008. How to Create for Human Connection w/ Tim Schmoyer
12/31/21 • 45 min
What’s the connection between 18 billion views on YouTube and raising chickens in your back yard? Turns out, the connection is kind of a big deal for anyone who wants to succeed on YouTube, and you’ll hear all about it from today's guest.
Tim Schmoyer and his team at Video Creators have facilitated over 18 billion views for their clients, delivering world-class YouTube strategy for individual YouTube creators, small businesses, and high-end clients including Disney, Warner Brothers, eBay, Budweiser, and Century 21.
Tim has literally taught YouTube to YouTube employees, and he’s built a 7-figure business that exists to help its clients spread their message and change people’s lives.
Connect with Tim at https://videocreators.com and https://videocreators.com/podcast.
RESOURCES
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, by W. Chan Kim, https://amzn.to/32Hu7Gm
Start with Why: How Great Leaders Inspire Everyone to Take Action, by Simon Sinek, https://amzn.to/3EuAMkJ
Psychology Today: Turning Moments into Memories https://www.psychologytoday.com/us/articles/200311/turning-moments-memories
SHOW NOTES
1:48 How many Tim Schmoyers are there, and how do chickens deal with winter?
4:08 Building systems that provide the same result every time – it works for homesteading and chickens just like the YouTube algorithm, video gaming, music, blogging, all sorts of different areas.
8:42 Jeff tells Tim’s early story
14:03 How Tim is moving to create less competition and more opportunity for his company
18:20 More about reproducible systems to get results – how to quickly build a human connection with your viewer online.
21:11 Storytelling related to science and brain chemistry
23:10 What happens when a YouTube video lands strongly with some viewers but doesn’t get as many views?
24:20 The need to be clear on the initial audience, creating specifically for that audience, then compounding growth over time.
26:40 Storytelling is hard. How seeing something is hard often puts someone on the far side of the Dunning-Kruger effect where we’re actually more accomplished than we might realize.
28:49 How Video Creators has narrowed its target audiences from 3 down to 1.
32:06 YouTube’s algorithm is designed to respond to how your audience responds to your content. Then it serves your content to the same kind of people.
33:34 How to escape the trap of the creator doing all the work themselves. How to create value beyond just creating content?
35:13 Seth Godin’s analogy – people don’t want the drill bit, they want the hole. Digging to find what people actually need instead of just assuming surface motivations.
38:30 How Tim helps people discover their mission. The need for authentic relationships.
40:44 Personal roadblocks to living out our mission – how Tim discovered the need to charge higher prices in order for people to do the work and see the results.
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If you like these kind of ideas and want to apply them specifically to YOUR content, then you should join our private community called The Green
--
FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
What’s the connection between 18 billion views on YouTube and raising chickens in your back yard? Turns out, the connection is kind of a big deal for anyone who wants to succeed on YouTube, and you’ll hear all about it from today's guest.
Tim Schmoyer and his team at Video Creators have facilitated over 18 billion views for their clients, delivering world-class YouTube strategy for individual YouTube creators, small businesses, and high-end clients including Disney, Warner Brothers, eBay, Budweiser, and Century 21.
Tim has literally taught YouTube to YouTube employees, and he’s built a 7-figure business that exists to help its clients spread their message and change people’s lives.
Connect with Tim at https://videocreators.com and https://videocreators.com/podcast.
RESOURCES
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, by W. Chan Kim, https://amzn.to/32Hu7Gm
Start with Why: How Great Leaders Inspire Everyone to Take Action, by Simon Sinek, https://amzn.to/3EuAMkJ
Psychology Today: Turning Moments into Memories https://www.psychologytoday.com/us/articles/200311/turning-moments-memories
SHOW NOTES
1:48 How many Tim Schmoyers are there, and how do chickens deal with winter?
4:08 Building systems that provide the same result every time – it works for homesteading and chickens just like the YouTube algorithm, video gaming, music, blogging, all sorts of different areas.
8:42 Jeff tells Tim’s early story
14:03 How Tim is moving to create less competition and more opportunity for his company
18:20 More about reproducible systems to get results – how to quickly build a human connection with your viewer online.
21:11 Storytelling related to science and brain chemistry
23:10 What happens when a YouTube video lands strongly with some viewers but doesn’t get as many views?
24:20 The need to be clear on the initial audience, creating specifically for that audience, then compounding growth over time.
26:40 Storytelling is hard. How seeing something is hard often puts someone on the far side of the Dunning-Kruger effect where we’re actually more accomplished than we might realize.
28:49 How Video Creators has narrowed its target audiences from 3 down to 1.
32:06 YouTube’s algorithm is designed to respond to how your audience responds to your content. Then it serves your content to the same kind of people.
