021. Building Your Creative Brand w/ JP Hightek

Sometimes it’s easy to forget that content creation has been happening for a long time – before the internet, before moving pictures, even before the printing press.

The elements that build compelling content exist outside any one platform or tactic, and while those elements rarely change, creators need to be willing to change all the time.

Kevin Kolbe built his career over 30 years in traditional radio and television, working as a producer and creative director for FOX, NBC, CBS, ABC, and CW stations in Tennessee and North Carolina.

He’s helped his employers and creative teams navigate massive change in media over the years, and now he’s helping non-profits and solo creators do the same.

Because the one constant in great stories – and in life – is change.

🖥 Connect with Kevin Kolbe at https://www.kevinkolbemedia.com

📹 Kevin Kolbe on YouTube: https://www.youtube.com/kevinkolbe

LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight

RESOURCES

My Creative Journey, https://kevinkolbe.com/blog/mycreativejourney
Kevin’s blog post about mixing job and identity

The Future of This Channel, Peter McKinnon https://youtu.be/KSO3zoUGCEY
Video Kevin references about creativity

SHOW NOTES

0:00 Content creation always changes

1:32 Kevin and Jeff discuss weird media systems

5:19 Jeff’s kids don’t know what videotape is – showing different physical media formats

7:17 The weirdest physical media – the radio cartridge

9:10 How Kevin started in radio

11:43 How Kevin got started in TV
16:35 How Kevin moved up the ranks to creative services director

19:07 How Kevin’s position disappeared

21:22 What happens when our activities become our identity – what is your “why”?

26:01 Kevin’s next chapter after losing his job

31:53 Jeff on voiceover and creating opportunity instead of waiting for it

34:45 Bringing change into an environment that’s stuck in its ways

36:37 Kevin on what’s happening now

39:12 Kevin finding more focus on YouTube and helping others do the same thing

42:22 Finding one’s messaging and niche

46:01 Giving yourself permission to reinvent yourself or change your focus

51:52 How have you experienced change in your creating?

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