Story Greenlight with Jeff Bartsch
Jeff Bartsch
We help experts and professional advisors elevate your message to drive results in your business and impact in your life. Story Greenlight founder Jeff Bartsch is a visionary storyteller and coach who built his career over 20 years as a broadcast television editor in Hollywood, working with clients including ABC, NBC, Universal, Disney, Apple, and many others. His commentary has been featured in Time Magazine, USA Today, the Associated Press, and multiple textbooks. Story Greenlight is all about helping you build genuine relationship with your people through strategic storytelling and human-driven communication. Because real people trust real people, and human connection is everything.
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Top 10 Story Greenlight with Jeff Bartsch Episodes
Goodpods has curated a list of the 10 best Story Greenlight with Jeff Bartsch episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Story Greenlight with Jeff Bartsch for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Story Greenlight with Jeff Bartsch episode by adding your comments to the episode page.
035. Conquering the Mental Games of Video Creation w/ Diana Gladney
Story Greenlight with Jeff Bartsch
02/08/23 • 35 min
It’s no secret that online platforms love video content. But it’s also no secret that creating video content can easily feel overwhelming... and if we’re honest, there’s a lot of junk up in our heads that has to be dealt with too.
When Diana Gladney moved from the corporate banking world into online business, she was pulled kicking and screaming into video creation. Not only did she become an expert at content creation with video, she’s worked with Amazon, Google, Social Media Examiner, ECamm, TubeBuddy, and many more.
Diana now focuses exclusively on helping busy entrepreneurs to simplify the video creation process.
💡 RESOURCES
“The One Right Video: An Entrepreneur’s Guide to Grow Your Community, Get More Qualified Leads, and Close More Sales Using YouTube” by Diana Gladney
👉👉 Go to https://www.onerightvideo.com
📝 SHOW NOTES
00:00 Kicking and screaming into content creation
01:47 Becoming an entrepreneur creating content
05:26 The challenges of being an introvert on camera
08:06 How do you get over the fear of being on camera?
10:52 Using fear as a motivator vs using joy
12:22 Obstacles to creating content that resonates
14:54 Discovering your messaging and your voice
17:13 Easy video ideas to get started for your clients
18:45 What platforms should I put my content on?
22:39 The core functions of each social video platform
25:24 Should I be on every platform to get new clients?
26:53 How to use scheduling systems to distribute content to multiple platforms
27:56 Think like your client, not like a marketer
28:30 How Diana has navigated personal challenges to long term content creation
29:20 Building flexible content creation systems
31:07 Do viral videos matter any more?
32:37 Creating the "One Right Video" to attract more clients
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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
005. How to Be More Creative: This Mental Shift Might Surprise You
Story Greenlight with Jeff Bartsch
12/10/21 • 32 min
Most creators love doing creative things, but many of us hate the mental baggage that comes along with creativity... including figuring what it actually is, and how to actually do new, original things, which is HARD.
Today Jeff talks about what creativity is and some surprising mental shifts to help you get rid of the mental baggage and get more creativity in your content and in your life.
RESOURCES
The Art of Asking: How I Learned to Stop Worrying and Let People Help, by Amanda Palmer https://amzn.to/2ZStSawAmanda Palmer via The Marginalian, formerly Brain Pickings by Maria Popova https://www.themarginalian.org/2013/05/28/amanda-palmer-on-creativity-online
Story Greenlight with Jeff Bartsch, Ep 003 – What is a Greenlight, and Why it Matters
https://www.storygreenlight.com/podcastRange: Why Generalists Triumph in a Specialized World, by David Epstein https://amzn.to/3wHf76n
SHOW NOTES
1:09 The need for creativity
1:46 Jeff’s rant against dictionaries
3:04 Wikipedia and why it’s so hard to define creativity
6:29 Blank pages and the difficulty of being original
7:38 Creativity is relative
7:59 Case study: how email went from novel to digital junk mail
11:23 Labeling something “new” or “original” is not up to us
11:54 How to appear more creative by changing your audience
13:50 On Amanda Palmer and her journey
14:25 The Art of Asking: How I Learned to Stop Worrying and Let People Help, by Amanda Palmer https://amzn.to/2ZStSaw
16:05 Amanda Palmer’s more practical definition of creativity
17:50 Amanda Palmer on why it’s so important to share our creativity
18:58 Steve Jobs on mental connections driving creativity
20:01 What is a Greenlight – See Story Greenlight Episode 003 for more discussion on this
20:28 Why sharing our creativity and mental connections can be terrifying, but so important to create human connections with your audience
22:42 Nihilist, existential, and faith-based reasoning for creativity
23:53 How to be more creative: expand your inputs
24:08 Steve Jobs on the importance of broader creative inputs
25:01 Going beyond YouTube videos about making videos... your extra layers of knowledge and life experience matter
26:10 How to be more creative: don’t worry whether it’s already been done, because nobody makes the same connections of dots in the same way that you do
26:45 How to be more creative: embrace being a generalist, not just a specialist
27:43 Range: Why Generalists Triumph in a Specialized World, by David Epstein https://amzn.to/3wHf76n
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If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroom.
