015. Creating Memorable Moments, Part 2
02/18/22 • 68 min
Creating content that breaks into our audience’s attention and sticks in their hearts and minds is an incredibly powerful way to build a connection between you and your audience. In Part 1, Jeff laid the foundation for how this process works in light of YouTube and brain science – now in Part 2, he gives more examples of how this process works and how you can use it to create that bond with your own audience.
LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight
RESOURCES
Story Greenlight episodes to listen to first:
007. How to Tell a Story on YouTube (and Anywhere Else)
010. How to Give Your Audience What They Want, Pt 2 – The Thing Under the Thing
Featured video: Go to ICELAND for FREE!!, Peter McKinnon
https://youtu.be/W9juf04V2k0
Featured video: Bru, You See a Ladder... You Climb, Cody Wanner
https://youtu.be/o9Mi_iAu2e0
How to Edit Music, Story Greenlight playlist
https://www.youtube.com/watch?v=JatFoM6HvoM&list=PLllFdKH-71MYVjsjjrOF8UjyJES6JI6FK
The Thing Under The Thing – Episode Playlist at Story Greenlight https://www.youtube.com/watch?v=8hwRBElFxXc&list=PLllFdKH-71Ma-CfomdIvh2qLeV3BYPsta
SHOW NOTES
2:29 Why emotional moments stick out to our brain
3:22 Jeff working as a production assistant for Dick Clark Communications
6:23 A very bad day when Jeff thought his car got stolen
9:36 The case for creating outrageous or unique content like Mr. Beast
10:03 Why creating emotion-based content is not an exact science
11:49 How American Ninja Warrior has become a cultural movement
14:10 ANW’s move from niche show on G4 to primetime hit on NBC
16:51 How ANW uses spectacle and human emotion
21:52 ANW and story structure
23:47 ANW and The Thing Under the Thing (TTUTT)
25:12 How American Ninja Warrior shapes the athlete story pieces
28:24 The most memorable piece Jeff has cut on ANW: Lance and Heather Pekus’ fight against multiple sclerosis
31:55 Why the Lance Pekus story works
37:31 The importance of showing what you have before you lose it
38:22 Shaping music to amplify emotion of the piece
43:01 Thinking about moments landing because of how the viewer is feeling
43:51 How Jeff started on YouTube and discovered Peter McKinnon
45:30 How Peter McKinnon creates extended moments through cinematic sequences
46:39 How Jeff connected to Peter McKinnon’s video traveling to Iceland
50:04 How Jeff found Cody Wanner’s content and NoSmallCreator
53:00 How Jeff connected with Cody Wanner’s video in Northern Ireland
58:20 Action steps to creating memorable content
--
If you want to apply these ideas to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators
--
FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
Creating content that breaks into our audience’s attention and sticks in their hearts and minds is an incredibly powerful way to build a connection between you and your audience. In Part 1, Jeff laid the foundation for how this process works in light of YouTube and brain science – now in Part 2, he gives more examples of how this process works and how you can use it to create that bond with your own audience.
LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight
RESOURCES
Story Greenlight episodes to listen to first:
007. How to Tell a Story on YouTube (and Anywhere Else)
010. How to Give Your Audience What They Want, Pt 2 – The Thing Under the Thing
Featured video: Go to ICELAND for FREE!!, Peter McKinnon
https://youtu.be/W9juf04V2k0
Featured video: Bru, You See a Ladder... You Climb, Cody Wanner
https://youtu.be/o9Mi_iAu2e0
How to Edit Music, Story Greenlight playlist
https://www.youtube.com/watch?v=JatFoM6HvoM&list=PLllFdKH-71MYVjsjjrOF8UjyJES6JI6FK
The Thing Under The Thing – Episode Playlist at Story Greenlight https://www.youtube.com/watch?v=8hwRBElFxXc&list=PLllFdKH-71Ma-CfomdIvh2qLeV3BYPsta
SHOW NOTES
2:29 Why emotional moments stick out to our brain
3:22 Jeff working as a production assistant for Dick Clark Communications
6:23 A very bad day when Jeff thought his car got stolen
9:36 The case for creating outrageous or unique content like Mr. Beast
10:03 Why creating emotion-based content is not an exact science
11:49 How American Ninja Warrior has become a cultural movement
14:10 ANW’s move from niche show on G4 to primetime hit on NBC
16:51 How ANW uses spectacle and human emotion
21:52 ANW and story structure
23:47 ANW and The Thing Under the Thing (TTUTT)
25:12 How American Ninja Warrior shapes the athlete story pieces
28:24 The most memorable piece Jeff has cut on ANW: Lance and Heather Pekus’ fight against multiple sclerosis
31:55 Why the Lance Pekus story works
37:31 The importance of showing what you have before you lose it
38:22 Shaping music to amplify emotion of the piece
43:01 Thinking about moments landing because of how the viewer is feeling
43:51 How Jeff started on YouTube and discovered Peter McKinnon
45:30 How Peter McKinnon creates extended moments through cinematic sequences
46:39 How Jeff connected to Peter McKinnon’s video traveling to Iceland
50:04 How Jeff found Cody Wanner’s content and NoSmallCreator
53:00 How Jeff connected with Cody Wanner’s video in Northern Ireland
58:20 Action steps to creating memorable content
--
If you want to apply these ideas to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators
--
FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
Previous Episode
014. How to Create Memorable Moments, Part 1
Why do certain pieces of content break through everything else seeking our attention? And why do those pieces not only stand out but stay in our hearts and minds, sometimes for years to come? In this episode, Jeff digs into that process in light of YouTube, content creation, and even brain science, and lays the foundation for you to create that kind of content for you and your audience.
LEAVE A VOICE MESSAGE: What was that book Jeff mentioned?! Leave a voicemail here if you know. Otherwise, drop us a line with your thoughts or reaction, and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight
RESOURCES
How Modern Video Compression Algorithms Actually Work, Alexander Fox
https://www.maketecheasier.com/how-video-compression-works/
"When storing memories, brain prioritizes those experiences that are most rewarding, " Columbia University
https://www.sciencedaily.com/releases/2018/11/181120125916.htm
"Emotions and Memory: How do your emotions affect your ability to remember information and recall past memories?" Psychologist World
https://www.psychologistworld.com/emotion/emotion-memory-psychology
SHOW NOTES
2:24 The YouTuber’s problems: obscurity and lack of audience connection
3:42 How to get the algorithm to promote our content?
5:57 Does your content grab your audience’s attention? The power of titles and thumbnails
8:25 How our brain ignores almost everything and recalls memories in moments
12:07 Keyframing and tweening in traditional animation
14:28 How video compression squeezes large amounts of data into a smaller file
15:51 How video codecs like H.264 compress and decompress video streams
18:47 Research: our brains selectively filter out stand-out moments and forget the rest
20:16 How brains encode memories – the significance of emotion
22:22 The effect of emotional imagery on YouTube thumbnails!
23:50 Viewer emotion affects how they perceive our content
25:35 Jeff’s memory of editing the closing season of a Supernanny episode
27:23 Picture of Jeff in high school with a camera crane made of Legos
29:51 Things to remember when creating memorable moments
--
If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroomfree.
--
FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
Next Episode
016. Creating Music For Creators w/ Katrina Stone
While the creative world has seen massive change in recent years, the music industry has been dealing with industry-disrupting change for decades now. But as with any change, there is always a way to use that change to our own advantage.
Katrina Stone is one of the top-performing musicians on Artlist.io. She is a full-time musician and producer who creates her own music, owns her own music, and distributes her content via TV, film, commercials, and online content all around the world.
Get ready to take notes on ways that we can all take control of our own creativity.
RESOURCES
Check out Katrina Stone on Artlist: https://artlist.io/artist/346/katrina-stone
Featured Songs by Katrina Stone in this episode:
One of the Boys https://artlist.io/song/7988/one-of-the-boys
Soul on Fire https://artlist.io/song/6780/soul-on-fire
I Like It https://artlist.io/song/6845/i-like-it
Soulshine https://artlist.io/song/7990/soulshine
To license individual songs, contact [email protected].
LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight
SHOW NOTES
4:00 How Katrina got started in music
5:48 How Katrina started producing her own music
7:11 Moving to LA to be a songwriter
8:14 The dream record deal that was actually terrible
11:43 The lesson: be in control of your own music and timing
12:01 How musicians get paid with subscription services
15:28 Doing music for Dollywood
16:33 The steps Katrina took to take control of her own music and income
18:55 Being autonomous is a lot of work
20:05 Challenge of being female in the music industry
25:12 Creating for yourself vs creating for a specific audience
29:37 Examples of passion projects that have taken off – Soul on Fire
32:28 Katrina’s next projects for Artlist and herself
33:42 How to reach Katrina via Artlist and individually
--
If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroomfree.
--
FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
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