33:34 How to escape the trap of the creator doing all the work themselves. How to create value beyond just creating content?
35:13 Seth Godin’s analogy – people don’t want the drill bit, they want the hole. Digging to find what people actually need instead of just assuming surface motivations.
38:30 How Tim helps people discover their mission. The need for authentic relationships.
40:44 Personal roadblocks to living out our mission – how Tim discovered the need to charge higher prices in order for people to do the work and see the results.
--
If you like these kind of ideas and want to apply them specifically to YOUR content, then you should join our private community called The Green
--
FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
Previous Episode
007. How to Tell a Story on YouTube (and Anywhere Else)
What do you do when you’re one of millions of creators on a platform like YouTube, and you’re looking to connect with your audience AND set yourself apart from the crush of digital humanity? You use storytelling in your content, that’s what you do.
In this episode, Jeff talks about how storytelling isn’t some shiny new tactic – it’s one of the fundamental ways that human beings connect with each other. We all do it all the time, and anyone can do it when they use the right tools the right way.
And it works for your content too, especially if you think your stuff doesn’t work with story. We promise you, it does.
Think of this episode as the distillation of film school, plus 20 years of content shaping for some of the biggest media companies on the face of the planet, filtered through what works and doesn’t work for YouTube. No need for pointless film school theory and screenwriter snobbery, just skip right to the good stuff right here.
SHOW NOTES
0:00 A pretty epic introduction, if we do say so.
4:58 A Million Miles in A Thousand Years: How I Learned to Live a Better Story, by Donald Miller, https://amzn.to/3mmFcDU
7:12 Where the actual power of story comes from, and who it's for
8:28 Story mirrors life – the difficulty of empathy without story
10:04 The Master Story Framework
11:10 Expanding the Framework is HARD – why “Hollywood movies suck”
14:20 About The Hero’s Journey
15:30 Adding Hero’s Journey elements to YouTube – importance of The Guide
16:48 What does our audience want? Emotional change, or an answer to a question
17:15 Condensing the Framework is EASY – importance of CHANGE
18:36 Two kinds of change – external and internal
20:09 The importance of stakes
23:17 Using story structure in story-driven pieces – missing elements that sabotage stories
26:03 Using story structure in non-story-driven pieces – the mental shift
29:54 Everything hinges on your viewer’s desire for internal change – 4 steps to do that
31:27 The role of mini stories – Story Nuggets
33:19 What if my people just want information? The danger of only giving information...
35:45 Story formats for non-story-driven pieces: Story Bookend
37:00 Fix This Build That: https://www.youtube.com/channel/UCHYSw4XKO_q1GaChw5pxa-w
37:26 Story format: Intercutting Segments
38:24 Intercutting Segments: Dan Thompson from Guns and Guitars: I built my DREAM Rickenbacker...then gave it away https://youtu.be/9jFJNcQt8mk
39:42 Intercutting Segments: Debi’s Design Diary – My Favorite Uploads playlist: https://www.youtube.com/playlist?list=PLVwr-Pr6V4ivgiYRUXA-t4Y-83sYy_K2I
40:57 Story format: Story Nuggets
41:49 Jeff’s change of mind about the role of story – story isn’t enough all by itself, but it adds fuel to everything else that needs to be there. And the payoff is well worth it.
--
If you like these kind of ideas and want to apply them specifically to YOUR content, then you should join our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creato
--
FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
Next Episode
009. How to Give Your Audience What They Want, Pt 1 – Micro-Moments and Feelings
Everyone does things for their own reasons, including consuming content. If we want to build a connection with our audience, we need to do it in light of what our audience wants. You might be surprised what your audience ACTUALLY wants – they might not even know it themselves.
LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight
RESOURCES
This Is Marketing: You Can't Be Seen Until You Learn to See, by Seth Godin https://amzn.to/31wYqiW
SHOW NOTES
2:13 Starting with foundational thought from Story Greenlight Episode 007: How to Tell a Story on YouTube (and Anywhere Else)
3:00 Jeff on a blind date asking a really lame question
4:48 What do people want when consuming content on YouTube?
5:18 Google’s original micro-moments – want to know, go, do, buy
7:05 The 5th micro-moment – want to watch, i.e. be entertained and feel something
8:00 The end goal of questions is feelings
8:15 Seth Godin’s analogy of the drill bit
9:44 Jeff fixing the dishwasher and what was actually going on
14:18 People consume content because they ultimately want feelings
15:16 The process matters – we can’t just skip to the end and have people feel things. Jeff’s Bucket List goal of hiking up Macchu Pichu.
16:33 Maya Angelou – people will never forget how you made them feel.
17:17 Eugene Schwartz – we can’t create desire, we have to shape existing desire.
--
If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroom.
--
FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
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