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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
004. How to Level Up Your Communication Skills w/ Alex Lyon
Story Greenlight with Jeff Bartsch
12/03/21 • 45 min
As a content creator, you’re not just putting videos up on the internet. What you’re actually doing is engaging in communication. The better you become at powerful communication, the more you connect with your audience, the more your message spreads, and the more impact you have in the world.
Today Jeff talks with Dr. Alex Lyon. Alex is a speaker, consultant, professor, and YouTube creator whose mission is to help empower his students and clients to communicate clearly and powerfully. He’s consulted for Nike, Google, and the US Department of Homeland Security, and he is a professor of Communication at State University of New York Brockport.
Alex is taking what he’s learned in the corporate and academic world and spreading it to the general public on his YouTube channel Communication Coach Alex Lyon.
RESOURCES
Communication Coach Alex Lyon (YouTube): https://www.youtube.com/channel/UCie09bMB6ITYmpU3z6vv2tw
How to Make Smooth Video Edits: GAME-CHANGING Pro Tip (Story Greenlight): https://youtu.be/09uI6aQmOvI
The Art of Asking: How I Learned to Stop Worrying and Let People Help, by Amanda Palmer: https://amzn.to/3oi9by1
SHOW NOTES
1:25 How Alex started as a musician and switched over to communication
4:31 Why everybody needs problem-solving
6:03 threads connecting corporate, academic, and YouTube world
7:18 How communication design works
10:42 When Jeff realized that communication is all the same thing
12:00 Applying content design to online content
13:44 How to keep ideas clear and balanced
15:13 Keeping the purpose of the presentation in mind
16:38 How does entertainment work when structure gets thrown out the window? What business are you in?
20:40 Knowing your audience’s experience level
21:31 Jeff’s video on smooth video edits: https://youtu.be/09uI6aQmOvI
23:00 Creator obstacles: the equipment
25:18 Creator obstacles: imitation vs finding your own voice
26:43 Creator obstacles: staying in your own lane for subject matter
27:32 The Dunning Kruger Effect and the importance of learning curves
30:31 When you feel like quitting
33:04 Finding purpose in your creating
36:51 The mindset shift for creating impact in your world
38:28 Creator obstacles: the haters
40:00 Amanda Palmer’s thoughts on audiences and trolls
41:14 Final thoughts – where do we put our focus?
41:32 Overcoming the biggest obstacle inside our head
42:50 Where to find Alex online
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If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroom.
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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
002. What Is a Greenlight, and Why It Matters
Story Greenlight with Jeff Bartsch
11/20/21 • 23 min
Many people have heard about the concept of a “greenlight,” but many people haven’t considered what it actually means outside the traditional definition. Jeff digs into what “greenlight” has meant in the past, what it means today, and why the modern definition can bring on some obstacles for creators that they might not expect.
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If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at www.storygreenlight.com/greenroom.
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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
042. You want to do WHAAAT?? Communication Moments Pt 2 w/ Jeff Bartsch
Story Greenlight with Jeff Bartsch
06/22/23 • 37 min
Communication happens every day in business, but some communication moments matter FAR more than others. Do YOU know what those moments are for YOU? Get them right, and your business is on the path to flourishing.
Get them wrong, your business is in trouble, whether you’re a solopreneur, or you’re leading a team or a massive enterprise.
In this second part of this series, Jeff digs into what those moments are, and how to USE them to bring the change you want to see in your business, in your life, and in the world around you.
