026. Multiply Your Content, Multiply Your Income w/ Shelly Saves The Day

05/06/22 • 42 min

As creators, it’s easy to focus on creating content and to hope and pray for views, subscribers, and money. It’s a terrible business model.

If we really want to achieve the income and the impact that we know is possible, we’ve gotta play a bigger game.

Shelly Saves the Day began in the world of computer programming and expanded to manage projects and teams at Amazon, Google, and TubeBuddy.

She is a speaker, creator, and coach who specializes in helping creators to share what they love with the world through video and to make money doing it. For that to happen, we have to multiply our content and our income without going crazy in the process. Start taking notes, and start imagining what’s possible for you in this conversation with Shelly Saves the Day.

🖥 Connect with Shelly: https://shellysavestheday.com/

📹Shelly on YouTube: https://www.youtube.com/channel/UC38J-aPD-0BZ5GMWg-HWEag

LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight

RESOURCES

TubeBuddy: https://www.tubebuddy.com/

Shelly’s Monthly Revenue Report for March 2022: https://www.youtube.com/watch?v=5yKxhwo_drk

Dan Currier Episode: https://www.audible.com/pd/019-Using-Your-Creativity-to-Create-Your-Freedom-w-Dan-Currier-Podcast/B09VXN36LK

iMovieMadeEasy: http://www.imoviemadeeasy.com

Descript: https://www.descript.com/

Jarvis, now called Jasper: https://www.jasper.ai/

SHOW NOTES

00:00 Building your income pie

01:38 Shelly’s road to content creator

04:35 Technical Program Managers and Producers

07:38 Gender disparity on technical and content platforms

09:39 Shelly’s journey to TubeBuddy

13:05 Jeff’s journey learning about gender and racial privilege

14:57 The need for an income pie

16:20 The dangers of only one income stream

17:11 How to build your income pie

18:52 Shelly’s income pie

20:31 The power of the Amazon Influencer Program

24:11 How to think about getting more income streams

25:25 When should you create a course?

28:45 The power of repurposing content

29:30 Strategies for repurposing content on multiple platforms

32:00 Super Tool: Descript

34:26 Define success by the right metric for YOU

36:59 How to use content to speed up business tasks

38:11 How to build affiliate marketing and create sponsorship opportunities

40:06 Shelly's latest content creation projects

If you like these kinds of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at

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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!

Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

As creators, it’s easy to focus on creating content and to hope and pray for views, subscribers, and money. It’s a terrible business model.

If we really want to achieve the income and the impact that we know is possible, we’ve gotta play a bigger game.

Shelly Saves the Day began in the world of computer programming and expanded to manage projects and teams at Amazon, Google, and TubeBuddy.

🖥 Connect with Shelly: https://shellysavestheday.com/

📹Shelly on YouTube: https://www.youtube.com/channel/UC38J-aPD-0BZ5GMWg-HWEag

LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight

RESOURCES

TubeBuddy: https://www.tubebuddy.com/

Shelly’s Monthly Revenue Report for March 2022: https://www.youtube.com/watch?v=5yKxhwo_drk

Dan Currier Episode: https://www.audible.com/pd/019-Using-Your-Creativity-to-Create-Your-Freedom-w-Dan-Currier-Podcast/B09VXN36LK

iMovieMadeEasy: http://www.imoviemadeeasy.com

Descript: https://www.descript.com/

Jarvis, now called Jasper: https://www.jasper.ai/

SHOW NOTES

00:00 Building your income pie

01:38 Shelly’s road to content creator

04:35 Technical Program Managers and Producers

07:38 Gender disparity on technical and content platforms

09:39 Shelly’s journey to TubeBuddy

13:05 Jeff’s journey learning about gender and racial privilege

14:57 The need for an income pie

16:20 The dangers of only one income stream

17:11 How to build your income pie

18:52 Shelly’s income pie

20:31 The power of the Amazon Influencer Program

24:11 How to think about getting more income streams

25:25 When should you create a course?

28:45 The power of repurposing content

29:30 Strategies for repurposing content on multiple platforms

32:00 Super Tool: Descript

34:26 Define success by the right metric for YOU

36:59 How to use content to speed up business tasks

38:11 How to build affiliate marketing and create sponsorship opportunities

40:06 Shelly's latest content creation projects

Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

Previous Episode

025. How to Survive Creative Success, Pt 2 w/ Zack Arnold, ACE

What happens when you’ve reached what everyone else would consider success, and you’re miserable? What happens next?

Zack Arnold, ACE, is an award-winning film and television editor, documentary director, and founder of the Optimize Yourself program. Throughout his career in Hollywood, he found himself editing the biggest show on cable tv, then the biggest show on broadcast TV, and even the biggest show in the WORLD on the internet.

But the toll those achievements took on his family, his physical health, and his mental well-being forced Zack to rethink his life.

In this second of a two-part conversation, we’ll hear what Zack did next – including his four year journey to become an American Ninja Warrior – and what the lessons he’s learned mean for all of us.

🖥 Connect with Zack: www.optimizeyourself.me

LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight

RESOURCES:
The Art of Learning: An Inner Journey to Optimal Performance, by Josh Waitzkin: https://amzn.to/3vxhp8c

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones, by James Clear: https://amzn.to/39dfRJ3

SHOW NOTES

00:00 Recovering from success

01:26 What’s better than “success?”

03:55 Beginning to optimize

07:17 Learn to manage failure

08:22 The need to fail when you’re young

11:57 Zack’s new definition of success

15:22 Zack’s plan to transition to his new goal

16:56 Stop “playing business”

18:33 Skills to providing value

22:18 Doubling business growth during a pandemic

25:16 The benefits of failure

26:32 The fear of success is real

29:16 Self-identity and the key to real success

30:41 Zack the American Ninja Warrior

If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. You can access The Green Room for a month for free right now at https://www.storygreenlight.com/greenroomfree.

Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

Next Episode

027. The Five Levels of Storytelling on YouTube w/ Jeff Bartsch

How do you actually get a story out of your head and into a video on YouTube?

There are lots of ways to do it, but it’s easy to get confused and frustrated in the process.

Today Jeff Bartsch talks about the 5 levels of storytelling on YouTube, when to use them, and some tactics that ANYONE can use to raise their storytelling skills at ANY level.

If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroomfree

SHOW NOTES

00:00 Raising your storytelling skills on YouTube
01:02 Jeff’s journey storytelling in Hollywood
05:16 An introduction to the five levels of storytelling
07:24 Level One: Using a solo-talking head
08:43 The Master Story Framework
11:17 Level two: talking head with b-roll
11:23 What is b-roll? And how to use it
14:12 Storytelling technique: “See and Say”
14:45 Level three: scene work with a talking head
16:55 The advantages of using scene work in your videos
19:20 Level four: scene work breaking the fourth wall
21:04 Level five: scene work WITHOUT breaking the fourth wall
22:45 What is expositional dialogue?
25:27 How to apply the five levels of storytelling to your content
31:26 The rewards of applying these levels of storytelling
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LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight