond just creating content?

35:13 Seth Godin’s analogy – people don’t want the drill bit, they want the hole. Digging to find what people actually need instead of just assuming surface motivations.

38:30 How Tim helps people discover their mission. The need for authentic relationships.

40:44 Personal roadblocks to living out our mission – how Tim discovered the need to charge higher prices in order for people to do the work and see the results.

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If you like these kind of ideas and want to apply them specifically to YOUR content, then you should join our private community called The Green

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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!

Get your free worksheet right now at https://www.storygreenlight.com/powerstory.