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💡 RESOURCES
Work with Jeff: https://www.storygreenlight.com/consult
📝 SHOW NOTES
00:00 Communication is NOT all created equal
01:01 Communication in relationships
02:11 The different messages of conflict
03:48 Conflict comes from uncommunicated expectations
06:58 Jeff and Chantel’s first big fight
09:38 Being intentional about conflict in business
15:38 Communication Moments: Endings and Transitions
18:22 Jeff and Chantel’s hard conversations for personal endings
19:55 Endings in business
22:30 Planning doesn't erase the potential for conflict
24:16 Communication moments that are transitions
24:42 When Jeff and Chantel decided to make a huge transition
28:26 Resolving conflict by making change
31:27 A huge transition for KImberly-Clark that Wall Street called reckless and delusional
34:31 Understanding different communication needs
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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
041. Donuts in the Kitchen – Communication Moments Pt 1 w/ Jeff Bartsch
Story Greenlight with Jeff Bartsch
06/15/23 • 20 min
We all know communication is important for business success. But we also know that a lot of communication is disposable and annoying.
It’s tempting to just become a hermit and only focus on the next big project or sales contract. But tunnel vision with communication isn’t wise either – whether you’re a solo operator or you’re leading an internal team or a huge company.
How do we stay focused on the communication that actually matters? That’s what Jeff talks about in this episode!
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💡 RESOURCES
Work with Jeff: https://www.storygreenlight.com/consult
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📝 SHOW NOTES
00:00 Pop quiz
01:17 What counts as too much communication?
03:32 Communicating to strengthen relationships
06:45 The ABT’s of Communication Moments
08:23 Comparing communication moments in business and marriage
08:35 Beginnings – when Jeff met Chantel
11:12 Beginnings in business – keep it low-key
13:07 Big Requests – how Jeff proposed to Chantel
16:25 Big Requests in business
17:27 Going forward from Beginnings and Big Requests
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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
039. Build Your Influence with Strategic Storytelling w/ Jeff Bartsch
Story Greenlight with Jeff Bartsch
04/03/23 • 34 min
Here’s the crazy thing about storytelling – most of us do it all the time, so we think we know what it is. But at one point or another, we’ve all experienced storytelling at another level, and we know there’s a lot more that goes into it than what we might think.
Strategic Storytelling exists in forms you already recognize, but it also exists in a bigger form that you probably DON’T recognize, because hardly anybody ever talks about it. Check out this episode for more on storytelling on the small scale AND the big scale.
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💡 RESOURCES
The Story Greenlight RoadmapTM: https://www.storygreenlight.com/consult
📝 SHOW NOTES
00:00 The Importance of Strategic Storytelling
01:38 What makes you a storyteller?
02:18 Jeff's journey learning the art of storytelling
05:57 Learning to play "from the soul"
08:28 Bringing a message to life
10:11 Strategic Storytelling is crafted with a goal
11:42 What is Strategic Storytelling?
12:14 Strategic Storytelling in long and short-form content
13:32 Experiences drive more interactions
15:06 Other goals of storytelling
17:43 Setting the right goal for Strategic Storytelling
19:04 Using Strategic Storytelling as a business
19:50 Strategic Storytelling goals for a business
22:21 An example of story alignment from a business
25:41 What is Story Alignment?
26:38 Stories are everywhere in our lives
29:43 Stacking stories into alignment
30:57 Storytelling is familiar, but also strategic
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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
038. Your Roadmap for Content Marketing w/ Jeff Bartsch
Story Greenlight with Jeff Bartsch
03/09/23 • 16 min
If you’re an expert or a professional advisor, do NOT start a podcast, a YouTube channel, or posting on social media without having a big picture plan in place first.
If you just blindly start executing things without that plan, there’s a very good chance that you’ll put a lot of energy into something that probably isn’t getting you results you and your business need.
Should you even create content at all?
Maybe you should, and maybe you shouldn’t.
The only way to know is to have a full plan in place, and that’s what we’re talking about in this episode.
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💡 RESOURCES
The Story Greenlight RoadmapTM: https://www.storygreenlight.com/consult
📝 SHOW NOTES
00:00 Don't create content without a plan
01:07 Our first experiences creating social media content
02:36 Questions to answer before making content
03:21 Different professionals show up differently online
05:00 Answers you need before making content
05:54 The Story Greenlight RoadmapTM: Story Alignment
07:03 Who are the characters in your business's story?
08:51 The Story Greenlight RoadmapTM: Messaging
09:42 The Story Greenlight RoadmapTM: Strategy
10:09 Different strategies for different contexts and businesses
11:42 What resources do you have to make content?
12:21 What kind of content is necessary?
12:57 The Story Greenlight RoadmapTM: Implementation
13:52 What goes into implementation?
14:24 What does YOUR roadmap to success look like?
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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
037. Expertise is Not Enough w/ Jeff Bartsch
Story Greenlight with Jeff Bartsch
02/15/23 • 14 min
Quiz time – true or false: if you’re an expert who works with clients, being REALLY good at what you do is enough to be compensated well for it.
First the bad news: your expertise is not enough. In this episode, Jeff dives into why, and talks about the good news about what to do with your expertise and building a successful client base.
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💡 RESOURCES
Get started with the Story Greenlight RoadmapTM: https://www.storygreenlight.com/consult
📝 SHOW NOTES
00:00 The danger of expertise
00:52 The Master Story Framework and Experts
02:48 Mistakes experts make in building a business
04:20 An expert is not always an entrepreneur
05:33 Jeff's early mistakes as an expert building a business
07:51 Expertise is not a business growth solution
09:44 Expertise is not enough to build a successful business
10:52 The first step to getting clients as an expert
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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
040. Power Story: From Invisible to King w/ Jérôme Savoie
Story Greenlight with Jeff Bartsch
04/19/23 • 25 min
What was a specific moment where you realized “I’m really good at [blank]”... or even better, you realize “THIS is my superpower”?
We all have moments in our lives that can be turned into Power Stories, anchor stories that we can use to create emotion-driven connections between us and our audiences. For most of us, it takes outside help to make that happen.
In this podcast, go behind the scenes at Story Greenlight and experience the coaching call between Jeff Bartsch and Jérôme Savoie. Jérôme is a singer, multi-instrumentalist, composer, and music teacher. He teaches music to kids in Montreal, in French-speaking Quebec.
Jeff helps Jérôme uncover moments in his own life that have the power to inspire his students, potentially even for years to come.
Jérôme had these stories in him all along, and so do you.
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💡 RESOURCES
Work with Jeff : https://www.storygreenlight.com/consult
Join The Green Room: https://www.storygreenlight.com/greenroom
📝 SHOW NOTES
00:00 The power of Power Stories
01:12 A look inside the Green Room
02:08 The Story Prompt for the coaching call
03:58 Jerome's first experience transforming others through music
06:25 Transforming experience into a story
07:21 Jerome's transformation during his experience
08:25 Applying transformation to storytelling
09:12 Jerome's second experience with transformation through singing
10:25 The impact of hearing a story about transformation
11:27 How Power Stories work
12:25 Possible outlets Jerome can share his story
13:40 Crafting the Jerome's experiences into shareable stories
15:25 Your Audience dictates how the story is told
16:36 One possible way of telling Jerome's story to students
19:40 Linking transformation to story to your audience
21:22 Jerome's feedback on his crafted story
22:37 Applying story crafting to your experiences
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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
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FAQ
How many episodes does Story Greenlight with Jeff Bartsch have?
Story Greenlight with Jeff Bartsch currently has 42 episodes available.
What topics does Story Greenlight with Jeff Bartsch cover?
The podcast is about Marketing, Story, Content Marketing, Creativity, Youtube, Personal Development, Storytelling, Productivity, Podcasts and Business.
What is the most popular episode on Story Greenlight with Jeff Bartsch?
The episode title '041. Donuts in the Kitchen – Communication Moments Pt 1 w/ Jeff Bartsch' is the most popular.
What is the average episode length on Story Greenlight with Jeff Bartsch?
The average episode length on Story Greenlight with Jeff Bartsch is 37 minutes.
How often are episodes of Story Greenlight with Jeff Bartsch released?
Episodes of Story Greenlight with Jeff Bartsch are typically released every 7 days.
When was the first episode of Story Greenlight with Jeff Bartsch?
The first episode of Story Greenlight with Jeff Bartsch was released on Nov 20, 2021.
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